Shobha Arora
Community Manager
New Delhi
Summary
Hands-on Community Manager known for excellent public relations and marketing coordination. Highly trained professional with passion for working with and for people. Solutions-oriented problem-solver with goal-oriented mindset.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Lead Community Manager
India Insurtech Association
02.2021 - Current
- Successfully organized and led the Annual Event 2024, attended by over 1,000 professionals from the global InsurTech, technology, and financial sectors.
- Coordinated a high-profile speaker lineup, including government officials, industry leaders, and innovators, ensuring engaging discussions and impactful sessions.
- Managed end-to-end event planning, including logistics, sponsorships, agenda design, and attendee engagement.
Facilitated the unveiling of the "IIA X BCG India InsurTech Report" to widespread acclaim. - Enhanced attendee satisfaction and increased brand visibility, positioning the association as a thought leader in the InsurTech space.
- Orchestrated successful virtual and in-person events, attracting 500+ attendees
- Led City-based event planning, coordination and execution
- Crafted and implemented comprehensive 'Events Playbook.'
- Designed, edited, and marketed Annual Pitchbooks for 2021 and 2022
- Established collaborations with 20+ global conferences, managing partner relationships and deliverables
- Developed brand guidelines and promotional strategies for internal, external events, and social media
- Produced 50+ video podcasts and thought leadership articles, enhancing community engagement
- Aligned with PR agencies for content preparation and brand visibility enhancement
- Pioneered social media marketing from inception, creating, reviewing, and managing content
- Oversaw web content management and executed community engagement tactics
Community Manager
CoworkIn
09.2019 - 01.2021
- Strategy planning and execution for engagement and events of the organization
- Marketing and promotion of the brand
- Social media marketing
- Formed partnerships with other similar communities
- Graphic designing (Canva)
Event Coordinator
GEN India
03.2020 - 03.2020
- Worked with the Microsoft team to help them organize, plan, and execute the event held in Goa (5th - 7th March)
Facilities
CBRE
09.2018 - 08.2019
Administration
RBS International
05.2018 - 08.2018
Associate Sales Consultant
PolicyBazaar.com
10.2017 - 04.2018
Head - HR and Youth Connect (Outreach Program)
MASH Project Foundation
06.2015 - 04.2017
- Recruitment, Team Management, Organizing farewells and team engaging sessions
Technology Journalist
My Mobile
11.2016 - 02.2017
Intern - Copy Writing and Voice over
Radio City India
07.2016 - 08.2016
- Copy Writing, Voice Over
Education
Post Graduation Diploma - Mass Communication/Media Studies
Bhartiya Vidya Bhavan-Delhi Kendra
01.2016 - 01.2017
Bachelor of Science (B.Sc.) - Home Science hons.
Delhi University
01.2013 - 01.2016
Skills
Event Planning, Production, & Management
Stakeholder Collaboration
Strategic Communications
High-Impact Networking
Strategic Partnerships & Relationship Management
Social Media Marketing & Brand Development
Content Creation (Podcasts, Articles, Graphics)
Member & Sponsor Acquisition
PR & Media Relations
Web Content Management
Websites
Certification
Digital Marketing course
Awards
Best RJ
Timeline
Lead Community Manager
India Insurtech Association
02.2021 - Current
Event Coordinator
GEN India
03.2020 - 03.2020
Community Manager
CoworkIn
09.2019 - 01.2021
Facilities
CBRE
09.2018 - 08.2019
Administration
RBS International
05.2018 - 08.2018
Associate Sales Consultant
PolicyBazaar.com
10.2017 - 04.2018
Technology Journalist
My Mobile
11.2016 - 02.2017
Intern - Copy Writing and Voice over
Radio City India
07.2016 - 08.2016
Post Graduation Diploma - Mass Communication/Media Studies
Bhartiya Vidya Bhavan-Delhi Kendra
01.2016 - 01.2017
Head - HR and Youth Connect (Outreach Program)
MASH Project Foundation
06.2015 - 04.2017
Bachelor of Science (B.Sc.) - Home Science hons.
Delhi University
01.2013 - 01.2016
Digital Marketing course
Microsoft PowerPoint
Introduction to Digital Journalism
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