SHIVANI YADAV
Mumbai
Summary
Dynamic Category Manager with a proven track record at Caratlane, adept in data analysis and category strategy. Successfully developed market-aligned initiatives, enhancing operational efficiency and driving revenue growth. Skilled in leveraging consumer insights to create impactful promotional campaigns, fostering collaboration across teams to achieve strategic objectives.
Overview
8
8
years of professional experience
Work History
Category Manager
Shaya by CaratLane
Mumbai
10.2024 - Current
- Working towards achieving business Revenue target with current growth trajectory at 40% YoY and 95% revenue achievement to date through strategic planning, focused execution, and strong collaboration.
- Developed a category strategy in coordination with the marketing team that increased web conversion from 0.49% to 0.56%.
- Developed and implemented promotional campaigns that increased customer engagement and loyalty. (Activated 3% of dormant customers.)
- Conducted market research and analyzed customer data to identify new product opportunities and trends, including the introduction of a new category contributing 0.5% of business monthly.
- Data Analysis & Reporting - Regularly analyzing sales, marketing, and inventory to either identify opportunities for category growth or inefficiencies that need to be controlled.
- Designed and implemented a strategic inventory optimization initiative, which helped to improve stock efficiency. (Cleared approximately 150 non-moving SKUs in the span of 2.5 months.)
Category Manager
Caratlane A TATA product
Mumbai
10.2023 - Current
- Responsible for managing a category of over 180 crore across more than 250 stores, pan-India.
- Data Analysis & Reporting - Analyzing sales data, marketing data, and inventory data to either identify opportunities for category growth, or inefficiencies that need to be controlled.
- Developing and maintaining dashboards to track category performance.
- Collaborating with the cross-functional teams to improve catalog performance, optimize inventory, and marketing spending.
Assistant Manager - Analyst (strategic Initiative & Inside Sales - West & South)
Karix Mobile - Tanla Platforms
Mumbai
07.2022 - 10.2022
- Tracking year-over-year revenue, margin, and collection targets for the West and South Region's business team.
- Growth planning and monitoring, business team, and their performance, quarter on quarter.
- Analyzing the sales, funnel performance, and target achievement by the business team for each product.
Deputy Manager - Business Finance (Performance Improvement Process)
Hitachi Payments Services
Mumbai
08.2019 - 06.2022
- Responsible for managing 8,500+ ATMs' business targets, performance, and revenue growth.
- Managing projects, developing project plans, and monitoring performance.
- Responsible for critical cost approval decisions (purchase of machines, site-related assets, vendor services, and closure of sites).
Assistant Manager - Business Finance
Hitachi Payments Services
Mumbai
08.2019 - 06.2022
- Responsible for managing over 2,500 Hitachi (AXIS) ATMs in the Northeast region and achieving the revenue and profit targets assigned to the portfolio.
- Identifying actions required on non-performing ATMs, talking to vendors, customers, and internal teams to execute and drive actions.
Market Research Analyst
Alfa Overseas
Mumbai
04.2017 - 01.2022
Education
MBA & PGPM - Marketing
ICFAI University - IBS
Mumbai06-2017
BSC - Information Technology
Thakur College of Science And Commerce
Mumbai04-2015
Skills
- Data Analysis
- Microsoft Office
- Software (Mix pannel, QlikView, Synergy CRM, Field Track, Workbench Management System, Dynamic 365 - CRM)
- Category strategy
- Market research
- Promotional campaigns
- Trend analysis
- Consumer insights
Timeline
Category Manager
Shaya by CaratLane
10.2024 - Current
Category Manager
Caratlane A TATA product
10.2023 - Current
Assistant Manager - Analyst (strategic Initiative & Inside Sales - West & South)
Karix Mobile - Tanla Platforms
07.2022 - 10.2022
Deputy Manager - Business Finance (Performance Improvement Process)
Hitachi Payments Services
08.2019 - 06.2022
Assistant Manager - Business Finance
Hitachi Payments Services
08.2019 - 06.2022
Market Research Analyst
Alfa Overseas
04.2017 - 01.2022
MBA & PGPM - Marketing
ICFAI University - IBS
BSC - Information Technology
Thakur College of Science And Commerce
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