Shrilekha Malpani
Product Manager
Pune,MH
Summary
Dedicated and professional individual with a proven track record of meeting company goals through consistent and organized practices. Over 6 years of experience as a Product Manager, working alongside top technology minds to drive innovation and revolutionize information for the IT community. Expertise in identifying knowledge gaps within the IT industry and acquiring subject matter experts to simplify complex tech and tools. Successfully collaborated with cross-functional teams and external stakeholders, demonstrating proficiency in product roadmap development, market research, and data analysis. Driven and strategic, achieving superior market penetration and successful product launches.
Overview
10
10
years of professional experience
Work History
Product Manager
Packt
01.2022 - 12.2022
- Created a product roadmap for outlining the vision, direction, priorities, and progress of the product line.
- Commissioned customer centric products around Cloud, DevOps, Security, Malware, Penetration Testing
- Worked with the Portfolio Manager to improve the revenue of the category by sifting.
- Made marketing strategies for various domains and guided the marketing team in the right direction.
- Trained the Associate Product Managers and Business development executives to strengthen the team.
- Identified key publishing opportunities by thorough market research, data analysis, and critical thinking.
- A/B tested the commissions for creating a reader-centric book.
- Worked continuously with the community to improve the quality of the books.
- Created launch strategy and marketing strategy for various products.
- E2E management of products throughout its lifecycle.
- Worked with cross-teams to ensure smooth transition of the product through different phases.
- Analyses post launch data to continuously improve the quality of the products.
- Trained the Associate Product Managers and Business development executives to strengthen the team.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
Associate Product Manager
Packt
09.2020 - 12.2021
- Conducting market and customer research in their respective topic area
- Engage with developer communities and recruit authors to create books
- Mentoring potential authors in the preparation of proposals and plans
- Negotiate contract terms, royalties, and advance payments
- Day-to-day contact with other members of the team including content editors, marketing, and production
- Design and implement key processes around launch and marketing
- Managing issues concerning authors, content, and schedule
- Own the development and validation of the core proposition and product information
- Monitor and counteract the activities of rival publishers within a given market
- Provide consultancy for topic-related issues on titles in the pipeline
- Participate in DEVCON, TECHCON, and other editorial meetings where required
- Sign off on titles during pre-publication stages
- Monitor the performance of published titles and use this to inform our commissioning process
- Training and mentoring new employees in the team
Senior Acquisition Editor
Packt
10.2018 - 09.2020
- Serves as liaison between the unit and authors and/or publishers; locates peer reviewers and mediates between peer reviewers and authors
- Prepares financial objectives by assisting in preparing the annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions; prepares formal planning and reporting documents as needed
- Assists in establishing and implementing short- and long-range goals, objectives, policies, and operating procedures
- Participate in the development, implementation, and maintenance of policies, objectives, short-and long-range planning; develops and implement projects and programs to assist in the accomplishment of established goals
- Plans develop and implement strategies for generating resources and/or revenues for the organization
- Represents the organization at various community and/or business meetings, committees, and task forces; promotes existing and new programs and/or policies
- Provide leadership to editors in the acquisition of publication materials, recruits authors negotiate contracts, oversees rights and permissions, approves revisions, and sets production schedules and priorities
- Negotiates contracts with authors and publishers for new and distributed books, and reprints
Acquisition Editor
Packt
01.2017 - 10.2018
- Researching and commissioning an extensive portfolio of commercially successful titles within the IT publishing sector
- Building and maintaining relationships with internal and external stakeholders like authors, reviewers, key communities, and Editorial teams
- Finalizing the content of the book with the author
- Guiding the author through the book writing process and helping them to manage their schedule and quality of the chapters
- Managing a large number of titles from the initial commissioning process right through to publication – up to around 90 unpublished titles at any one time
- Actively involved in helping the marketing team to ensure our book is available on every channel
- Writing copy for titles, including cover text and marketing material
- Editing and proofreading chapters, whilst working closely with the author to continually improve the quality of their content
- Drove operational improvements which resulted in savings and improved profit margins
Business Development Executive
G-Cube Solutions
03.2016 - 09.2016
- Responsible for lead generation in B2B complex sales in an e-Learning, or software Industry for Canada Market.
- Effectively meeting assigned performance factors including the number of Email Blasts, Pipeline Management, Service Level Mix and Close Ratio.
- Tracking details of lost opportunities to improve close ratio. Proven new business development hunting' experience with demonstrated consistency.
- Ensuring that prospecting is managed as part of a structured, targeted and measurable process resulting in new prospects are being added to the pipeline on a consistent basis.
- Uses Internet and other resources to better understand clients' industry and business needs.
Pre Sales Analyst
SYSCOM Corporation, Morpho Group
05.2015 - 10.2015
- End-to-end bid and proposal management from initial RFP analysis to final submission, ensuring all client requirements are met.
- Collaborative team leadership: Coordinating efforts between sales, technical, and finance teams to create cohesive and persuasive proposals.
- Content development and editing: Crafting compelling narratives that align with client needs, supported by strong technical and commercial details.
- Pricing strategy and value proposition: Developing competitive pricing models and ensuring that the proposal highlights the company's unique value.
- Proposal compliance: Creating and managing compliance matrices to ensure adherence to all RFP guidelines and legal requirements.
Market Research Analyst
Jade Global
06.2014 - 12.2014
- Responsible for data mining, market research, and lead generation activities
- Generated new leads for quality assurance and consulting with a major focus on US geographical locations
- Determined needs, delivered solutions, and overcame objections through consultative selling skills
- Making 100 calls every day to generate a lead
Using Rainking, hoovers, and Inside View for data research - Generating adequate qualified leads every month through cold calling, email campaigns, and LinkedIn.
Software Test Engineer
e-Zest Solutions
06.2013 - 09.2013
- I worked as a software test engineer on the GoPro smartphone app (Android and iOS).
- Create a test plan and test application.
- Understanding the client's requirements and testing the application properly.
- Review of test cases written for the unit and integration levels.
- Test the application in accordance with the client's specifications and create test cases.
- Using Agile methodologies for software testing
- Working directly with developers to fix software flaws.
- Create test scenarios for error detection.
- Participated in available trainings to improve software knowledge.
- Reviewed requirements, specifications, and technical design documents to provide timely and meaningful feedback.
Education
MBA - Marketing
Sinhgad Business School
Pune, India04-2015
Bachelors In Computer Applications (BCA) -
Brihan Maharashtra College of Commerce
Pune, India04-2013
Skills
- Product Vision
- Performance Monitoring
- Product Life Cycle
- Agile Framework
- Scrum Framework
- Analytical Skills
- Microsoft Excel
- Product Road Mapping
- Product Strategy
- Product Lifecycle Management
- Product Launch
- New Product Ideas
- Consumer Products
- Competitive Tracking
- Stakeholder Management
- Research and trend analysis
Accomplishments
- Star Performer of the team for the month of August, September, and December 2021
- Won Most Reliable & Relentless award for the month of May 2017, October 2017, May 2018, January 2020
Timeline
Product Manager
Packt
01.2022 - 12.2022
Associate Product Manager
Packt
09.2020 - 12.2021
Senior Acquisition Editor
Packt
10.2018 - 09.2020
Acquisition Editor
Packt
01.2017 - 10.2018
Business Development Executive
G-Cube Solutions
03.2016 - 09.2016
Pre Sales Analyst
SYSCOM Corporation, Morpho Group
05.2015 - 10.2015
Market Research Analyst
Jade Global
06.2014 - 12.2014
Software Test Engineer
e-Zest Solutions
06.2013 - 09.2013
MBA - Marketing
Sinhgad Business School
Bachelors In Computer Applications (BCA) -
Brihan Maharashtra College of Commerce
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