ARNAB PRATIM BARMAN

Results-driven Product Marketing professional with expertise in product launches, brand communication, campaign execution, and customer lifecycle marketing. Experienced in creating compelling marketing campaigns, designing digital customer journeys, managing omnichannel communications, and developing AI-powered automation solutions to enhance marketing efficiency. Combines creative thinking with data-driven decision-making to deliver impactful customer experiences, optimize go-to-market initiatives, and drive business growth. MBA in Business Analytics with a proven ability to collaborate across product, design, technology, and business teams to execute high-impact marketing initiatives.

1. Managed end-to-end marketing execution for 3 new product launches, coordinating cross-functional stakeholders to ensure timely go-to-market delivery.
2. Designed end-to-end product user journeys in Figma for 2 products, improving customer experience and aligning marketing touchpoints.
3. Conceptualized and developed 16+ teaser and 16+ product reveal creatives to support integrated product launch campaigns across digital channels.
4. Created 20+ marketing assets, including digital advertisements, sales enablement materials, brochures, policy documents, and customer communication collateral for multiple product campaigns.
5. Revamped 50+ existing marketing creatives to ensure compliance with brand and regulatory guidelines while maintaining campaign effectiveness.
6. Drafted, configured, and optimized 300+ omnichannel customer communications across Email, SMS, and WhatsApp, supporting customer engagement and lifecycle marketing initiatives.
7. Built 5+ AI-powered workflow automation bots that streamlined marketing operations, reduced turnaround time (TAT), and improved team productivity.

8. Delivered 52 call reduction projects by implementing digital self-service solutions such as WhatsApp-based Endorsement Requests, online Motor Claim Registration, Live Ticket Status on the app, and multiple process improvement initiatives.

9. Successfully delivered 45 APT reduction projects, including the Knowledge Management System (KMS) Chatbot, Process One-Pagers, Process Audio-Video Guides, and several other process improvement initiatives.

10. Successfully delivered 8 call routing projects, including IVR-based Motor Claim Routing using Play Status and Sub-Status, Live Batch Prediction for Pre-Inspection, Live Batch Prediction for Claim Registration, and several other call routing and automation initiatives.

11. Led the implementation of 7 system enhancement initiatives, including Motor Grievance Redressal via the website, Automatic Customer Callback for Drop-Off Cases, and multiple other enhancements to improve system efficiency and customer experience.

12. Implemented 3 customer experience initiatives to improve NPS, including Predictive Dialing for Health and Motor callbacks and NPS transfer for disconnected customer calls, enhancing post-call engagement and feedback collection.

• English, 5
• Hindi, 5
• Assamese, 5