Shine Rajpal
https://www.linkedin.com/in/shine-r-6964b71b6/
Summary
Accomplished data professional with a 4+ in analytics and insights generation. Aspiring to secure an analytics role, leveraging advanced technical acumen, business insight, and a robust analytical mindset to drive data-informed decision-making and catalyze business expansion.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Business Analyst
Noon(Namshi)
Remote
01.2024 - Current
- Lead a team of 3 Business Analysts in Central Reporting, providing insights on Sales, Traffic, PnL, NPS, and Projections to leadership.
- Spearheaded the Namshi Rocket initiative (90-minute fashion delivery), growing it from 0 to 15% order share across the platform.
- Designed and developed scalable data models for use across the organization, empowering managers with key insights to drive decisions.
- Collaborate with senior leadership to identify business opportunities and implement strategies for sustained growth.
Team Lead - Business Analyst
Paytm
Remote
03.2023 - 11.2023
- Data owner for Lending, Travel, and RU verticals
- Formulated and presented governance, bi-weekly, and monthly reports to CBO and CEO
- Pioneered the creation of threshold breach mailers based on CTR and CPC, optimizing homepage traffic.
Business Analyst
Meesho
Remote
02.2022 - 03.2023
- Anchored strategic decisions by providing data-driven support for hypothesis validation
- Collaborated in co-leading strategy/logic development for central data models, facilitating non-technical managers' access
- Worked closely with Business Managers across PODs, contributing to seller success through strategies in Acquisition, Activation, Monetization, NPS, and more.
Business Analyst
Agrim Wholesale Private Limited
Gurugram
10.2020 - 02.2022
- Assisted in critical aspects such as data collection, cleansing, and analysis, crucial for predictive model development to optimize supply chain operations
- Orchestrated data extraction, cleansing, and analytical initiatives
- Uncovered, evaluated, and interpreted trends and patterns within data sets, equipping core teams with actionable insights to drive informed decisions.
Education
PGDM - Business Analytics
IMT
Ghaziabad23
B.com (Hons) - Industry
Manav Rachna International University
18
Skills
- Proficient in SQL, with hands-on experience in Presto, Redshift, and BigQuery
- Strong programming expertise in Python for data manipulation, analysis, and visualization
- Advanced user of Excel for comprehensive data analysis, reporting, and modeling
- Proficiency in data visualization tools such as Looker Studio and Google Data Studio
- Familiarity with Zoho for effective data management and CRM processes
Certification
- Predictive Business Analytics | EduPristine
- Market Research & Analytics | NPTEL
Timeline
Senior Business Analyst
Noon(Namshi)
01.2024 - Current
Team Lead - Business Analyst
Paytm
03.2023 - 11.2023
Business Analyst
Meesho
02.2022 - 03.2023
Business Analyst
Agrim Wholesale Private Limited
10.2020 - 02.2022
PGDM - Business Analytics
IMT
B.com (Hons) - Industry
Manav Rachna International University
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