Summary
Skills
Work History
Education
Accomplishments
Languages
Overview
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Shiva Kumar Ennam
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Shiva Kumar Ennam

Hyderabad

Summary

Dynamic Senior AdOps QA Specialist (SME) with a proven track record at Criteo India, excelling in quality assurance and team training. Expert in programmatic advertising and performance monitoring, recognized for enhancing campaign efficiency and receiving multiple awards. Adept at stakeholder communication and automation development, driving impactful results across global teams.

Skills

  • Ad Operations
  • QA processes
  • Campaign Management
  • Performance Monitoring
  • Training & Onboarding
  • Team Management
  • Stakeholder Communication
  • Programmatic Advertising
  • Programmatic Media Buying
  • Digital Advertising Strategies
  • E-commerce campaigns
  • The Trade Desk
  • Google DV360
  • AdRoll
  • Turn
  • Dstillery
  • Verve
  • Criteo Commerce Growth
  • Criteo Commerce Max
  • DoubleClick Campaign Manager (DCM)
  • Celtra
  • Flashtalking
  • Sizmek
  • Datorama
  • Tableau
  • Grafana
  • DoubleVerify
  • Integral Ad Science IAS
  • MOAT
  • Nielsen
  • Google AdWords
  • Maxpoint
  • Valassis
  • Python
  • Automation Development
  • Various Third-party Tags

Work History

Senior AdOps QA Specialist & Training/Onboarding Specialist Level D

Criteo India Private Limited
Gurgaon
04.2023 - Current
  • Directed quality assurance operations for 25+ team members across Americas, EMEA, and APAC regions.
  • Conducted weekly root cause analyses and provided targeted feedback in one-on-one sessions.
  • Monitored campaign pacing and optimized performance using Python notebooks.
  • Collaborated with R&D and product teams to enhance DSP functionality for display and retail media.
  • Managed stakeholder communications with weekly, bi-weekly, and monthly updates.
  • Achieved two Employee of the Quarter awards and received multiple spotlight recognitions.
  • Conducted quality assessments on software products to ensure compliance with standards.
  • Collaborated with development teams to identify and resolve defects promptly.
  • Created detailed documentation for testing procedures and results for transparency.
  • Facilitated training sessions for team members on quality assurance processes.
  • Developed and maintained quality assurance protocols, processes and procedures.

AdOps Hub QA Specialist & Training/Onboarding Specialist Level C

Criteo India Private Limited
Hyderabad
04.2021 - 03.2023
  • Specialized in app retargeting, app install, and trade marketing campaigns
  • Developed automated tools in collaboration with solution experts to enhance team productivity
  • Created comprehensive QA checklists and monthly Performance Knowledge Tests (PKTs)

Team Coordinator I - Campaign Management End-to-End Execution

Mediamint (VUCHI Media Private Limited)
11.2020 - 04.2021
  • Coordinated campaign management operations from inception to completion
  • Managed team of 10 members ensuring quality delivery and client satisfaction

AdOps Associate III - SME & QA for Campaign Management

Mediamint (VUCHI Media Private Limited)
04.2019 - 10.2020
  • Served as Subject Matter Expert (SME) and Quality Analyst for campaign operations
  • Implemented quality control processes and performance monitoring

AdOps Associate II - Sr. Campaign Manager & Quality Control Specialist

Mediamint (VUCHI Media Private Limited)
04.2018 - 03.2019
  • Streamlined quality control processes to optimize campaign strategies and boost performance.
  • Specialized in creative trafficking to ensure timely execution of advertising materials across platforms.
  • Conducted performance analysis to identify improvement areas and implement data-driven solutions.

AdOps Associate I - Sr. Campaign Manager & Project Onboarding

Mediamint (VUCHI Media Private Limited)
04.2016 - 03.2018
  • Successfully onboarded campaign management project and scaled team to 20+ members
  • Managed advertiser-specific campaigns and creative trafficking operations

Trainee T1

Mediamint (VUCHI Media Private Limited)
04.2015 - 03.2016
  • Acquired essential skills in AdTech operations and campaign management.

Education

BTech - Computer Science Engineering

Nigama Engineering College
Hyderabad
01-2013

MPC - Intermediate

Trinity Jr College
Karimnagar
01-2009

SSC - Secondary School Certificate

Z.P.H.S Boys
Kothapalli Haveli
01-2007

Accomplishments

  • 2x Employee of the Quarter awards at Criteo India
  • Multiple Spotlight Awards for exceptional performance at Criteo India
  • Hackathon Participant: 2022, 2024, 2025 - Presented innovative project solutions
  • 2x Client Favorite awards at Mediamint
  • 3x Employee of the Quarter recognitions at Mediamint
  • 2x SPOT Awards for outstanding performance at Mediamint
  • Best Performer award at Mediamint

Languages

  • English, Native speaker
  • Hindi, Native speaker
  • Telugu, Native speaker

Overview

11
11
years of professional experience

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Shiva Kumar Ennam