Shrikant Mirashi

• Manage day-to-day media execution activities to ensure optimization and performance of on-going media campaigns.
• Monitor the campaign ticketing queue and prioritize tickets for daily Floodlight / Third Party Tags implementation.
• Analyze campaign performance and audience profiles to find sweet spots and wastages.
• Oversee campaign schedules, budgets, and resources to ensure timely completion and cost-efficiency.
• Conduct a light-QA of the campaign to ensure that all details are set up per the ticket request by creating test users and pages for client or internal team validation.
• Ensured seamless Campaign Set Up & Optimization.
• Executed digital campaigns across diverse channels: programmatic, display, Video.
• Regularly communicate campaign updates, progress, and results to key stakeholders.
• Ensured compliance with industry standards and regulations.
• Stayed updated with emerging trends and applied best practices for improved campaign performance.
• Work closely with Brand Managers on the client side to address their queries and provide strategic analysis of campaigns on a regular basis.
• Arrange, Monitor and share updates on Client Meeting to internal stakeholders. Note down insights and corrective measures through data crunching and research.
• Reviewed Creative assignments as per Media Plans.

Tools Knowledge

1. DV 360 2. Innovid 3. DCM 4. Prisma 5. Google Smartsheet

Achievement

1. Received Best Employee of COE Mumbai in Qtr 4 22-23.

Notice Period - Immediate Joining

• Experience in prominent TV channels: Star India and FOX International.
• Prepared daily transmission schedules with accurate promo and commercial placement.
• Collaborated with Creative Services for promo elements, ensuring guideline compliance.
• Managed media IDs, cross-checked TX logs, and reconciled commercial schedules.
• Accurately entered and validated revenue orders, maintaining data integrity.
• Coordinated with stakeholders for RO details, tape management, and billing reconciliation.

• Coordinate trailer content from Film Producers/distributors/Media Networks pre-release, forward for processing.
• Book/authorize RO for Guaranteed Trailer Playout upon approval.
• Maintain daily Consumption status report for Playout & FOC Trailers.
• Handle CMS entries for Guaranteed Trailer Playout Payment and raise IRFs for invoicing.
• Manage trailer payment collection, outstanding dues, and revenue calculations.
• Oversee PAN India Theater Inventory for ADs and Trailers.
• Execute, schedule, and monitor in-cinema advertising/trailers with troubleshooting.
• Analyze revenue, utilization, exceptions, and identify leakage sources.

• Onboarding Workflow Management, Self Service & Dashboards
• Management of Commissions for Sales Staff and channel partners
• Management of Sales Programs and Incentives for Sales Staff and channel partners
• Management of Incentives for Sales Managers
• Basic knowledge of SQL to access the data
• (Select Query and Delete Query)

• Approve content for Rating Rationales & Credit Rating Reports with 99.9% accuracy
• Train team on new functions, enforce SOPs, and enhance process efficiency
• Resolve internal/external queries, maintain stakeholder relationships, and meet SLAs
• Provide updates to Business Heads and Operations Director via dashboard reports
• Coordinate with BD team, report mandates, and support client visits
• Alert Rating teams on pending cases and manage monthly "RATING SCAN" publication
• Contribute to SEBI audit compliance, handle investor queries, and send Credit Rating alerts
• Maintain process trackers and collaborate with Quality Desk for process verification.