Shrinkhla Attri

Marketing and content leader across SEO, AEO, GSO, brand, and communications — with a track record of building content that ranks in Google, and shows up in ChatGPT, Gemini, and Perplexity. Experienced in leading cross-functional teams spanning graphics, UI, product, and SEO, with a sharp eye for competitor research, content gaps, and market positioning. Has owned the full content lifecycle — from keyword research and intent mapping to on-page optimisation, internal linking, and AI search readiness. Beyond strategy, a comfortable on-camera presence: hosted product demo videos, led live walkthroughs, and represented brands directly to users. Also contributed across product launches, release notes, API documentation, and promotional communications. The kind of profile that operates across the table from executives and decision-makers, across global markets, and across every stage of the funnel.

• Participated in international business meetings to collect and relay sourcing assignment details.
• Identified revenue opportunities by collaborating with distribution partners.
• Communicated directly with suppliers and partners to build strong business networks and relationships.
• Identified new and more cost-effective suppliers through participation in industry networking events, purchasing advantageous packages and cutting costs.
• Maintained ongoing communication with suppliers to promote workflow and respond to inquiries.

• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Developed innovative marketing campaigns based on key objectives.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Provided research and development on products to showcase benefits and retain customers.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.

• Communicated with local organizations to build networks and develop leads.
• Increased brand awareness, website traffic and sales by implementing effective marketing campaigns and strategies.
• Arranged potential client contacts, cultivated relationships and followed through all service needs.
• Expanded business through effective network development, identifying new and prospective clients.
• Tracked sales calls in database for relationship management.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Reviewed client concerns and recommended appropriate changes to supervisors.

• Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
• Qualified incoming team marketing and sales leads to assist with prospecting new contacts.
• Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
• Managed customer expectations and helped navigate sales processes.
• Contacted customers to immediately find resolutions for escalated issues.