Shreya Pandey

Pune

Summary

Accomplished Sr. Digital Marketing Specialist with a proven track record at Bentley Systems, excelling in email marketing campaigns and event execution. Demonstrated expertise in marketing automation tools and exceptional collaboration skills led to significant increases in customer engagement and lead generation. Skilled at project management and adept at driving results through strategic marketing initiatives.

Overview

years of professional experience

Work History

Sr. Digital Marketing Specialist

Bentley Systems

07.2019 - Current

Implementing effective email marketing campaigns for higher open and click-through rates resulting in increased customer engagement
Managing and organizing B2B global events, webinars to generate leads, educate potential customers about company offerings, and establish thought leadership within the industry.
Partnering with Product marketers to ensure event performance and ROI, providing support on the pre and post email deployment, event communications and event performance analysis
Building, testing and distributing digital marketing assets including emails, newsletters, landing pages and forms
Building segmentation models in Marketo for the email roll out to target right audience with right content
Coordinating with globally based internal stakeholders to confirm on the project details and assets
Establishing and maintaining data quality through quarterly reporting
Developing training materials explaining the complex processes for the key stakeholders

Associate Academic Program Manager

Bentley Systems

07.2018 - 06.2019

Collaborated with Institutes across India to promote software solutions through webinars
Administering, promoting and moderating global virtual events
Handling the service requests of Users and solving issues
Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Education

MBA - Marketing

NMIMS, Mumbai

03.2023

BBA - Marketing

MITSOM, Pune

06.2018

Skills

Email marketing campaigns
Marketing Automation Tools
Event execution
Event Promotion
Webinar Hosting
Customer Segmentation

Team Leadership
Collaboration and communication
Event Technology
Project Management and Execution
Digital marketing expert
Excellent Communication

Timeline

Sr. Digital Marketing Specialist - Bentley Systems

07.2019 - Current

Associate Academic Program Manager - Bentley Systems

07.2018 - 06.2019

NMIMS - MBA, Marketing

MITSOM - BBA, Marketing