Bringing nearly 12 years of experience, including 5+ years focused on Business Intelligence, Data Visualization, and Analytics across diverse sectors such as Finance, Operations, Talent, Sales and Media Marketing. BI specialist at Annalect India, leveraging Power BI, Tableau to design and implement data visualization solutions that transform complex datasets into actionable insights. Proven expertise in data modeling, ETL processes, and dashboard development, with advanced proficiency in SQL, DAX, and M for in-depth analysis and reporting. Developed interactive dashboards that significantly enhanced campaign performance analysis, driving operational efficiency & decision-making. Designed and implemented sophisticated Power BI dashboards and analytical reports, leveraging advanced data modeling techniques to deliver actionable insights, facilitate strategic decision-making, and enhance organizational performance through real-time, data-driven intelligence. Led a high-performing team to deliver impactful BI solutions, promoting a culture of collaboration and excellence. Optimized data consolidation across multiple sources, reducing report generation time and implementing Row Level Security to ensure data confidentiality. Proficient in leveraging Tableau's advanced features, including calculated fields, parameters, and data blending, to create interactive and insightful dashboards that drive data-driven decision-making. Expertise in optimizing Tableau performance through efficient data extraction, aggregation, and visualization techniques, ensuring seamless user experience even with large datasets.