Summary
Overview
Work History
Education
Skills
Certification
Timeline
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SURAJ YADAV

Bangalore

Summary

Salesforce Marketing Cloud Developer with 4 years of experience in designing and implementing marketing automation solutions. Proven expertise in AMPscript, SSJS, SQL, API integrations, and Journey Builder across healthcare, e-commerce, and finance domains. Experience working with USA-based clients, delivering scalable and high-performing SFMC solutions to enhance customer engagement and drive business growth.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Salesforce Marketing Cloud Developer

Unosis IT Solutions Pvt Ltd
02.2021 - Current
  • Project 1: Healthcare Patient Engagement System
  • Developed AMPscript-powered personalized emails for appointment confirmations, reminders, and follow-ups.
  • Built SQL-based segmentation models for patient data analysis.
  • Created automated workflows in Journey Builder for seamless patient communication.
  • Integrated MoreEngaged SDK to enable real-time web tracking and engagement.
  • United Healthcare February 2024 - 2025-Current

BestBuy
02.2022 - 03.2023
  • Project 2: E-commerce Product Recommendation Engine
  • Developed dynamic content-driven email templates using AMPscript & SSJS.
  • Automated customer journeys to send cart abandonment and product recommendation emails.
  • Implemented REST API integrations to fetch real-time inventory and product details.
  • Used tracking extracts for monitoring email performance and optimizing campaign strategies.

Citibank
02.2022 - 03.2023
  • Project 3: Financial Services Marketing Automation
  • Designed customized SFMC journeys for a USA-based banking institution to automate loan application updates and credit card offers.
  • Developed AMPscript-powered dynamic content blocks for personalized financial recommendations.
  • Integrated SFMC APIs with the bank’s CRM for real-time customer data synchronization.
  • Implemented email encryption & compliance measures to ensure data security.

United Way
02.2021 - 02.2022
  • Project 4: Loyalty Program Automation
  • Developed multi-step automations to trigger loyalty reward emails based on user activity.
  • Implemented personalized vouchers & discount codes using AMPscript and Data Extensions.
  • Set up event-driven API calls to sync loyalty points with SFMC.
  • Achieved a 30% increase in repeat purchases through strategic personalization.

Education

Diploma - ECE

Government Polytechnic of Kanpur
02-2013

BCA -

Arcade Business Collage Patna
04-2017

Skills

  • SFMC Development: AMPscript, SSJS, Email Studio, Content Builder, Contact Builder
  • Automation & Data Processing: SQL Queries, Automation Studio, Journey Builder, Data Extensions
  • Web & API Integrations: REST & SOAP APIs, Webhooks, MoreEngaged SDK (Web Integration)
  • Frontend Technologies: HTML, CSS, JavaScript (for interactive email components)
  • Personalization & Optimization: Dynamic Content, Predictive Intelligence, Send-Time Optimization
  • Deliverability & Tracking: Tracking Extracts, Bounce Management, Reporting Dashboards

Certification

  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Admin

Timeline

BestBuy
02.2022 - 03.2023

Citibank
02.2022 - 03.2023

Salesforce Marketing Cloud Developer

Unosis IT Solutions Pvt Ltd
02.2021 - Current

United Way
02.2021 - 02.2022

Diploma - ECE

Government Polytechnic of Kanpur

BCA -

Arcade Business Collage Patna

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