Shivani Balasubramanian

• Identify potential clients and develop strategic B2B partnerships with healthcare corporates (pharmaceuticals and hospitals) for open research publications.

• Generate business and competitor insights using sales analytics tools (Dimensions, PowerBI).

• Analyze and implement CAPA strategies and project management tools to ensure optimal client servicing and continued account management.

• Reviewed and edited promotional materials for scientific accuracy, regulatory and local compliance, and strategic brand awareness for products in Allergy & Anaphylaxis, Dermatology, Pain, Neurology and Ophthalmology therapy areas to enable Global and Local Medical Affairs personnel to save time and focus on other activities.
• Led pilot projects and end-to-end incorporation of the global medical communications team in developed markets (Australia and New Zealand, UK, and USA), developing markets (Singapore, Thailand, Malaysia, Philippines, India and Pakistan) and Gulf countries and Saudi Arabia to support growth of in-house business.
• Liaised with medical affairs, commercial colleagues and medical quality oversight teams to ensure high quality deliverables with short turn-around times.
• Generated monthly reports of internal KPIs and tracked milestones, analyzed gaps, risks and feedback along with process deviations to execute CAPAs and ensure continuous process improvement. These efforts led to a high acceptance rate of 97.8% (average across 4 years) among medical affairs colleagues.
• Guided commercial colleagues on content strategy for different document types within the non-communicable diseases segment to enable speedy approval of promotional content.
• Mentored peers and new colleagues with review practices, workflow guidance and best practice sessions to ensure team growth.

• Edited and revised (substantive and copy-editing) publication-based deliverables such as de novo and encore abstracts and posters, original research articles, systematic reviews and meta-analyses, scientific response documents (medical information) and clinical evaluation reports, etc. for pharmaceutical clients to ensure accuracy, clarity and consistency of content.
• Generated high-quality, timely deliverables via cross-functional collaborations across various geographies.
• Proofread, edited and evaluated final copy to verify content alignment with established guidelines.
• Implemented best practice sharing sessions to mentor new colleagues; prepared editorial style guides, lexicons, and relevant SOPs for clients to ensure scientific and linguistic accuracy efficiently.

• Enabled the team to newly establish a team and clientele for pharmaceutical recruitments.

• Conducted market research to facilitate business intelligence and competitive strategies for talent acquisition in the pharmaceutical sector.

• Led cold-calling and other networking initiatives to generate an expert network for insights generation.