Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Shravani Chowdhari

New Delhi,New Delhi

Summary

Dynamic marketing professional with over five years of expertise in B2B and B2C sectors, specializing in digital strategy and performance marketing. Successfully designed and executed integrated campaigns across various digital channels, optimized marketing processes, and leveraged analytics tools to drive substantial business growth. Enhanced brand visibility and generated leads in technology-driven industries through innovative, data-driven decision-making. Recognized for strong collaboration skills, adaptability to evolving market needs, and a commitment to delivering impactful marketing solutions.

Overview

7
7
years of professional experience

Work History

Senior Marketing Associate

CapItAll.io
05.2025 - Current
  • Drive GTM strategy, market research, and competitor analysis to position products and support data-driven business decisions.
  • Conceptualized and executed multichannel marketing campaigns, independently managing planning to reporting, with outcomes measured against ROI and KPIs.
  • Built and executed LinkedIn content strategy for product pages, while leading SEO keyword research and optimization to improve ranking and visibility.
  • Applied consumer behavior insights to deliver impactful campaigns, reporting measurable performance improvements that strengthened lead generation and brand growth.
  • Optimized website performance for better user experience and improved search engine rankings.
  • Analyzed customer data to identify trends and make informed marketing decisions, leading to higher ROI.
  • Developed comprehensive competitor analysis reports to inform strategic planning efforts.
  • Implemented effective SEO strategies, driving organic traffic growth across all online channels.

Digital Marketing Manager

Blingbird Travel House
12.2024 - 05.2025
  • Spearheaded a strategic content and engagement initiative that led to a 15% growth in Instagram followers within the first month.
  • Successfully led initiatives to enhance brand visibility and deepen audience interaction, showcasing strategic leadership in building impactful digital presence.
  • Authored LinkedIn articles every month to establish thought leadership and boost professional reach.
  • Designed and sent newsletters every month via Wix, enhancing customer engagement and retention.
  • Boosted customer retention by 15% by leveraging platforms for timely follow-ups and sustained engagement.
  • Converted hot leads into actual sales inquiries, increasing lead conversion by 20% through personalized engagement strategies.
  • Led and executed a successful Meta Ads campaign, achieving a 7.44% CTR—demonstrating strategic audience targeting and high engagement.

Social Media

Brand Consultant
07.2023 - 12.2024
  • Formulated and executed daily social media strategies for an Educational Institute across various platforms
  • Utilized data management and analytics to drive campaign performance and provide insights
  • Conducted market research, developed content strategies, and planned social media campaigns
  • Managed various marketing automation campaigns, ensuring seamless execution and high engagement rates
  • Implemented lead generation initiatives through Google and Meta advertisements
  • Increased social media engagement with compelling content and consistent messaging.

PR

Uncut PR
12.2022 - 06.2023
  • Company Overview: A PR agency focused on brand communication
  • Increased media coverage by 30% by crafting press releases and curating content for 10 key accounts
  • Conducted market research for competitor analysis
  • Collaborated with journalists to pitch and secure media coverage for brand stories and campaigns
  • Proven ability to build and maintain strong media relations

Digital Marketer and Social Media Coordinator (Intern)

Jubilee Hall Trust, London
09.2022 - 11.2022
  • Company Overview: A community-focused gym in London
  • Achieved a 20% increase in foot traffic and engagement through the implementation of data-informed marketing strategies
  • Developed marketing plans based on a combination of qualitative and quantitative research
  • Strengthened brand positioning by employing creative marketing techniques and overseeing high-profile events
  • Crafted compelling, multi-faceted content across various channels using design tools such as Canva and Adobe
  • Monitored and interacted with the gym's social media audience utilising Hootsuite, delivering comprehensive analytical reports and presentations

PR Consultant

Freelance
11.2018 - 02.2020
  • Monitored public relations and media strategies aligned with client objectives, managing crisis and protecting brand integrity
  • Tailored content and key messages to meet the PR objectives, encompassing various campaigns and promotional activities including industry events
  • Cultivated relationships with industry thought leaders and prominent media outlets to enhance brand recognition
  • Orchestrated influencer engagement initiatives in collaboration with international media and analysts

Senior PR Account Executive

H2O Communications
05.2018 - 11.2018
  • Company Overview: A communications agency delivering PR solutions
  • Led stakeholder management, media relations events, and exhibitions
  • Streamlined end-to-end marketing operations, guaranteeing seamless coordination and successful outcomes
  • Identifying and leveraging relevant media platforms to enhance stakeholder communication and engagement
  • Liaised with media and external stakeholders, delivering timely coverage reports

Education

Post Graduate Certificate Program - Digital Transformation Strategy & Leadership

Indian Institute of Management
Visakhapatnam
07-2025

MSc - Marketing

Loughborough University
Loughborough, UK
02.2022

MA - Journalism and Mass Communication

Amity University
Noida
05.2016

Skills

  • Canva
  • Email Marketing
  • Google Ads
  • Google Analytics
  • Figma
  • Hootsuite
  • HubSpot
  • Mailchimp
  • Marketo
  • Microsoft Dynamics
  • Microsoft Office
  • SEO
  • SharePoint
  • Wix
  • LinkedIn marketing
  • R program
  • Knime
  • Python
  • GitHub
  • Influencer marketing
  • Campaign management
  • Google analytics
  • Marketing automation
  • Social media engagement
  • Strategic planning
  • Product marketing
  • Copywriting
  • Communications management
  • Analytics and SEO
  • Media relations
  • Client collaboration
  • New market research
  • Multichannel marketing
  • Strategic decision-making

Accomplishments

  • Instagram Growth Initiative: Achieved 15% growth in Instagram followers in one month at Blingbird Travel House.
  • Lead Conversion Enhancement: Increased lead conversion by 20% using personalized engagement strategies at Blingbird Travel House.
  • Successful Meta Ads Campaign: Executed Meta Ads campaign with 7.44% CTR, demonstrating high audience engagement.
  • Enhanced Gym Engagement: Boosted foot traffic by 20% at Jubilee Hall Trust through data-driven marketing strategies.

Timeline

Senior Marketing Associate

CapItAll.io
05.2025 - Current

Digital Marketing Manager

Blingbird Travel House
12.2024 - 05.2025

Social Media

Brand Consultant
07.2023 - 12.2024

PR

Uncut PR
12.2022 - 06.2023

Digital Marketer and Social Media Coordinator (Intern)

Jubilee Hall Trust, London
09.2022 - 11.2022

PR Consultant

Freelance
11.2018 - 02.2020

Senior PR Account Executive

H2O Communications
05.2018 - 11.2018

Post Graduate Certificate Program - Digital Transformation Strategy & Leadership

Indian Institute of Management

MSc - Marketing

Loughborough University

MA - Journalism and Mass Communication

Amity University

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