Shriansh Verma
Bengaluru
Summary
Results-oriented MBA graduate with expertise in retail vendor management and e-commerce operations. Developed and executed brand-building GTM strategies that enhance revenue and market share. Managed key accounts, negotiated vendor agreements, and utilized data-driven insights to optimize performance. Delivered innovative category management and fostered cross-functional collaboration for sustainable business outcomes.
Overview
6
6
years of professional experience
Work History
Vendor Manager TV Category
Dawntech Electronics Private Limited (Amazon Seller)
Bengaluru
07.2024 - Current
- Led a 700cr business annually, contributing 25% to the TV category.
- Managed brand strategy for Samsung, TCL, Xiaomi, Philips, and VW across various market tiers.
- Successfully closing AVN'26 and with bottom line improvement via strategic data driven approach by +1% YoY across TCL, Philips and VW.
- Delivered improved bottom line with 0.5%-1.5% against the AOP.
- Strengthened retailer–brand collaboration by implementing rolling forecast planning in synchronization with production schedules, improving in-stock availability from 45% to +85%.
- Managed selection charter for the category TV category. Identifying whitespace in selection vs competition platform.
- Planned investment basis per unit profitability x selection to drive a winning strategy for improving GMS and relative scale vs competition platform.
- Created and simplified CCOGS process for Tier 3 brand with multiple NLC changes thus leading to improvement in vendor margin from 6.25% to 7.7%.
- Acted as a pricing specialist for the TV category. Implemented pricing flow logic in the pricing tool without errors during key sales events.
Key Account Manager-E Commerce
Unicharm India Private Limited
Bengaluru
03.2021 - 06.2024
- Spearheaded management of key e-commerce accounts including Amazon, Flipkart, Big Basket, FirstCry, and JioMart B2B, driving consistent business growth and expanding market share.
- Delivered sustained monthly e-commerce revenue contribution of ₹25–40 Cr, driving significant business growth and strengthening platform presence
- Led end-to-end event management encompassing scheme design, merchandising, and fulfillment, delivering ₹13 Cr in peak sale revenue—double last year’s performance for one of the key accounts.
- Designed and executed GTM strategies for three major brand refresh initiatives, contributing 45% of overall revenue across multiple e-commerce platforms.
- Optimized supply chain operations through collaboration operations and production teams, achieving a 91% fill rate and ensuring seamless customer experience.
- Streamlined revenue collection and financial reconciliation processes, safeguarding business continuity across diverse platforms.
- Partnered with category managers to develop robust monthly demand forecasts, aligning inventory planning with market trends and consumer demand
- Collaborated with category managers and marketing partners to design and implement brand growth strategies, leveraging selection expansion, competitive pricing, and targeted advertising campaigns to drive market share gains across e-commerce platforms.
Key Account Manager B2B (M&D vertical)
Bharti Airtel
Bengaluru
09.2020 - 03.2021
- Ranked 3rd among 20 Key Account Managers in Karnataka for successfully implementing and onboarding customers onto Cloud Telephony System, enhancing customer experience and adoption.
- Drove revenue enhancement through strategic account management, deeper account penetration, and increased product adoption.
- Identified and pursued growth opportunities within existing accounts and prospected new customers to effectively expand business reach.
- Cultivated key client relationships, driving satisfaction, retention, and loyalty.
- Partnered with cross-functional teams to deliver tailored solutions and address client requirements effectively.
Education
MBA - Sales & Marketing
Symbiosis Institute of Business Management
Bangalore04-2020
Bachelor of Engineering - Mechanical Engineering
Birla Institute of Technlogy
Mesra, Ranchi04-2018
Skills
- Vendor management/negotiation
- Category management
- Retail management
- P&L management
- Margin optimization
- Forecasting
- Strategic planning
- Product positioning
Internship
Unicharm India Private Limited (Arp-June'19)
Customer decision tree for diaper category
• Created & conducted market survey to understand customer decision making process
• Created customized promotional plans by segmenting customers basis buying habits
• Worked on GTM strategies for converting new customers & retaining existing customers
Market research to improve brand visibility for NB category
• Created & conducted market survey for brand perception, awareness & visibility
• Recommended store strategy along with SKU & product level changes to increase product visibility
Timeline
Vendor Manager TV Category
Dawntech Electronics Private Limited (Amazon Seller)
07.2024 - Current
Key Account Manager-E Commerce
Unicharm India Private Limited
03.2021 - 06.2024
Key Account Manager B2B (M&D vertical)
Bharti Airtel
09.2020 - 03.2021
MBA - Sales & Marketing
Symbiosis Institute of Business Management
Bachelor of Engineering - Mechanical Engineering
Birla Institute of Technlogy