Summary
Overview
Work History
Education
Skills
Personal Objective
Preferred Areas
Other Interests
Personal Information
Timeline
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Shivkumar Lakshman

Head - Sales & Marketing
Hyderabad

Summary

Veteran Senior Executive adept at increasing profit margins by growing sales and reducing costs. Hands-on, proactive manager with adaptable and creative approach. Driven to always be improving business operations. Specializing in Renewables, packaging, trading and advertising with thirty-three years track record of success in India and Nigeria.

Overview

33
33
years of professional experience
4
4
Languages

Work History

AVP Sales & Marketing - Encapsulants & Backsheets

RenewSys India Pvt. Ltd.
Hyderabad
2022.10 - Current
  • As head of sales and marketing, responsible for growth of pan India business, in line with Company's goals
  • Team of five direct reportees.
  • Responsibilities include new customer acquisition with special focus on bringing on board customers such as Renew Power, Tata power, Luminous and Avaada getting our encapsulants and backsheets certified with all our customers.
  • Developed and maintained strong relationships with clients, resulting in increased business opportunities.
  • Turnover of 241cr (March 22), closing this FY with turnover of 530Cr from turnover of 450cr in 22-23
  • March 24 would be highest in terms of volume sold and turnover for this financial year.

Sr. GM - Operations - PV Modules & Cells

RenewSys India Pvt. Ltd.
Hyderabad
2021.04 - 2022.10
  • Overall responsible for operations of 700mw Module factory and 130mw of Cell factory
  • Primary responsibility towards safe operations of factory with over 1000 workforce (permanent and contractual)
  • Spearheaded process improvements, driving operational excellence across all departments within organization.
  • Led organizational restructuring efforts aimed at improving overall efficiency and cost effectiveness.
  • Fostered positive work environment to improve team morale and productivity levels.

Head Sales & Marketing - PV Modules

RenewSys India Pvt. Ltd.
Hyderabad
2017.06 - 2021.03
  • As head of sales, was responsible for Pan India sales of PV modules targeting B2B, B2C and distribution network which overall accounted for 90% of turnover. Worked with small team of 15 and have helped in increase business from INR 108Cr in March 2017 to 735Cr in March 2021.
  • Identified issues, analyzed information and provided solutions to problems.
  • Worked effectively in fast-paced environments.
  • Participated in cross-functional initiatives aimed at enhancing overall business operations and customer satisfaction levels.
  • Delivered services to customer locations within specific timeframes.

AGM – Sales & Marketing

RenewSys India Pvt.
Bengaluru
2013.01 - 2017.06

Products profile: Solar PV Modules components – EVA and Backsheet.

  • Responsibilities included driving global business growth in alignment with company's strategic goals and annual objectives. A team of seven reported directly to me, and successfully expanded business exponentially over two and a half years. Increased turnover from 5Cr in March 2013 to 106Cr by March 2017. Additionally, briefly managed SCM portfolio for six months before transitioning to RenewSys Hyderabad.
  • Collaborated with cross-functional teams on product launches, ensuring successful rollouts and strong initial sales performance.

Head Marketing & Sales - Flexible Packaging

Positive Packaging Ind. Nig. Ltd.
Lagos
2007.02 - 2012.12

Positive Packaging (PrimePak Industries Nigeria Limited) is an Enpee Group company. The Company is primarily into high-end flexible packaging catering to Multinationals requirements in the area of food, personal care and beverage.

  • I was responsible for overall sales and marketing strategies for plant in Nigeria. Was especially responsible for new product development for the multinational clients based in Nigeria. Was instrumental in growing business from USD 7.0mn in 2007 to USD 52.5mn in 2013.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Worked effectively in fast-paced environments.

Sales/New Product Development Manager

Sonnex Packaging Nig. Ltd.
Lagos
2004.02 - 2006.12

Sonnex Packaging is part of the Poly Group of Companies based in Ghana. The Company is primarily into flexible packaging and rigid packaging catering to the food and beverage industry in Nigeria.

  • I was responsible for sales and product development for their three divisions which included flexible packaging, rigid packaging (pet performs and pet bottles) and poly plant (LDPE/HDPE films). Some customers I handled were Promasidor, Cadbury, Procter & Gamble, PZ Cussons, to name a few.
  • Increased revenue with successful new product launches, managing all aspects of development process.
  • Expanded market share by identifying emerging trends and translating them into actionable product concepts.

Business Development Manager

Parco Enterprises Nig. Ltd.
Lagos
2001.07 - 2004.01
  • Parco Enterprises is one of the largest trading groups in Nigeria with its principal concern The Liberty Group, in UK. Trading of chemical raw material, Steel, Glass and Paper, Commodities, Bicycle and Bicycle parts.
  • Was responsible for the sales of Industrial Chemicals to various manufacturing and corporate bodies in Nigeria. The Companies I serviced fell under the food & beverage, textile, soaps & detergent, cosmetics, paint, glass and water treatment industries.
  • Developed customized solutions for clients based on a understanding of their pain points, delivering value and driving repeat business.

Product Development Manager -Flexible Packaging

International Plastics Nig. Ltd.
Lagos
1999.04 - 2001.06

-International Plastics is flexible packaging specialist in Nigeria.

  • Responsibility included overall sales and new product development for packaging material including laminates catering to food and beverage, textiles, construction and agricultural industries.
  • Was selling packaging material to most multi-nationationals based in Nigeria selling food products.

Business Operations Manager

United Fisheries Limited
Lagos
1996.12 - 1999.03

United Fisheries is a seafood trading company with its principal office in Paris, France.

  • Company is into procurement, processing, exports and trawling operations. Was responsible for overall profitability of Nigeria operations.
  • Directed resource allocation, ensuring optimal utilization of personnel, equipment, and facilities in alignment with business goals.
  • Managed cross-functional teams for successful timely delivery.
  • Led corporate social responsibility initiatives balancing long-term profitability and sustainability

Account Manager - Advertising

Interact Vision Advertising Limited
Chennai
1995.11 - 1996.10

Interact Vision is sister company of Mudra Communications, one of better-known advertising agency in India.

  • At Interact was involved in development of communication and marketing strategies for Henkel's detergent products and launch of new products for GM Pens Limited
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.

11. Account Supervisor - Advertising

Trikaya Grey Advertising Limited
Mumbai
1991.09 - 1995.10

Trikaya Grey, known for its creative advertising

  • Handled the communication requirements in print, TV, and direct marketing mediums for few of the company's major clients based at Mumbai and Ahmedabad.
  • Managed clients such as Gujarat Ambuja Cements, Real Value Appliances, Anagram Finanace, Arvind Mills and Kotak Mahindra Finance
  • Increased client satisfaction by consistently delivering high-quality account management services.
  • Developed strong client relationships, resulting in a higher rate of repeat business.

Education

Some College (No Degree) - Introduction To Marketing

Wharton, University of Pennsylvania
Online
2001.04 -

Some College (No Degree) - AI For Everyone

Stanford University, Deeplearing.ai
Online
2001.04 -

Some College (No Degree) - Successful Negotiations: Essential Strategies

University of Michigan
Online
2001.04 -

Some College (No Degree) - Supply Chain Management - Short Term Course

IIM
Bengaluru, India
2001.04 -

Some College (No Degree) - Finance For Decision Making - Short Term Course

IIM Bangalore
Bengaluru, India
2001.04 -

Bachelor of Commerce -

Gurunanak College
Chennai, India
2001.04 -

Skills

Good analytical and problems solving abilities.

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Personal Objective

  • I would like to work in a challenging environment that offers opportunities to acquire and upgrade knowledge and skills.
  • I would like to learn business skills, competencies and strategies in diverse areas.
  • I would like to contribute substantially and be a part of a growing business.
  • I would like to excel in every endeavor.

Preferred Areas

  • B2B/B2C Sales
  • Renewables

Other Interests

Reading, Traveling, Socializing, Sports, Swimming

Personal Information

  • Age: 53
  • Number of Children: 1
  • Date of Birth: 12/21/69
  • Nationality: Indian
  • Marital Status: Married

Timeline

AVP Sales & Marketing - Encapsulants & Backsheets

RenewSys India Pvt. Ltd.
2022.10 - Current

Sr. GM - Operations - PV Modules & Cells

RenewSys India Pvt. Ltd.
2021.04 - 2022.10

Head Sales & Marketing - PV Modules

RenewSys India Pvt. Ltd.
2017.06 - 2021.03

AGM – Sales & Marketing

RenewSys India Pvt.
2013.01 - 2017.06

Head Marketing & Sales - Flexible Packaging

Positive Packaging Ind. Nig. Ltd.
2007.02 - 2012.12

Sales/New Product Development Manager

Sonnex Packaging Nig. Ltd.
2004.02 - 2006.12

Business Development Manager

Parco Enterprises Nig. Ltd.
2001.07 - 2004.01

Some College (No Degree) - Introduction To Marketing

Wharton, University of Pennsylvania
2001.04 -

Some College (No Degree) - AI For Everyone

Stanford University, Deeplearing.ai
2001.04 -

Some College (No Degree) - Successful Negotiations: Essential Strategies

University of Michigan
2001.04 -

Some College (No Degree) - Supply Chain Management - Short Term Course

IIM
2001.04 -

Some College (No Degree) - Finance For Decision Making - Short Term Course

IIM Bangalore
2001.04 -

Bachelor of Commerce -

Gurunanak College
2001.04 -

Product Development Manager -Flexible Packaging

International Plastics Nig. Ltd.
1999.04 - 2001.06

Business Operations Manager

United Fisheries Limited
1996.12 - 1999.03

Account Manager - Advertising

Interact Vision Advertising Limited
1995.11 - 1996.10

11. Account Supervisor - Advertising

Trikaya Grey Advertising Limited
1991.09 - 1995.10
Shivkumar LakshmanHead - Sales & Marketing