SHIVANI SINGH
Senior System Engineer
Lucknow
Summary
Reliable SFMC Professional bringing 2+ years of experience in Salesforce Marketing Cloud. Meticulous attention to detail with deep technical knowledge.
Overview
2
2
years of professional experience
2
2
Certifications
1
1
Language
Work History
Senior System Engineer, System Engineer, System Engineer Trainee
Infosys
11.2020 - Current
- Technically skilled in Salesforce Marketing Cloud and possess good understanding of platform capabilities with experience of working in multiple engagements
- Involved in analyzing, building & deploying marketing project
- Having strong experience in SFMC and Salesforce Administration
- Strong knowledge of email compliance regulations such as CAN-SPAM, GDPR, CASL, and CCPA as well as email deliverability best practices
- Use Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis
- Translate marketing campaign requirements into business rule definitions, business process documentation, and technical requirements for campaign specialists and/or the development team
- Hands on experience in modules like (Email studio, Automation studio, Content Builder, Journey Builder, Query Studio, Analytics Builder & Contact Builder)
- Designed and Implemented automation, journey, data integrations, data mapping, FTP for Marketing cloud application
- Conduct post-campaign analysis, campaign pre-planning, or ad hoc analysis in BI tools such as Intelligence Reports/Datorama in some cases prepare Excel-based reports as required for stakeholders
- Create concise, quality documentation for requirements and system design that supports business and technical team requirements
- Assisting and Resolving issues raised by Marketing Cloud clients and partners
- Assisting businesses to achieve their goals with the help of data driven marketing automation
- Monitoring and diagnosis of systems using tools like Instana , Grafana and Kibana for optimal performance
- Ensuring the automation platforms have the data, functionality, and business rules required to deliver highly personalized and dynamic multi-channel campaigns
- Providing input and recommendations around campaign strategy, processes, briefing, technical requirements, QA, and execution
- Reporting and analyzing email activity using Email Studio reports and Journey Builder and have proficiency with Data Views and Discover Reports within Analytics Builder.
- Contributing to successful Design and Delivery of SFMC implementations
- Reporting and analyzing email activity using Email Studio reports and Journey Builder
- Work/support business users to understand issues, develop root cause analysis and work with the team for the development of enhancements/fixes .
Education
Bachelor of Technology - Computer Science
Abdul Kalam Technical University
HSC /Intermediate - undefined
Skills
Email Studioundefined
Certification
SALESFORCE CERTIFIED MARKETING CLOUD EMAIL SPECIALIST
Accomplishments
Won Rise Insta Award for excellent contribution in Digital Comms Team which deals with SFMC platform and CRM
Timeline
Senior System Engineer, System Engineer, System Engineer Trainee
Infosys
11.2020 - Current
Bachelor of Technology - Computer Science
Abdul Kalam Technical University
HSC /Intermediate - undefined
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