Crescent CU

• Developed and executed marketing campaigns and content for leading brands in real estate, education, logistics, and B2C.
• Optimized social media and web content for clients like XpressBees, Demyto, ReSpark Salon Software
• Managed social media accounts, increasing engagement and followers through trend-driven content and influencer partnerships.
• Conducted competitor analysis, refined strategies using metrics, and maintained consistent brand messaging for better retention.
• Led teams to create and implement on-brand content that resonated with customers and boosted engagement.
• Developed content strategies and editorial guidelines, ensuring consistent messaging and increasing brand recognition.

• Managed the company’s online presence, engaging with users, tracking social media trends, and optimizing content to attract the target demographic and strengthen customer relationships.
• Collaborated with the creative director and copywriting team to ensure timely, high-quality deliverables for client projects, including SEO strategies for blogs and website content.
• Produced original promotional content, optimized for digital channels, and published using CMS (WordPress), leveraging tools like Google Business Manager, Hoot suite, and Facebook Business Manager
• Worked closely with team to align social media activities with overall business objectives.

• Interviewing C-level personalities for news stories and features
• Writing company and person-oriented profiles, articles and blogs
• Writing long-form features covering startups, investors, angel networks and other startup ecosystem members
• Edited and proofread content produced by team members, maintaining high-quality standards.
• Edited and proofread content to verify proper grammar, quality and consistency with AP style.
• Researched industry trends to ensure theaccuracy of content.

Writing original content on all kinds of articles ranging from lifestyle, biographies, food, travel, health, sport, biographies, product descriptions; which is feed to fan base of 3-million around the world.

• Helped develop website portal and social media pages to promote businesses
• Monitored social media and online sources for industry trends
• Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.