Summary
Overview
Work History
Education
Skills
Certification
Extra Curriculars
Timeline
Generic

SHRISTI GUPTA

Gurugram

Summary

Dynamic professional specializing in brand servicing and content strategy at leading creative agencies. Proven track record of adaptability and effective execution, resulting in measurable outcomes. Expertise in strategic operations drives significant business growth.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Brand Service Associate

Leo Burnett
Gurugram
05.2024 - Current
  • Spearheaded weekly Joint Strategic Reviews (JSRs), improving campaign alignment and increasing approval rates by 20%.
  • Acted as the primary liaison between eight client accounts and internal teams, ensuring faster feedback loops and reduced turnaround times.
  • Briefed creative, strategy, and production teams on new projects to ensure seamless execution across departments.
  • Managed vendor coordination and project execution for events and deliverables, achieving 100% on-time delivery.
  • Created billing documents and client dashboards with over 98% accuracy.
  • Conducted competitor analysis and shared market insights to support ongoing brand initiatives.

Business Consultant (Contract)

Dentsu
Remote
11.2023 - 04.2024
  • Supported brand strategy and campaign pitches for Catch Masala and Gulf Oil by contributing research, structure, and storytelling.
  • Collaborated in brainstorming sessions to generate content ideas for influencer reels and digital campaigns.
  • Wrote campaign concepts, copy lines, and deck content for client presentations.
  • Created and maintained BRM (Business Relationship Management) reports to track campaign progress.
  • Proposed topical content calendars and conducted competition mapping to guide creative teams.
  • Coordinated with vendors and influencers to ensure smooth communication and execution.

Marketing Intern

Hakuhodo
Gurugram
07.2023 - 10.2023
  • Bridged communication between agency departments including Creative, Studio, and Finance to manage client deliverables.
  • Built and scheduled monthly content calendars; assisted in publishing content on brand channels.
  • Conducted Vox Pop interviews and market surveys for a Japanese FMCG brand.
  • Coordinated logistics for product shoots and live events.
  • Prepared social media, campaign, and evidence reports for client feedback cycles.

Education

Bachelor of Commerce (H) -

Daulat Ram College, Delhi University
Delhi
01.2023

CS Executive -

Institute of Company Secretaries of India (ICSI)
01.2023

Skills

  • Client servicing and vendor management
  • Cross-functional collaboration
  • Brand strategy support
  • Market research and analysis
  • Content development
  • Campaign execution and evaluation
  • Creative collaboration
  • Problem solving

Certification

  • Brand Management, IIM Bangalore, 2023
  • French Language, Delhi University, 2021

Extra Curriculars

4-time CBSE National Athletics Meet participant – built resilience, discipline, and team spirit early on.

Timeline

Brand Service Associate

Leo Burnett
05.2024 - Current

Business Consultant (Contract)

Dentsu
11.2023 - 04.2024

Marketing Intern

Hakuhodo
07.2023 - 10.2023

Bachelor of Commerce (H) -

Daulat Ram College, Delhi University

CS Executive -

Institute of Company Secretaries of India (ICSI)

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