Ad Operations-Client Serving
- Monitored campaign delivery and performance using impressions, clicks, CTR, CPC, conversions, and other KPIs.
- Supported ad trafficking, creative uploads, targeting, tracking pixels, and campaign configurations.
- Worked with AppsFlyer, AppTrove, and Singular (MMP platforms) for campaign tracking and performance analysis.
- Generated CTV, CTA, VTA, and PID tracking links for different campaigns and traffic sources.
- Analyzed campaign data and prepared performance and optimization reports, identifying discrepancies and areas of underperformance.
- Maintained daily sales sheets in Excel and supported accurate campaign/data reporting.
- Coordinated with sales, account management, creative, and technical teams to troubleshoot issues and ensure smooth campaign execution.

