SHREEKAR DEVALE
Bengaluru
Summary
With nearly 3 years of professional experience as a Digital/Web Analyst, I specialize in designing, implementing, and optimizing digital analytic solutions to drive data-informed decisions. My expertise lies at the intersection of data engineering, analytics, and marketing technology, enabling businesses to unlock actionable insights from their digital ecosystem.
Overview
3
3
years of professional experience
1
1
Certification
Work History
I&F Decision Sci Practitioner - Analytics and Insights
Accenture
Bangalore
04.2022 - Current
- Company Overview: Client: Jaguar Land Rover
- Configure and deploy tags, triggers, and variables using GTM to capture specific events for optimum data collection
- Collaborate with developers to define and implement a robust data layer to ensure accurate and consistent data capture
- Ensure proper data layer setup to support custom tracking requirements for events, eCommerce, and dynamic interactions
- Convert requirements into a Solution Design Reference(SDR) document
- Work closely with developers, analysts, and marketers to align tracking setups with business goals and analytics requirements
- Regularly audit GTM containers to identify inefficiencies and remove redundant tags to improve website performance
- Perform thorough QA and debugging of tags using tools like GTM Preview Mode, Chrome Developer Tools, and browser plugins (e.g., Omnibug)
- Analyze user behavior, website traffic patterns, conversion rates, and campaign performance metrics within the Google Analytics tool
- Client: Jaguar Land Rover
- Technology: Web Analytics, Digital Analytics, Google Analytics, Google Tag Manager, BigQuery, Power BI
- Awards: Awarded 'Core Value Champion Award'
Education
Bachelor of Engineering - Computer Science
Visvesvaraya Technological University (VTU)
Skills
- Data Analytics
- Data Visualization
- Web Analytics
- SQL
- BigQuery
- Power BI
- Google Analytics
- JavaScript
- Google Tag Manager
Certification
- Google Analytics Certificate
- Google Tag Manager Certificate
- Power BI
Description
As a Digital/Web Analytics Engineer, I specialize in designing, implementing, and optimizing digital analytic solutions to drive data-informed decisions. My expertise lies at the intersection of data engineering, analytics, and marketing technology, enabling businesses to unlock actionable insights from their digital ecosystem.
Data Collection & Tagging: Deploy and manage analytics tags using Google Tag Manager (GTM) to ensure accurate data tracking across digital properties.
Web Analytics: Analyze user behavior and performance analysis using Google Analytics (GA4) tool.
Data Analysis: Hands-on experience with SQL/BigQuery to process and transform large datasets into actionable insights.
Dashboard & Reporting: Creating basic data visualizations using Power BI to communicate insights effectively.
Ready to learn new tools and technologies w.r.t Analytical domain.
Internship
Data Analysis | Ampwork Pvt. Ltd | Jan 2018 - Mar 2018
- The internship focused on providing us with the basics of Analytics and how it impacts the different aspects of a business and we were introduced to tools and technologies like Excel and SQL
- Technology: Data AnalysisAmpwork Pvt. Ltd, 03 Months (2018), Data Analysis, The internship focused on providing us with the basics of Analytics and how it impacts the different aspects of a business and we were introduced to tools and technologies like Excel and SQL.
Language fluency
- English
- Kannada
- Hindi
Preferred location
Bengaluru, Karnataka
Hobbies and Interests
- Music
- Travelling
- Volunteer work
- Organized events like ADVITIYA and KHUSHI 2K18 during college fest.
- Volunteered in Marathon event - 'RUN FOR WATER'
Timeline
I&F Decision Sci Practitioner - Analytics and Insights
Accenture
04.2022 - Current
Bachelor of Engineering - Computer Science
Visvesvaraya Technological University (VTU)
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