Shreya Madhurima Chowdhary
New Delhi
Summary
Dynamic marketing strategist with over 2 years of experience in sales, advertising and account management. Proficient in crafting dynamic go-to-market strategies and leveraging data-driven insights to enhance brand performance and fuel growth. Passionate about marketing and committed to driving impactful results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
ACCOUNT MANAGER
UPRIVER E-COMMERCE PVT LTD
04.2023 - Current
- Crafted and executed marketing plans for 15+ brands across global marketplaces, driving up to 100% Month-on-Month sales growth by leveraging data-driven insights
- Analyzed & optimized 1000+ Ad campaigns with a focus on setting clear goals and refining targeting strategies
- Consistently achieved a 20-50% improvement in ROI through strategic optimizations
- Spearheaded API tool implementation, resulting in a 20% increase in employee efficiency and workflow optimization
- Acted as the primary client-facing representative, dedicated to fostering strong client relationships
- Maintained a steady 80% retention rate
- Mentored and managed a team of 2 associates, fostering professional development and alignment with organizational goals
- Implemented A/B testing across product listing attributes, resulting in a 10% increase in both CTR and conversion rates
- 2-Time employee of the month.
BUSINESS OWNER
E-COMMERCE
10.2021 - 09.2022
- Launched and operated an e-commerce venture from inception, achieving over 3 Lakh in revenue and selling 500+ units within a 12-month timeframe
- Self-driven initiative to delve into the intricacies of e-commerce, acquiring hands-on knowledge and expertise in the field.
RESEARCH & PUBLIC RELATIONS INTERN
SAPIO ANALYTICS
09.2021 - 11.2021
- Led PR Intern team and facilitated successful partnerships with 10+ organizations for TIFAC's hyperlocal job-matching platform, Shramik Shakti Manch (Saksham).
Education
B.COM (HONS) -
Sri Guru Gobind Singh College of Commerce, DELHI UNIVERSITY
New Delhi2022
High School Diploma -
ARMY PUBLIC SCHOOL
Shankar Vihar, New Delhi06.2019
Skills
- E-Commerce Strategy
- Product Marketing
- Brand Building
- Campaign Optimization
- Data Analysis & Reporting
- Market Research & Analysis
- Client Relationship Management
Volunteer Experience
Collaborated with a diverse team of volunteers from across India to provide essential resources during the COVID-19 pandemic. The collective efforts of our team were acknowledged in a feature by Forbes India.
Hobbies and Interests
- Sports Enthusiast
- Entrepreneurship
- Reading
- Creative Designing
Certification
DIGITAL MARKETING CERTIFICATION | SEP,19 - NOV,19
MSME - Ministry of Micro, Small & Medium Enterprises
Timeline
ACCOUNT MANAGER
UPRIVER E-COMMERCE PVT LTD
04.2023 - Current
BUSINESS OWNER
E-COMMERCE
10.2021 - 09.2022
RESEARCH & PUBLIC RELATIONS INTERN
SAPIO ANALYTICS
09.2021 - 11.2021
B.COM (HONS) -
Sri Guru Gobind Singh College of Commerce, DELHI UNIVERSITY
High School Diploma -
ARMY PUBLIC SCHOOL
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