Shovon Ghosh

• Handling the franchises of Coca Cola India (CCI) in WB & Sikkim. Daily interactions with CCI franchisee Leadership & Sales Team.
• Handling business turnover of 2.25 crore monthly.
• Manage all sales generating activities and build relationships with CCI franchisee operating units.
• Develop retailers and wholesalers in the geography with product knowledge and brand awareness through the CCI franchisee team.
• Ensure new product launch, placement and tracking development & recommend actions.
• Ensure and participate in various marketing activities across colleges, various events in coordination with CCI Franchisee Team, MEI Marketing & MEI Brand Teams.
• Forecasting of stock and other POSM tools on a quarterly basis.
• Responsible for P&L.
• Take cost effective measures by minimizing cost through proper execution of Value Chain & external budget.
• Follow brand guidelines in terms of profitability and brand visibility delivering superior execution.
• Responsible for training and development of MEC product portfolio of CCI franchisee field force.

Jan'2020 – Dec'2022

• Promoted to Senior Distribution Partner Manager
• Additional responsibilities include having good knowledge of MIS & ensuring timely completion of work.
• Analyzing data & making presentations & reports.
• Ensuring high audit scores in market & maintaining market hygiene.
• Recorded highest audit scores for Kolkata General Trade market for last 5 consecutive quarters.
• Guiding new joiners & ensuring in-depth knowledge and training.
• Forecasting of quarterly stock thus avoiding stock out situations at both DP & depot level.
• Responsible for / undertake route design and mapping for markets / routes with keen focus on productivity & resource efficiency.
• Identifying opportunities in market / route & establish most effective strategy, routes and means to tap potential sales.

Feb'2014 - Dec'2019

• Worked as Distribution Partner Manager for Eastern Region
• Handled General / Retail Trade along with Super Stockiest business across West Bengal, Sikkim and Orissa.
• Currently handling General Trade & Wholesale segment for Kolkata along with Super Stockiest for Rural South.
• Handling of multiple Distribution Partners (DPs) - Ensuring timely primary & secondary.
• Ensuring DPs meet all company provided parameters such as stock norms, credit and hygiene thereby ensuring distributors have healthy returns on investment.
• Appointment of new distributors across West Bengal.
• Handling large field force deployed in market.
• Daily interaction with Finance and Operations Team - ensuring timely DP claims release & timely supply of stock to DPs.
• Ensuring availability of stock in market and implementation of plans supported by market executions.
• Work closely with marketing department and execute / support all field events.

• In Modern Trade and OTC Segment in East zone
• Handled minimum 6 Modern Trade Chains (MT) – Retail Chains such as – Future Value, Reliance Fresh, Spencer's, Regent Station, Metro Cash & Carry, I-Core Planet & others
• Established daily interaction with these chains on day-to-day basis
• Handled Medical Chains like Apollo Pharmacy, Med Plus and Frank Ross Pharmacy
• Multiple distributors handling & appointment of distributors – across East Zone
• Building rapport & maintaining relations with these accounts on daily basis
• Influence purchase orders & making payment follow ups
• Ensuring availability of stock of both customers & distributors
• Addressing their claims & grievances on behalf of company on timely basis
• Sales Team Handling - handling & deployment of 4 TSOs, merchandising team & promoters (Team size 15)

• In Modern Trade and HORECA in East Zone
• Handling of Modern Trade Accounts (Retail Chains, Departmental Stores, Food Marts etc.)
• Established daily interactions with nationally tied up MT accounts
• Handled at least 15 KEY Accounts (On Premises /Institution / HORECA – Movie Halls, Amusement Parks, Restaurants, Eateries, Food Courts, Call Centers, Airlines)
• Building rapport and relations with accounts
• Influencing purchase orders and making payment follow ups
• Ensuring availability of stock and services to dealers & distributors
• Addressing their claims and grievances on behalf of company
• Handling of MT distributor
• Addressing distributor claims and grievances
• Appointment of new distributors.