Summary
Overview
Work History
Education
Skills
Languages
Recent Projects
Timeline
Generic
SHIVENDRA ANUPAM

SHIVENDRA ANUPAM

Ghatkopar

Summary

Diligent Product Manager offering 9 years of success in product roadmap development, market research and data analysis and sales enablement. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior customer experience and product launch.

Overview

9
9
years of professional experience

Work History

Product Manager: Credit Cards

YES BANK
10.2023 - Current
  • Managing Reward Points across eligible card variants, monitor cost and spend trends across various MCC to match product CVP & rewards allocated budget, provisioning/valuation of reward pool balance & monitoring redemption trends across various redemption modules.
  • Successfully launched spend based complimentary lounge program & voucher program for affluent customers.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Coordinated project planning and execution with stakeholders.
  • Implemented rewards redemption rules that resulted in cost reduction of 75 lakhs/months without impacting organic users.
  • Presented industrial benchmarking analysis tool to launch new products, leading to a 35% increase in ECOM spends by offering accelerated reward points & purchase protection plan.
  • Handling entertainment partners BMS, District & direct offerings through Network (Complimentary vouchers, Stays & Concierge.
  • Monitoring customer support unit, process improvement, reduction in TAT and call volume for cost controls and robust resolution within TAT & compliant in all form of redressal as per RBI's master directions.
  • Presenting monthly meetings to IO, BO, IAD, Standing Committee & Country Head for highlighting challenge areas and corrective actions initiated.
  • Stakeholder training and weekly reviews to meet the objectives assigned in monthly tracker.
  • Handled projects: Online journey for credit card application as per regulatory guidelines, API integration with vendor CRM for centralized ticketing system, digital transformation initiative through mobile banking/chatbot/Whatsapp for better customer experience.

Cluster Head: Merchant Acquiring

YES BANK
12.2021 - 09.2023
  • Managed POS device acquisition business through branch, affluent & TASC stakeholders.

Cluster Manager: Credit Cards

IDFC FIRST BANK
01.2021 - 12.2021

Zonal Relationship Officer Credit Cards

BOB FINANCIAL
05.2018 - 01.2021

Relationship Manager: Credit Cards

INDUSIND BANK
05.2017 - 11.2017

Relationship Manager: Credit Cards

HDFC BANK
06.2016 - 04.2017

Education

Post Graduate Diploma - Data Science

IIIT
Bengaluru
01.2023

BSC - CS

RAMJAS COLLEGE, UNIVERSITY OF DELHI
01.2010

Skills

  • Data-driven decision making
  • Stakeholder engagement presentations
  • Ability to influence peers
  • Strategic development
  • Effective communication
  • Effective time management
  • Regulatory risk assessment
  • Digital initiatives
  • Product lifecycle management

Languages

Hindi
English

Recent Projects

  • PIN Code level delinquency bucketing
  • Industry Vs Yes Bank delinquency bucketing with nearest branch mapping
  • Transaction wise MCC & reward accrual posting in e-statements
  • 1000 Cr. rewards pool provisioning post introduction of reward expiry

Timeline

Product Manager: Credit Cards

YES BANK
10.2023 - Current

Cluster Head: Merchant Acquiring

YES BANK
12.2021 - 09.2023

Cluster Manager: Credit Cards

IDFC FIRST BANK
01.2021 - 12.2021

Zonal Relationship Officer Credit Cards

BOB FINANCIAL
05.2018 - 01.2021

Relationship Manager: Credit Cards

INDUSIND BANK
05.2017 - 11.2017

Relationship Manager: Credit Cards

HDFC BANK
06.2016 - 04.2017

BSC - CS

RAMJAS COLLEGE, UNIVERSITY OF DELHI

Post Graduate Diploma - Data Science

IIIT

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