WordPress CRM
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Hi, I’m
Shipra Shreya
Content Research & Strategist
Kolkata
Summary
Overview
8
years of professional experience
6
years of post-secondary education
Work History
KKS CapitalsKolkata (Remote)
CMO- Content Researcher & Strategist
07.2023 - 01.2024
Job overview
- Pitched new and innovative content ideas based on research and data.
- Mastered industry research tools and analytics and kept company constantly updated.
- Researched and wrote content briefs for new content and article updates.
- Displayed success at improving web content and modeled relentless passion for researching and creating content.
- Tracked key performance indicators to measure success of campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Conducted primary and secondary research to better understand customer needs and behaviors.
Quantageeks Technologies Pvt. Ltd.Kolkata
Content Writer (CMO)
10.2020 - 06.2023
Job overview
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Developed content for press releases and newsletters to promote products and services.
- Performed keyword research to optimize content for SEO.
- Repurposed and optimized existing content for use in different mediums.
Moxo Bengaluru
Content Writer
12.2019 - 09.2020
Job overview
- Communicated with customer representatives for feedback and distribution.
- Carefully documented technical workflows in for education of newly hired employees or marketing purposes.
- Presented new technology and drafted white papers and other technical documents to complete packages.
- Proved successful working within tight deadlines and a fast-paced environment.
- Edited and proofread technical documents for accuracy and consistency.
Champions GroupBengaluru, Karnataka
E-mail Marketing Strategist
06.2019 - 12.2019
Job overview
- Strategized E-mail Campaigns for various clients.
- Designed E-mailers as per the client's requirements
- Excellent communication skills, both verbal and written.
Purple QuarterBengaluru, Karnataka
Content Writer
03.2019 - 05.2019
Job overview
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Wrote and distributed press releases to increase brand visibility.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
OxolloxoNoida, Delhi NCR
Content Writer
12.2015 - 12.2018
Job overview
- Customized brand message to reach and capture target audience interest and drive engagement.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Edited and proofread drafts of articles and other documents.
- Formatted content to adhere to industry-specific style guides.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Education
Indira Gandhi National Open UniversityNew Delhi, India
Bachelor of Arts from English Language And Literature
12.2015 - 12.2018
University Overview
Indira Gandhi National Open UniversityNew Delhi
Master of Arts from British And American Literature
12.2019 - 06.2022
University Overview
Skills
Story development and brand management
Relationship building and retention
Marketing plan development
Social media engagement
Social media expert
Strong time management
Creative and innovative
Thought leadership content development
Campaign management
Software
Google Workspace
Zoho CRM
HubSpot CRM
Buffer
Asana
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Timeline
CMO- Content Researcher & Strategist
KKS Capitals
07.2023 - 01.2024
Content Writer (CMO)
Quantageeks Technologies Pvt. Ltd.
10.2020 - 06.2023
Indira Gandhi National Open University
Master of Arts from British And American Literature
12.2019 - 06.2022
Content Writer
Moxo
12.2019 - 09.2020
E-mail Marketing Strategist
Champions Group
06.2019 - 12.2019
Content Writer
Purple Quarter
03.2019 - 05.2019
Indira Gandhi National Open University
Bachelor of Arts from English Language And Literature
12.2015 - 12.2018
Content Writer
Oxolloxo
12.2015 - 12.2018