Shivnath Marwaha
Mumbai
Summary
Marketing professional with over 10 years of experience in creating impactful campaigns for OTT platforms and consumer brands. Expertise in influencer collaborations, trend-driven content, and digital marketing strategies that enhance engagement and brand visibility. Proven track record in campaign optimization, community management, and client servicing, utilizing data-driven insights for measurable results. Recognized for award-winning campaigns and proficient in tools such as Talkwalker, Facebook Business Manager, and Google Analytics.
Overview
11
11
years of professional experience
Work History
Senior Marketing Manager
ZEE5 India
04.2022 - Current
- Led senior marketing role at Zee5 from October 2024.
- Developed and executed launch marketing for OTT titles and premieres.
- Created trend-driven meme content using cultural moments and viral formats.
- Partnered with 1000+ influencers and 300+ brands on co-marketing.
- Planned and optimised Google Ads search campaigns using real-time training.
- Responded to queries, moderated discussions, and launched engagement initiatives.
- Used Talkwalker, Sprinklr, and Konnect for listening and benchmarking.
- Drove 300% subscription growth in FY 2023-24.
- Increased SVOD revenue by 40% during FY 2024-25.
- Grew social following by 410% and raised engagement by 1100% since 2023.
- Delivered award-winning campaigns recognised by Adgully ScreenX and E4M.
- Received Zee5 One in a Zillion award in August 2023.
- Received ZeeLomPics awards for April and December 2024.
- Won Achievers' Award at Zee5 in September 2024.
- Received marketing excellence awards from Adgully ScreenX and E4M.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Created and submitted press releases media outlets ahead of product launches, securing widespread coverage.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
Senior Marketing Executive
ErosNow
03.2021 - 03.2022
- Designed and managed the digital media strategy for Eros Now and Eros Now Music.
- Oversaw the Facebook library and monetization.
- Led marketing for projects such as Aisa Waisa Pyar, Haathi Mere Saathi, and Switch.
- Directed multiple song launch campaigns on Eros Now Music.
- Organized content marketing shoots with casts to produce promotional materials.
- Collaborated with cross-functional teams to ensure cohesive brand messaging and campaign execution.
- Analyzed campaign performance metrics to optimize future marketing strategies and achieve KPIs.
Account Manager
Digiosmosis
11.2019 - 12.2020
- Managed key accounts, including ZEE5, Warner Bros., Lionsgate, House of Pataudi, Dome Entertainment, Abundantia Films, Orra, and Bhansali Productions, overseeing design, content strategy, and promotional initiatives.
- Led influencer marketing and amplification campaigns for projects such as Durgamati, Chhalaang, Sons of the Soil, ZEE5 Kids, Birds of Prey, Bombshell, Cadbury, Sun Pharma, and Flipkart.
- Executed digital marketing campaigns for brands like TGL, Sun Pharma, Dome Entertainment, and Lionsgate Play.
- Served as Project Lead for notable titles including Joker, Durgamati, Bombshell, Birds of Prey, Chargesheet, State of Siege 26/11, Shukranu, and Poison.
Assistant Marketing Manager
StalkBuyLove
04.2018 - 10.2019
- Developed marketing strategies for brand promotions across various channels.
- Created engaging social media content to capture attention and enhance brand image.
- Led influencer marketing initiatives to expand audience reach and drive sales.
- Managed digital ad spends to boost sales and strengthen branding efforts.
- Coordinated email campaigns, app push notifications, and coupon code creation for collaborations and promotions.
Account Manager
ThoughtPot Media
05.2016 - 02.2018
- Content strategist for brands like Saregama, Nataraj Pencils, Unibic Cookies, Muthoot Finance, Apsara Pencils, Friends Adult Diapers, and Yoodlee.
- Managed day-to-day client servicing to meet client needs and expectations.
- Developed effective business pitches with in-depth research, addressing pain points, highlighting USPs, incorporating social proof, and delivering strong value propositions.
Internship as an Assistant Director
Neela Telefilms
04.2015 - 06.2015
Education
Bachelor of Mass Media -
Mithibai College
01.2015
Passed HSC -
Mithibai College
01.2012
Passed SSC -
Podar International School
01.2010
Google Certified in Digital Marketing -
Google Online
Skills
- Social media marketing
- Trend and meme marketing
- Influencer and trade marketing
- Google AdWords
- Community engagement
- Analytics and reporting
- Campaign management
- Digital media strategy
- Brand development
- Content creation
- Team leadership
- Performance metrics
- Cross-functional collaboration
- Creative problem solving
- Market research
- Creative thinking
- Time management
- Decision making
- Effective communication
- Relationship management
- Marketing plan development
Custom Section
- Bachelor of Mass Media, Mithibai College, 2012-01-01, 2015-01-01
- Passed HSC, Mithibai College, 2012-01-01
- Passed SSC, Podar International School, 2010-01-01
- Google Certified in Digital Marketing, Google Online
Timeline
Senior Marketing Manager
ZEE5 India
04.2022 - Current
Senior Marketing Executive
ErosNow
03.2021 - 03.2022
Account Manager
Digiosmosis
11.2019 - 12.2020
Assistant Marketing Manager
StalkBuyLove
04.2018 - 10.2019
Account Manager
ThoughtPot Media
05.2016 - 02.2018
Internship as an Assistant Director
Neela Telefilms
04.2015 - 06.2015
Bachelor of Mass Media -
Mithibai College
Passed HSC -
Mithibai College
Passed SSC -
Podar International School
Google Certified in Digital Marketing -
Google Online