Summary
Overview
Work History
Education
Skills
Awards
Shilp-o-logy
References
Timeline
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SHILPA SHARMA

SHILPA SHARMA

Delhi / Jaipur

Summary

Seasoned hospitality sales and marketing professional with 15+ years of experience across premium hotels, resorts, travel, and events. A creative MarCom strategist with a strong sales focus—skilled in driving MICE, weddings, and B2B growth through strategic planning and brand collaborations. Known for crafting impactful campaigns that convert, building strong client relationships, and consistently delivering revenue results. A natural connector with sharp market insight and a passion for driving business forward.

Overview

2026
2026
years of professional experience

Work History

HEAD – SALES & BRAND ENDORSEMENT

Crownify Travel and Hospitality Curator
Delhi / Jaipur
03.2025 - Current
  • - Leading hotel partnerships, curated travel projects, and brand placement strategies across leisure and wellness segments.
  • - Executing IP-based collaborations, MICE travel events, and premium B2B packaging.
  • - Launched curated hotel representation initiatives with a focus on women-centric, wellness, and experiential travel.

Associate Director of Sales (230 + Keys)

Ananta Spa & Resorts
Jaipur
06.2024 - 03.2025
  • - Spearheaded the complete sales strategy for a leading luxury resort, focusing on MICE and wedding segments.
  • - Successfully achieved 50% of the resort’s annual sales budget independently, closing multiple high-revenue MICE conferences and destination weddings.
  • - Acted as the Sales Champion for MICE & Weddings, generating strong repeat business through curated client experiences.
  • - Managed strategic partnerships with wedding planners, corporates, and DMCs to drive targeted group bookings.
  • - Played a core role in the pre-opening support for 50 additional rooms, assisting in inventory planning and future projections.
  • - Developed property-wide Sales SOPs, boosting team efficiency, reporting standards, and client servicing timelines.
  • - Led OTA contracting and management, dynamic rate strategy, and conversion optimization.
  • - Worked closely with the GM, Revenue, and Operations teams to ensure smooth handholding from lead closure to event execution.
  • - Represented Ananta at key B2B trade fairs, roadshows, and industry networking events.

Sales Head (100 Keys)

Chomu Palace (Dangayach Group)
Jaipur
05.2023 - 06.2024
  • - Drove complete sales strategy for the palace hotel, with a strong push in weddings and premium leisure travel.
  • - Collaborated with influencers and event planners for brand promotion and lead generation.

Sr. Manager – Business Development & Ops

Alacrity Experiences LLP
Delhi
05.2022 - 05.2023
  • - Managed luxury travel and event business across India, with emphasis on execution and profitability.

Head – Event Sales and Operations

Lavanya Experiences pvt ltd
Gurugram
08.2014 - 03.2020

Sales Officer – Inbound Sales

Fortune Select Metropolitan
Jaipur
03.2010 - 08.2010

Taj Lake Palace, Udaipur | Airtel Rajasthan | Chomu Palace | ETV Rajasthan
  • (Additional roles and tenures available upon request)

Education

Graphic Design -

MAAC
Delhi
01.2023

Digital Marketing -

Google Digital Garage
01.2021

NISM Series VII - Equity Derivatives

01.2021

MA -

Rajasthan University
01.2010

Diploma - Aviation & Hospitality

Air Hostess Academy

Skills

  • Mice and wedding sales leadership
  • Hotel pre-opening and budget management
  • Sales SOPs and strategy execution
  • OTA and channel management
  • Strategic client acquisition
  • B2B and corporate sales
  • Brand collaborations and events
  • Team building and training

Awards

Consistently recognized for a creative approach to closing high-value destination weddings and MICE events. Successfully drove 70% of annual wedding revenue at Chomu Palace through end-to-end ownership. Developed Sales SOPs across three properties, enhancing revenue reporting and client response. Winner of the WOW Asia Award for Best Environmental Fundraising Campaign. Earned multiple recognitions for sales excellence at TAJ, Airtel, and FSM North Region.

Shilp-o-logy

Work, to me, isn’t transactional—it’s transformational. I believe in building trust through strategic storytelling, delivering consistent experiences, and leading with genuine passion in everything I do.

References

References available upon request.

Timeline

HEAD – SALES & BRAND ENDORSEMENT

Crownify Travel and Hospitality Curator
03.2025 - Current

Associate Director of Sales (230 + Keys)

Ananta Spa & Resorts
06.2024 - 03.2025

Sales Head (100 Keys)

Chomu Palace (Dangayach Group)
05.2023 - 06.2024

Sr. Manager – Business Development & Ops

Alacrity Experiences LLP
05.2022 - 05.2023

Head – Event Sales and Operations

Lavanya Experiences pvt ltd
08.2014 - 03.2020

Sales Officer – Inbound Sales

Fortune Select Metropolitan
03.2010 - 08.2010

Taj Lake Palace, Udaipur | Airtel Rajasthan | Chomu Palace | ETV Rajasthan

Graphic Design -

MAAC

Digital Marketing -

Google Digital Garage

NISM Series VII - Equity Derivatives

MA -

Rajasthan University

Diploma - Aviation & Hospitality

Air Hostess Academy
SHILPA SHARMA