Shivam Gupta
Bangalore
Summary
A seasoned B2B marketing leader with 9+ years of experience, I am a captivating storyteller who translates business goals into impactful marketing strategies. Equipped with a keen eye for numbers and a passion for data-driven insights, I have a proven track record of exceeding ROI targets through actionable campaigns. As a full-stack marketer, I thrive in leading and strategizing comprehensive global campaigns across digital channels. My leadership style fosters innovation, driving teams towards achieving marketing goals with measurable results.
Overview
10
10
years of professional experience
Work History
Senior Manager - Digital Marketing
Gupshup
10.2024 - Current
- Spearheaded demand generation expansion across the APAC region, implementing innovative digital channels and strategies that reduced CPA by 13% and boosted enterprise and mid-market leads by 30%.
- Developed and executed email campaign strategies to re-engage dormant leads and enhance lead-to-SQL conversion, generating 10+ opportunities from lost leads and increasing email-influenced opportunities by 19%.
- Collaborated with the email execution team to ensure high-quality copywriting, design, and execution, maximizing ROI for marketing investments.
- Partnered with the SDR team to identify and address demand generation gaps, driving improved email and WhatsApp engagement and reply rates, resulting in the first enterprise opportunities from APAC.
- Utilized ABM tools to identify high-value accounts in APAC, crafting personalized ABM campaigns to drive targeted growth.
Revenue Marketing Manager
Darwinbox
10.2022 - 10.2024
- Led the expansion of branding and demand generation e orts across SEA, MENA, and the US markets, resulting in the addition of 60 new accounts to the pipeline.
- Worked collaboratively with sales, customer success, and product marketing teams in various regions to pinpoint growth opportunities and devise tailored go-to-market strategies.
- Spearheaded the identi cation of high-value accounts in SEA, MENA, and the US, crafting personalized ABM campaigns to drive targeted growth, yielding a $7 million pipeline generation in a year.
- Worked cross-functionally with creative, web development, content writers, product managers and event management team to plan and implement B2B SEO/SEM and ABM initiatives and tactics.
- Developed and maintained key performance indicators (KPIs) to measure the effectiveness of ABM and SEM campaigns.
- Leveraged HubSpot's reporting capabilities to create comprehensive dashboards, providing management with daily insights that facilitated data-driven decision-making and campaign optimization.
- Supervised a team of LDRs to maintain a consistent database ow for target accounts.
Assistant Director - Performance Marketing
Yellow.ai
05.2020 - 10.2022
- Responsible for setting up a ROI-driven demand generation engine and scaled it from $0 to $10M+ in revenue
- Led the demand generation team to achieve a $10M+ revenue target by implementing an integrated marketing strategy that included automation, ABM, lead nurturing, content marketing, and paid search campaigns
- Increased profitability percentage by advertising solutions in-line with P&L revenue requirements amounting to higher ARR and Strategic Goals
- Responsible for media planning and buying for Yellow.ai for Global markets
- Collaborated with sales teams across multiple business units to identify key growth opportunities within their accounts and developed go-to-market plans for each opportunity based on available resources and timelines
Digital Marketing Manager
Xoxoday (Nreach Online Services Pvt Ltd)
11.2018 - 04.2020
- Implemented SKAG format to run adword campaigns and generated 90+ MQL leads month on month, improved the conversion rate by 17% and decreased CPA by 10%
- Introduced LinkedIn ads to company's marketing strategy, developed and optimized ad campaigns to obtain a lead to client conversion ratio of 5%
- Responsible for driving the expansion of PPC activity into new countries globally
- Generated leads from APAC, GCC, UK and USA, with few of them leading to a 7 digit conversion
- Generate and refine keywords and ad copy; create and manage RLSA segmentation and activity
- Executed content strategy by adding relevant lead magnets on the website, developed drip email sequences to nurture inbound leads
Marketing Manager
Opinio Technologies Pvt Ltd
04.2018 - 11.2018
- Led successful marketing initiatives for national and international markets, including crafting a comprehensive go-to-market strategy from scratch
- Established drip email campaigns and conducted split testing on platforms like Google Ads, LinkedIn, Quora, and Facebook
- Took part in trade shows and events
- I managed a team of 3 and looked through the successful execution of inbound and outbound strategies
Sales & Marketing Manager
Abda Digital Pvt Ltd
08.2016 - 03.2018
- Develop and execute integrated sales and marketing strategy, drive B2B sales, manage marketing materials and website content, lead new business development, conduct online/offline demos, source leads, train partners, and oversee trade show participation for brand promotion
- Successfully implemented the 5-step funnel for sales and marketing (BANT qualification - Ad portal selection (SEM/SMM) - Campaign execution - Provide Demo to SQL about the service - Client retention
- Increased Sales by 60% and added clients like Dr Reddy's, Pulse Pharma, Idea and so on to company's portfolio in a FY by partnering with media companies, Direct sales and Digital marketing campaigns
- Managed PPC marketing strategy that consistently delivered double-digit improvement, actively managed the account which led to a drop in CPA and increased the CTR significantly
- Build strong customer relationships by understanding clients and their needs
- Devised and executed content strategy by creating and promoting company's blog content leading in 120% increase in web traffic in two quarters
- Executed drip email campaigns for customer retention
Marketing Officer
Icomm Tele Ltd
04.2015 - 07.2016
- Tender participation through understanding the tender qualification criteria and our technical efficiency as well as plant requirement
- Verification of documents relevant to the requirement of tender
Education
Bachelor of Technology - E.I.E
GITAM University
07.2015
Skills
- Brand Management
- Digital Advertising
- Talent Development
- Cross-Functional Collaboration
- Reporting Oversight
- Leadership
- Content Marketing
- Project Management
- Data Analysis
- Budget Planning
- P&L Management
Languages
English
Hindi
Telugu
Timeline
Senior Manager - Digital Marketing
Gupshup
10.2024 - Current
Revenue Marketing Manager
Darwinbox
10.2022 - 10.2024
Assistant Director - Performance Marketing
Yellow.ai
05.2020 - 10.2022
Digital Marketing Manager
Xoxoday (Nreach Online Services Pvt Ltd)
11.2018 - 04.2020
Marketing Manager
Opinio Technologies Pvt Ltd
04.2018 - 11.2018
Sales & Marketing Manager
Abda Digital Pvt Ltd
08.2016 - 03.2018
Marketing Officer
Icomm Tele Ltd
04.2015 - 07.2016
Bachelor of Technology - E.I.E
GITAM University
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