Summary
Overview
Work History
Education
Skills
Certification
Hobbies
Timeline
Generic

SHIVAM AGGARWAL

New Delhi

Summary

Results-driven professional with extensive experience at Cognizant managing Google Ads campaigns, optimizing performance, and enhancing ROI. Proven ability in team training and development, alongside strong analytical skills. Adept at conducting audits and resolving escalations, ensuring compliance and customer satisfaction in fast-paced environments.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Process Specialist - Google Ads

Cognizant
Gurgaon
09.2022 - Current
  • Managed Google Ads campaigns across Display, Demand Gen, and Video.
  • Conducted keyword research, bid management, and daily optimizations to improve ROI.
  • Delivered weekly performance reports to management.
  • Supported onboarding and training; developed SOPs and modules.
  • Led audits and handled escalations for campaign improvements.

Senior Associate Consultant

Policybazaar.com
Gurgaon
01.2021 - 09.2022
  • Resolved card member requests as per policy procedures.
  • Audited billing discrepancies and initiated refunds.
  • Handled escalated disputes and reconciliations.
  • Analyzed customer feedback to identify improvement areas.

Senior Reservation & Sales Associate

Marriott International
Gurgaon
02.2020 - 10.2020
  • Managed high-value hotel reservations and international clientele.
  • Supported luxury segment campaigns with marketing insights.
  • Acted as liaison for customer feedback and sales improvement.

Education

MBA - Marketing Management

NMIMS

B.Sc - Hotel Management & Administration

IHM Kurukshetra

Certificate of Higher Education - Commerce

Spring Days School
New Delhi

Skills

  • Managed Google Ads campaigns to optimise performance
  • Enhanced campaign performance by implementing data-driven optimisation strategies
  • Keyword Research & Bidding
  • Performance Reporting & Analysis
  • Team Development programmes to improve skills and training sessions
  • Google Analytics Proficiency
  • SEO Fundamentals & content Strategies
  • Executed technical troubleshooting using industry-standard tools

Certification

  • Google Ads Display Certification
  • Google Ads Video Certification
  • Content Strategy & Optimization

Hobbies

  • Travelling & Hiking.

Timeline

Process Specialist - Google Ads

Cognizant
09.2022 - Current

Senior Associate Consultant

Policybazaar.com
01.2021 - 09.2022

Senior Reservation & Sales Associate

Marriott International
02.2020 - 10.2020

MBA - Marketing Management

NMIMS

B.Sc - Hotel Management & Administration

IHM Kurukshetra

Certificate of Higher Education - Commerce

Spring Days School
SHIVAM AGGARWAL