Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic
SHRADDHA SUKRE

SHRADDHA SUKRE

Mumbai

Summary

Home Loan Sales Manager with proven expertise in mortgage lending, team leadership, and sales strategy execution. Ensures high conversion rates, strong customer relationships, and sustained portfolio growth in competitive banking environments.

Overview

9
9
years of professional experience
2019
2019
years of post-secondary education

Work History

BEU Sales Manager

HDFC Bank Ltd
Mumbai
11.2023 - Current

1. Business Sourcing & Lead Generation

  • Drive login/loan applications for home loans via the DSA/channel network, open-market leads, walk-ins, referrals etc.
  • Monitor lead generation efforts, ensure quality of leads, follow up on “opportunity” leads & convert them into loan submissions.
  • In some cases, personally meet high-net-worth or prospective customers to close important or large-value loans.

2. Channel / DSA Partner Management

  • Build and expand DSA network / channel partners / connectors in assigned geography. Recruit new DSAs, empanel them, validate their credentials.
  • Maintain and manage relationships with existing DSAs / channel partners — motivate them, provide feedback/training on lead sourcing, application submission, compliance, quality of leads.

3. End-to-End Loan Processing Oversight (from login → disbursement)

  • Oversee the entire loan application pipeline: ensure submitted applications (login) move through credit, documentation, sanctioning to final disbursement — with minimal delays or rejections.
  • Liaise/co-ordinate with internal teams (credit, operations, backend, compliance) to resolve issues, follow up on pending documentation, and ensure timely loan processing.
  • Ensure compliance with regulatory and internal policies, correct documentation, KYC norms, proper customer profiling, accurate data capture in bank/CRM systems.

4. Cross-selling / Additional Sales

  • For some positions (especially in agencies/with ties to insurance or other banking products), cross-sell other financial products — e.g. insurance (life/non-life), fixed deposits, or investment/insurance products to home-loan customers.
  • Build deeper relationships with customers — attempt to manage customer’s overall account (loans, insurance, investments) not just home-loan — to maximize value per customer.

Sales Manager

Kotak Mahindra Bank Ltd
Mumbai
08.2022 - 11.2023

1. Business development & lead generation:

  • Source new customers via direct sales, market visits, channel partners, referrals.
  • Reach out to builders, real-estate agents, DSAs (Direct Selling Agents), brokers, etc.

2. Client relationship management:

  • Understand customers’ needs, advise on suitable home-loan products.
  • Handle customer queries, provide service through loan application to disbursement, and sometimes beyond (e.g. cross-sell).

3. Loan processing coordination:

  • Work with internal teams — credit, underwriting, operations, legal/technical (if required) — to ensure proper documentation, compliance, loan approval, and disbursal.
  • Ensure adherence to regulatory and internal lending guidelines.

4. Cross-sell / additional revenue products

  • In some postings, besides home loans, there may also be targets for cross-sell of banking products like savings/current accounts (CASA), insurance, or other third-party products.

5. Customer service

  • Ensure smooth customer experience — timely processing, good communication, high satisfaction.

Deputy Sales Manager

Axis Bank Ltd
Mumbai
09.2021 - 03.2022

1. Team Leadership & Sales Management

  • Oversee and lead a team (sales executives, DSAs, channel partners) involved in sourcing and processing home loans.
  • Set targets, monitor performance, mentor and guide team to meet home-loan disbursement & sales goals.
  • Manage channel partnerships (builders, brokers, DSAs — Direct Selling Agents / distributors) for lead generation and loan sourcing.
  • Business Development & Market / Channel Strategy
  • Identify and tap into new business opportunities: e.g. potential home-loan customers, builder / developer tie-ups, real estate brokers, referral networks.
  • Expand reach: launch and promote loan products (home loans, mortgages) in target geographies.
  • Cross-sell other banking / financial products where relevant (though primary focus on home loans).

2. End-to-End Loan Processing Coordination

  • Coordinate with internal functions — credit, operations, documentation, legal, disbursement teams — to ensure smooth processing of home-loan applications from lead to disbursement.
  • Ensure quality of applications, do basic checks (eligibility, documentation), and ensure compliance with bank policies to mitigate riak

3. Customer Relationship & Service Management

  • Manage relationships with prospective and current customers: guide them, assist with queries, ensure good customer experience throughout the home-loan journey.
  • Resolve escalations, and ensure customer satisfaction — which helps generate repeat referrals or loyal customer base.

4. Operational Oversight, Compliance & Risk Management

  • Ensure banking norms, documentation standards, internal controls, compliance with regulations are followed.
  • Review performance of team / channel partners to avoid risky or fraudulent loan applications.
  • Monitor portfolio quality (performing vs non-performing), ensure timely processing, contribute to bank’s risk management and quality standards.

Business Advisor

Franchise India Brands LTD.
Mumbai
12.2018 - 02.2020
  • Lead generation & client acquisition — Identifying potential clients: these could be business-owners looking to sell, entrepreneurs looking for franchise opportunities or investors looking to buy/partner.
  • Presenting business/franchise opportunities — Explaining FIBL’s portfolio of businesses, available franchises or enterprises for sale to prospective buyers or investors; helping match clients to suitable franchises or business models.
  • Managing the deal lifecycle (end-to-end process) — From initial interest / lead → through meetings/presentations → to MoU (memorandum of understanding) / agreement signing, deal closure, handover. This includes facilitating negotiations, communications, due diligence, and legal/documentation.

Relationship Coordinator

Axis Securities Ltd
Navi Mumbai
12.2016 - 11.2018

1. Customer Interaction & Relationship Management

  • Act as the primary point of contact for customers during the loan journey—from inquiry to disbursement.
  • Understand customer requirements and provide product information, eligibility checks, and documentation guidance.
  • Provide timely updates to customers on application status, approvals, queries, and disbursements.

2. Sales Support & Lead Management

  • Coordinate with Relationship Managers/Executives to manage incoming leads and ensure timely follow-up.
  • Track lead conversion, maintain lead funnels, and ensure high-quality sourcing.
  • Support sourcing from builders, DSA's, real estate agents, and bank branches.

3. Documentation & File Processing

  • Assist customers in completing loan application forms and collecting required KYC, income, and property documents.
  • Liaise with credit, legal, technical, and operations teams to ensure smooth processing.
  • Ensure compliance with bank policies, audit guidelines, and regulatory norms.

4. Coordination with Internal Teams

  • Work closely with credit underwriting teams to resolve file queries.
  • Coordinate with operations for login, sanction, and disbursement.
  • Support post-sanction activities such as documentation execution, ECS/NACH registration, and agreement handling.

Education

MBA - Finance

Annamalai University
Chennai
09.2016 - 09.2018

Bachelor of Science - Biotechnology

Mumbai University
Mumbai
06.2012 - 06.2016

Jawahar Navodaya Vidyalaya
Mumbai

Skills

  • Retail Lending Product Knowledge
  • Sales & Business Development
  • Customer Relationship Management
  • Credit & Financial Analysis
  • Market & Competitor Awareness
  • Documentation & Compliances
  • Channel Management
  • Team Management
  • Communication & Presentation Skills

Languages

Marathi
First Language
English
Intermediate (B1)
B1
Hindi
Upper Intermediate (B2)
B2

Accomplishments

  • Star Club Qualifier - Axis Securities LTD
  • Pat on Back Award by Mr. Arun Thukral (MD & CEO of Axis Securities LTD).
  • Kotak Life Insurance Highest Premium closure Recognition
  • HDFC Ergo BH Inner Circle Qualification

Timeline

BEU Sales Manager

HDFC Bank Ltd
11.2023 - Current

Sales Manager

Kotak Mahindra Bank Ltd
08.2022 - 11.2023

Deputy Sales Manager

Axis Bank Ltd
09.2021 - 03.2022

Business Advisor

Franchise India Brands LTD.
12.2018 - 02.2020

Relationship Coordinator

Axis Securities Ltd
12.2016 - 11.2018

MBA - Finance

Annamalai University
09.2016 - 09.2018

Bachelor of Science - Biotechnology

Mumbai University
06.2012 - 06.2016

Jawahar Navodaya Vidyalaya
SHRADDHA SUKRE