Summary
Overview
Work History
Education
Skills
Timeline
Generic
SHIVANI YADAV

SHIVANI YADAV

Mumbai

Summary

Dynamic Category Manager with a proven track record at Caratlane, adept in data analysis and category strategy. Successfully developed market-aligned initiatives, enhancing operational efficiency and driving revenue growth. Skilled in leveraging consumer insights to create impactful promotional campaigns, fostering collaboration across teams to achieve strategic objectives.

Overview

8
8
years of professional experience

Work History

Category Manager

Shaya by CaratLane
Mumbai
10.2024 - Current
  • Working towards achieving business Revenue target with current growth trajectory at 40% YoY and 95% revenue achievement to date through strategic planning, focused execution, and strong collaboration.
  • Developed a category strategy in coordination with the marketing team that increased web conversion from 0.49% to 0.56%.
  • Developed and implemented promotional campaigns that increased customer engagement and loyalty. (Activated 3% of dormant customers.)
  • Conducted market research and analyzed customer data to identify new product opportunities and trends, including the introduction of a new category contributing 0.5% of business monthly.
  • Data Analysis & Reporting - Regularly analyzing sales, marketing, and inventory to either identify opportunities for category growth or inefficiencies that need to be controlled.
  • Designed and implemented a strategic inventory optimization initiative, which helped to improve stock efficiency. (Cleared approximately 150 non-moving SKUs in the span of 2.5 months.)

Category Manager

Caratlane A TATA product
Mumbai
10.2023 - Current
  • Responsible for managing a category of over 180 crore across more than 250 stores, pan-India.
  • Data Analysis & Reporting - Analyzing sales data, marketing data, and inventory data to either identify opportunities for category growth, or inefficiencies that need to be controlled.
  • Developing and maintaining dashboards to track category performance.
  • Collaborating with the cross-functional teams to improve catalog performance, optimize inventory, and marketing spending.

Assistant Manager - Analyst (strategic Initiative & Inside Sales - West & South)

Karix Mobile - Tanla Platforms
Mumbai
07.2022 - 10.2022
  • Tracking year-over-year revenue, margin, and collection targets for the West and South Region's business team.
  • Growth planning and monitoring, business team, and their performance, quarter on quarter.
  • Analyzing the sales, funnel performance, and target achievement by the business team for each product.

Deputy Manager - Business Finance (Performance Improvement Process)

Hitachi Payments Services
Mumbai
08.2019 - 06.2022
  • Responsible for managing 8,500+ ATMs' business targets, performance, and revenue growth.
  • Managing projects, developing project plans, and monitoring performance.
  • Responsible for critical cost approval decisions (purchase of machines, site-related assets, vendor services, and closure of sites).

Assistant Manager - Business Finance

Hitachi Payments Services
Mumbai
08.2019 - 06.2022
  • Responsible for managing over 2,500 Hitachi (AXIS) ATMs in the Northeast region and achieving the revenue and profit targets assigned to the portfolio.
  • Identifying actions required on non-performing ATMs, talking to vendors, customers, and internal teams to execute and drive actions.

Market Research Analyst

Alfa Overseas
Mumbai
04.2017 - 01.2022

Education

MBA & PGPM - Marketing

ICFAI University - IBS
Mumbai
06-2017

BSC - Information Technology

Thakur College of Science And Commerce
Mumbai
04-2015

Skills

  • Data Analysis
  • Microsoft Office
  • Software (Mix pannel, QlikView, Synergy CRM, Field Track, Workbench Management System, Dynamic 365 - CRM)
  • Category strategy
  • Market research
  • Promotional campaigns
  • Trend analysis
  • Consumer insights

Timeline

Category Manager

Shaya by CaratLane
10.2024 - Current

Category Manager

Caratlane A TATA product
10.2023 - Current

Assistant Manager - Analyst (strategic Initiative & Inside Sales - West & South)

Karix Mobile - Tanla Platforms
07.2022 - 10.2022

Deputy Manager - Business Finance (Performance Improvement Process)

Hitachi Payments Services
08.2019 - 06.2022

Assistant Manager - Business Finance

Hitachi Payments Services
08.2019 - 06.2022

Market Research Analyst

Alfa Overseas
04.2017 - 01.2022

MBA & PGPM - Marketing

ICFAI University - IBS

BSC - Information Technology

Thakur College of Science And Commerce

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