SHIWAM KUMAR
Bangalore,KA
Summary
Salesforce Marketing Cloud Developer with 3.5 years of experience in designing and executing personalized marketing automation strategies. Proficient in AMPscript, SSJS, SQL, APIs, and SFMC Studios. Adept at delivering scalable campaigns across industries like retail, banking, and healthcare. Skilled in customer journey creation, performance optimization, and data-driven personalization. Currently employed at Brightcanyon Solutions India in Bangalore since February 2022.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Salesforce Marketing Cloud Engineer
Brightcanyon Solutions India
02.2022 - Current
- Managed end-to-end SFMC project lifecycles including planning, development, testing, and reporting.
- Built automated customer journeys for lead nurturing, onboarding, and re-engagement campaigns.
- Developed dynamic AMPscript-based emails for enhanced personalization.
- Performed A/B testing, deliverability analysis, and created campaign performance reports.
- Key Projects:
- 1. Retail Industry – Personalized Email Campaigns
- Designed and deployed abandoned cart and upsell campaigns using Journey Builder.
- Used AMPscript and dynamic blocks to customize email content based on user behavior.
- Integrated GA360 for real-time performance tracking.
- Result: Achieved a 20% increase in CTR and 15% boost in conversions.
- 2. Banking Sector – Transaction Alerts & Secure Communication
- Developed real-time alert system using REST API and Automation Studio.
- Ensured GDPR compliance with structured Contact Builder data models.
- Result: Reduced customer service queries by 30%.
- 3. Healthcare – Patient Engagement Campaigns
- Deployed appointment and wellness SMS reminders using Mobile Studio.
- Managed HIPAA-compliant patient data integration through SFTP.
- Result: Improved appointment attendance by 25%.
Education
Bachelor of Engineering (B.E.) -
Birla Institute of Technology
07-2020
Skills
- SFMC Studios: Journey Builder, Email Studio, Automation Studio, Mobile Studio
- Languages & Scripting: AMPscript, SSJS, SQL, HTML, CSS, JavaScript
- Integrations: SFMC REST & SOAP APIs, SFTP, Webhooks, CRM, Google Analytics 360
- Data Management: Contact Builder, Data Extensions, Data Views
- Analytics Tools: Intelligence Reports, Datorama, GA360
- Platforms: Salesforce CRM, AWS (EC2, S3, Lambda, RDS, CloudFormation)
Certification
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
PROFESSIONAL ATTRIBUTES
- Strong problem-solving and analytical mindset
- Effective communicator and collaborative team player
- Quick learner with a passion for new marketing technologies
- Committed to continuous improvement and customer success
Timeline
Salesforce Marketing Cloud Engineer
Brightcanyon Solutions India
02.2022 - Current
Bachelor of Engineering (B.E.) -
Birla Institute of Technology
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