Shreya Shivam
Mumbai
Summary
Dynamic Sr. Account Manager at Social Tweebs Global, adept in campaign management and proven team leader with a strong focus on achieving goals and enhancing brand visibility.
Overview
9
9
years of professional experience
Work History
Sr. Account Manager
Social Tweebs Global Private Limited
Mumbai
05.2023 - Current
- Led a 7-member team, successfully executing 50+ campaigns and improving efficiency by 35%.
- Managed a 7 Cr portfolio with full P&L ownership, driving a 20% revenue increase through strategic influencer campaigns.
- Directed 20+ product launches, generating 10M+ impressions and a 30% lift in brand mentions through influencer events and digital amplification.
- Optimized a 5 Lakhs influencer budget, achieving a 5x ROAS and exceeding sales targets by 25%.
- Spearheaded launches for products like Sourdough Pizza and Domino's Chicken Burst, and new McDonald's outlets, resulting in a 20% increase in store footfall.
- Executed PR and gifting campaigns with regional celebrities, generating 10M+ impressions and a 50% lift in brand awareness.
Marketing Executive
Shycocan Corporation
Bengaluru
08.2022 - 03.2023
- Managed social media channels to enhance brand visibility and engagement.
- Assisted in organizing promotional events to showcase product capabilities.
- Planned integrated campaigns to boost visibility and traffic for health-tech product line.
- Revised marketing communication to improve brand equity.
- Built vendor and agency partnerships for smooth campaign execution.
Brand Planner
R K SWAMY BBDO
10.2018 - 03.2021
- Formulated marketing plans that showed 200% increase in revenue growth of the brand.
Market Research Analyst
Newton Consulting Private Limited
01.2017 - 09.2018
- Conducted, analysed and presented market research analysis for strategic decision-making
Education
Post Graduate Diploma in Advertising & PR - Advertising
The Delhi School of Communication
04-2017
B.Com - Financial Accounting
University of Calcutta
Kolkata06-2014
Skills
- Campaign management
- Strategic planning
- Team leadership
- Goals and performance
- Budgeting master
- Business strategies
Timeline
Sr. Account Manager
Social Tweebs Global Private Limited
05.2023 - Current
Marketing Executive
Shycocan Corporation
08.2022 - 03.2023
Brand Planner
R K SWAMY BBDO
10.2018 - 03.2021
Market Research Analyst
Newton Consulting Private Limited
01.2017 - 09.2018
Post Graduate Diploma in Advertising & PR - Advertising
The Delhi School of Communication
B.Com - Financial Accounting
University of Calcutta