Lalitha Lakshmi Srinivasan
Product Manager
Hyderabad,TG
Summary
Strategic Product Manager with 10+ years in gaming, telecom, e-commerce, and education. Reduced time-to-market by 15%, operational effort by over 90%, and compliance reviews by 80%. Expertise in product lifecycle management, stakeholder engagement, and data-driven decision-making, complemented by CSPO and Lean Six Sigma Black Belt certifications.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Product Manager
Entain Software Development (India) Private Limited
03.2021 - Current
- Innovation and Growth: Defined product vision for AI-powered offer creation, enabling non-technical users to configure offers independently in under 30 seconds, with ≥90% validation accuracy.
- Product Ownership & Strategy: Led end-to-end product lifecycle for CRM Studio, including migration from legacy systems (PAT 1.0 to PAT 2.0), ensuring ≥95% feature parity and zero critical campaign disruptions.
- Operational Efficiency: Delivered measurable impact by reducing offer creation effort by over 90%, cutting campaign update turnaround by 50%, and reducing compliance reviews by 80%.
- Gamification & Rewards: Rolled out diverse reward types (sports tokens, loyalty points, vouchers, bingo tickets) across multiple markets, increasing offer engagement by 25%.
- Compliance & Risk Management: Spearheaded Test Account Governance (TAG) platform across 50+ brand‑jurisdiction combinations, reducing provisioning time from days to under 2 hours, and ensuring 100% audit compliance.
- Cross-Functional Leadership: Managed multi-epic backlogs (40+ stories per sprint) prioritized by business value and regulatory risk, coordinating delivery across engineering, QA, UX, compliance teams.
- Internal Tools & Enablement: Oversaw SkillSphere (internal LMS) and Forward-Looking Calendar tools, ensuring ≥99% uptime and cutting training data management effort by 70%.
Senior Business Analyst
Ducen IT
06.2019 - 03.2021
- Acted as a critical bridge between business and technology, aligning API integrations and portal development with client needs.
- Authored detailed requirements and collaborated on QA strategy, improving delivery quality and reducing defect leakage.
- Supported production deployments, minimizing downtime and ensuring seamless client adoption.
- Recognized internally for strengthening delivery confidence and enabling smoother client relationships.
- Mentored junior analysts on business analysis best practices, enhancing team capability and knowledge sharing.
Business Analyst
Photon Interactive
01.2018 - 06.2019
- Engaged product and client teams to create user stories, wireframes, and demos, enhancing customer-focused solutions.
- Analyzed business processes to identify opportunities for improvement and increased efficiency.
- Collaborated with cross-functional teams to gather requirements and develop strategic solutions.
- Engaged product and client teams to create user stories, wireframes, and demos that informed customer-focused solutions.
- Collaborated with cross-functional teams to gather requirements and develop strategic solutions, aligning with business objectives.
- Facilitated workshops to elicit feedback and refine project objectives, ensuring stakeholder alignment and project clarity.
Business Analyst
Anubavam Technologies Pvt.Ltd
01.2015 - 01.2018
- Led product development initiatives for educational institutions, introducing features that boosted customer satisfaction by 30%.
- Conducted market research and translated insights into actionable product roadmaps, positioning the company as a reliable partner in the education sector.
- Managed UAT and production approvals for smooth rollouts, fostering long-term client trust.
- Established reputation as dependable product strategist, enhancing organizational credibility in education sector.
Education
Masters of Technology - Biotechnology
SRM University
Chennai 04.2001 -
Bachelor of Technology - Industrial Biotechnology
SASTRA University
Thanjavur, India 04.2001 -
Skills
Product strategy
Product vision
Product development
Product roadmaps
Product backlog management
User story creation
Roadmap development
Lifecycle management
KPI tracking
Agile software development
Stakeholder communications
Stakeholder relations
Team collaboration
Vision definition
Jira, atlassian
Project planning
Certification
• Lean Six Sigma Black Belt – IMC BOK & CPD, London (UK) | Certificate No: C-2024-61351
Timeline
• Lean Six Sigma Black Belt – IMC BOK & CPD, London (UK) | Certificate No: C-2024-61351
12-2024
Product Manager
Entain Software Development (India) Private Limited
03.2021 - Current
Senior Business Analyst
Ducen IT
06.2019 - 03.2021
Business Analyst
Photon Interactive
01.2018 - 06.2019
Business Analyst
Anubavam Technologies Pvt.Ltd
01.2015 - 01.2018
Masters of Technology - Biotechnology
SRM University
04.2001 -
Bachelor of Technology - Industrial Biotechnology
SASTRA University
04.2001 -