SHREY KUMAR

Launched two of India's leading brands in camel milk and goat milk products. Bootstrapped the company to a turnover exceeding $1.5 million with a net profit margin of over 8%. Managed end-to-end operations, including e-commerce, B2C and B2B digital sales and marketing, logistics as well as HR.

E-commerce and Operations

• Listed, scaled, and maintained sales of 100 SKUs of 2 Brands on 30 e-commerce websites across the globe, including brand-owned websites
• Found, onboarded, and maintained relations with vendors and contract manufacturers
• Set up and managed operations for domestic and international e-commerce channels including SKU wise logistics and pricing
• Devised a strategic and standardized plan to launch new products in the market
• Led e-commerce sales from zero to USD 1 Mn per annum within 2 years of launch, without any external funding
• Led ecommerce accounts to reach amazon’s platinum level seller in STEP program and gold level seller in flipkart
• Implemented ERP software for the company to manage order processing from all the platforms and company level inventory, reduced man hours and improved efficiency of the company
• Featured in Amazon India’s campaign - https://www.linkedin.com/feed/update/urn:li:activity:6842127139752443905/
• Setting up a milk powder manufacturing plant to reduce cost and produce consistent quality product
• Set up operations for exports of dairy products from India, in both B2B and B2C channels
• Set up D2C channels for frozen milk in NCR and Bangalore regions

Sales, Marketing, and PR

• Led performance marketing for the company across google, facebook, and 3P e-commerce websites worth USD 100000 per annum, with an ROI of more than 3.5 for ads and more than 8 for the overall sales
• Appeared on shark tank India season 2, aired on 1st March 2023 - got funding offer from the Cofounder of CarDekho.com - Amit Jain
• Set up tools like unicommerce, easyecom, and squared leads to run e-commerce and marketing operations smoothly
• SEO: Brought brand’s main keywords on the first page including camel milk and goat milk (India and working on outside India as well)
• Covered in all the top media publications including YourStory, Inc42, Times of India, Business Standard, CNBC’s StartupNation - https://www.linkedin.com/feed/update/urn:li:activity:6628258612177358848/

Leadership level

• Built a team of more than 50 people in the company during its peak, had more than 10 direct reportees for more than 3 years
• Registered our company under Startup India and even got tax exemption under 80 IAC (a very rare exemption)
• Awards: Invited by GOI to showcase Aadvik in G20 summit in Delhi, Bootstrapped company of the year, farmers association award
• Gave multiple guest lectures and leadership talks in organizations such as JK Lakshmi cement, IIM Ranchi, Delhi School of Management
• Food Safety's labeling and quality guidelines especially for dairy products- most stringent
• Mentored multiple ideation and bootstrapped stage startups - mylo, narbada ayurveda, eco-cushion paper

• Conceptualizing the long term operational strategy including coal mine bidding, plant cost efficiency, and projects commissioning
• Coordinating with different departments for execution of the projects

• Led a team of 5 engineers and 40+ workers to ensure smooth operation of the workshop

Vendor and Process Management

• Supervised vendor management including bidding process for $20 million projects in World's largest integrated power plant

Operations optimization: In-house Consultant

• Introduced a new technology of GRP pipes as standard pipes for all major projects of the company