Shruti De
Senior Manager - Corporate Sales
Noida
Summary
Dynamic Senior Manager with expertise in Corporate Business Development, DOOH Media, Print, Aviation, Radio, and Advertisement Sales, complemented by a strong focus on Key Account Management. Proven track record of driving substantial business growth through strategic relationship building with corporate clients and consistently exceeding performance targets. Committed to enhancing operational efficiency and team performance while fostering a collaborative work environment that empowers teams to excel. Adept at leveraging industry insights to identify opportunities and implement innovative solutions that align with organizational goals.
Overview
1
1
Language
27
27
years of professional experience
Work History
Sr. Manager – Corporate Sales
Billion Broadcaster (Accumedia IT Pvt. Ltd.)
03.2025 - Current
- Contact potential Corporate clients to describe advertising opportunities for DHOOH screens - programmatic and non-programmatic along with the Static Posters.
- Reaching out to new customers and making presentations or pitches outlining the benefits of product/services.
- Work with production teams to ensure that agreed advertisements are carried in the right place and at the right time.
- Understanding the client requirements and then customizing the product/services as per their needs.
- Conducting market research to identify selling possibilities and evaluate customer needs.
- Actively seeking out new sales opportunities through cold calling, networking, and social media.
- Successfully closed deals with Flipkart, Orange Health, Fun n Food Water Park, Glaxo (Otrivin), Mother Dairy to name a few.
- Billion Broadcaster is one of the world’s largest Lift media networks which offers digital media advertising for lift space in residential and commercial space PAN India. Billion Broadcaster covers 1000+ societies & commercials across India which generates 10+ million impressions per day across 8+ cities in India.
- Designation: Sr. Manager – Corporate Sales
AGM – Sales – ATL & BTL
CashUrDrive Pvt. Ltd
01.2025 - 02.2025
- Expert in Vehicle Wraps for Electric Buses, Uber Cabs, Auto Branding, Bicycle Shelters, Public Utility Branding, Unipoles & Digital Wall Painting etc.
- Working on all industries like FMCG, Food, Consumer Durable, appliances, Healthcare, etc for OOH & Transit Media.
- Media Planning and client servicing for cordial business relations
- Successfully closed deals with Agilus Diagnostics, Congress, MilkyMist, Sungrow Solar Power for Outdoor & Transit media campaigns.
- CASHurDRIVE is a leading OOH advertising firm with time bound response and quality services as our main forte. We are specialized in the concept of Vehicle wraps and we do offer corporate experts and professional application support across 24 cities in India. We are the pioneers in transit media advertising and sampling pan India.
- Designation: AGM – Sales – ATL & BTL
- Department: National Sales
- Team Members: 3
AGM – Ad Sales
Network 4 Barter
03.2023 - 12.2023
- Generating revenue through Barter and work on media plans like print, Digital, TV, Outdoor & Cinema.
- Planning Sampling & organizing customized events for client engagement.
- Liaising with ad-agencies at every level and pitching for sampling and barter.
- Successfully generated business from Mankind Pharma (Health Ok) & Triveni (Liquid Detergent, Toilet Cleaner)
- Network4Barter is India’s leading Corporate Barter company delivering cutting edge media & inventory services to brands. We help brands monetise extra or unused capacities & inventories by trading them for media & advertising solutions, thereby increasing brand exposure & improving bottom lines. Our creative deals have helped brands save millions of dollars in media value annually.
- Designation: AGM – Ad Sales
- Department: National Sales
Sr. Manager – Impact (Ad Sales)
India Today Group
05.2021 - 03.2022
- Heading FMCG & Healthcare vertical for India Today.
- Successfully generated business from Hero Motocorp, Dabur, California Almonds, Hamdard, Baidyanath, Omron Healthcare, Manipal Hospital, Bata etc. to name a few.
- Generating Ad revenue for print, online and events of India Today Group.
- Event sponsorship of Influence (brand) events of India Today Group.
- Market intelligence, tracking upcoming campaigns and competitor’s activities.
- India Today Group was founded in 1975 and its first publication was India Today International which was a fortnightly news magazine. India Today is magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 9.5 million
- Designation: Sr. Manager – Impact (Ad Sales)
- Department: Sales
Marketing Manager – Integrated Media Solution
Dainik Jagran Ltd.
11.2019 - 04.2021
- Develop and deliver integrated marketing plans to Corporate Clients that meet branding and leading to sales goals for clients, align them with corporate initiatives and capitalize on market trends and opportunities.
- Co-creating brand campaign with clients across sectors by analyzing marketing needs /brand positioning & target community.
- Ad sales, Servicing Corporate clients, suggesting them how they can get more brand value with digital, online, On-air and on-ground integrated plans with proper win-win condition for client and Dainik Jagran both.
- Pitching new corporate clients and getting them on board.
- Generating revenue through sponsorship of Dainik Jagran properties.
- Jagran Prakashan Limited - India’s leading media and communications group with its interests spanning across Print, OOH, Activations, Radio and Digital. Dainik Jagran is the flagship brand and is the No.1 Hindi Newspaper in India with 29.6 Million users. The Newspaper aims to reshape the Hindi news segment in Hindi Heartland with a compelling customer experience and user engagement.
- Was on break from June 17 – Nov 19 post maternity leaves to look after my son
- Designation: Marketing Manager – Integrated Media Solution
- Department: Sales
Sr. Manager
Devyani Intl Ltd.
04.2016 - 05.2017
- Brand Promotion, clients’ product display and selling, and advertisement sales at the Airport (PAN India).
- To draw up business plans & Sales Strategy for Space selling at the Airport. Planning growth strategy for key partners especially FMCG through Joint Business plans with their product, pricing and marketing initiatives to derive revenue and growth.
- Responsible for Business Development through strategic alliances and Airport space selling and product display to Corporate and Key Account clients like Nestle, Priya Gold, Mother Dairy, Cremica & Delavluda chocolates etc. for PAN India and regional campaigns.
- Promote Company as an ‘on ground media’ to other brands and draw up profitable partnerships with the clients.
- To liaise at a senior level
- Devyani International Limited (An associate company of RJ Corp- largest bottler for Pepsico- with interests in Beverages/Food/ Beer/Milk/ Ice-cream/ Stem-cell/ Real Estate/ Education) is the fastest growing, customer centric, profitable player in the Indian retail F&B sector, with presence in different space zones cutting across Indian subcontinent, Nepal and Nigeria. Devyani International Limited currently has a visibility of 500+ outlets of Pizza Hut, KFC, Costa, Vaango and many other brands.
- Designation: Sr. Manager
- Department: Strategic Alliance & Ad Space Sales – Airport
Sr. Manager
Café Coffee Day
01.2016 - 03.2016
- Responsible for Business Development & Team performance through strategic alliances and Advertisement space selling to Corporate and Key Account Clients like Nokia, Perfetti, Wrigley’s, Dabur, PayTm, MobiKwik, Hero Motors, Blackberry, Reckitt Benckiser etc. for PAN India and regional campaigns. Therefore, responsible for client relationship, account management & delivery.
- To design and execute events and customer engagement activities for all the Alliances-Key action.
- Initialization & ideation of promotional campaigns as per the product & the positioning for various brands representatives
- Promote Company as an ‘on ground media’ to other brands and draw up profitable partnerships with the clients.
- Create different campaign for brand activation in the cafes.
- Fix of the branding fee and display specifications (size, material, etc.)
- Manage the branding space available at different outlet by coordinating with the different regions.
- Analyze the efficacy/ROI of all promotions and report recommendations.
- Manage promotional activities and BTL around an event or concept.
- Team Management.
- To guide and motivate team
- To liaise at a senior level
- Café Coffee Day is the largest organized retail café chain in India with a spread of around 1400+ cafés across 120 cities in India. As being a Youth brand, Café Coffee Day is also treated as an experiential medium of advertising. In today’s time when all marketers are looking for an alternative medium to advertise, experiment with the new tools of Marketing & advertising, Coffee Day as a group helps all the brand to capture the dwell time of the customer, by providing an effective, impactful and un-intrusive method of advertising & engaging customers.
- Designation: Sr. Manager
- Department: Strategic Alliance & Ad Space Sales
- Team Size: 7
Business Manager
Radio Today Broadcasting Ltd.
07.2007 - 12.2010
- Generating business from Corporate & Key Accounts.
- Preparing & Maintaining MIS, Reports, Records, for monitoring business performance periodically.
- Maintaining healthy business relations with Corporate Clients to get repeat business.
- Providing value added services to customers on the benefits of advertising, hence increasing the profitability.
- Radio Today Broadcasting Ltd. launched Sabse Filmy Oye 104.8 FM, an India Today Group venture. Oye 104.8 FM is an entertainment Radio Station offering the best in music, personalities, humor and information all with a Bollywood twist. We have stations in New Delhi, Mumbai, Calcutta Amritsar, Patiala, Jodhpur and Shimla.
- Designation: Business Manager
- Department: Corporate & Retail
- Team Size: 7
Agency Manager
ICICI Prudential Life Insurance Co. Ltd.
07.2005 - 06.2007
- Generating business of Life Insurance directly and through a team of 25 advisors.
- Achieving targets through framing contests for advisors.
- Recruiting advisors on the basis of past track, qualification and job requirement.
- Promotional activities through campaigns like health check-ups & canopy in corporate houses and residential areas.
- Corporate customer handling through giving special schemes.
- Planning and explaining the individual advisor’s targets and helping them achieve their targets.
- Providing field training to advisors.
- Motivating and developing plan & execution for advisors’ team.
- ICICI Prudential has retained its position as No. 1 private life insurer in the country, with a wide range of flexible products that meet the needs of the Indian customer. It has a joint venture between ICICI Bank, and Prudential plc group, hq in U.K. ICICI Prudential’s equity base stands at Rs. 1185 crore.
- Department: Marketing
- Team Size: 25 Advisors
Marketing Executive
Trans Asian Industries Exposition Pvt. Ltd.
04.2003 - 06.2005
- Making regular visits to corporate houses, embassies, conference organizers with a view to achieving sales targets.
- Developing and executing a territory sales plan to achieve monthly sales targets.
- Enduring sales by managing sales team successfully.
- Trans Asia has a long standing tradition of manufacturing and marketing of handicrafts. They have operations in New Delhi, Srinagar, Varanasi, Goa, Chennai, Bangalore, Agra, Jaipur, Cochin in India and in Thailand, Germany, New York, Mauritius and South Africa in the World.
- Designation: Marketing Executive
- Department: Corporate Deptt. & Multinational Clients
- Team Size: 2
Dy. Executive
Business Standard Ltd.
07.2000 - 03.2003
- Responsible for revenue generation and collection activities through Team Members of all the branches in India.
- Involved in CCP (Customer Contact Program) project – a sales promotion activity designed to increase circulation of our newspaper.
- Handling Indian Management magazine subscription cell –customers’ complaints.
- To control operational cost by aligning business goals carefully.
- Liaising with advertising and P.R. agencies regarding product promotion.
- Designation: Dy. Executive
- Department: Sales & P.R.
- Additional Training Program: Attended workshops on various topics viz., team-work, how to increase productivity, how to develop and maintain positive attitude and how to handle objections raised by prospects etc. organized by Business Standard Ltd.
Customer Care Executive
Trans Asian Industries Expo. (P) Ltd
01.1999 - 06.2000
- Handled logistics and operational issues to support customer care operations.
- Served as liaison between management and corporate customers to facilitate communication.
- Conducted telemarketing calls to promote products and services.
- Designation: Customer Care Executive
- Department: Sales
Education
Digital Marketing - Digital Marketing
Digital Vidya
New Delhi 04.2001 -
M.B.A. - Marketing
Symbiosis Institute of Management Studies
Pune, Maharashtra, India01-2003
Bachelor of Arts - Arts
Sri Aurobindo College, Delhi University
New Delhi, India 04.2001 -
One-Year Diploma Computer Course - undefined
NIIT
India01-1998
Skills
Sales forecasting
Sales team development
Sales recruitment strategies
Operations management
Performance management
Strategic planning
Cross-functional collaboration
Team coordination
Decision-making
Problem-solving
Troubleshooting
Interpersonal relations
Accomplishments
- Developed a corporate market in New Delhi among corporate houses such as Microsoft, Ranbaxy, Bell Helicopters, Rotary International, Bharti Teleteventures, Maruti, Exxonmobil, CII and embassies as American, South African, Canadian, British, Swedish, Namibian etc.
- Managed to achieve sales targets successfully with all these clients.
Timeline
Sr. Manager – Corporate Sales
Billion Broadcaster (Accumedia IT Pvt. Ltd.)
03.2025 - Current
AGM – Sales – ATL & BTL
CashUrDrive Pvt. Ltd
01.2025 - 02.2025
AGM – Ad Sales
Network 4 Barter
03.2023 - 12.2023
Sr. Manager – Impact (Ad Sales)
India Today Group
05.2021 - 03.2022
Marketing Manager – Integrated Media Solution
Dainik Jagran Ltd.
11.2019 - 04.2021
Sr. Manager
Devyani Intl Ltd.
04.2016 - 05.2017
Sr. Manager
Café Coffee Day
01.2016 - 03.2016
Business Manager
Radio Today Broadcasting Ltd.
07.2007 - 12.2010
Agency Manager
ICICI Prudential Life Insurance Co. Ltd.
07.2005 - 06.2007
Marketing Executive
Trans Asian Industries Exposition Pvt. Ltd.
04.2003 - 06.2005
Digital Marketing - Digital Marketing
Digital Vidya
04.2001 -
Bachelor of Arts - Arts
Sri Aurobindo College, Delhi University
04.2001 -
Dy. Executive
Business Standard Ltd.
07.2000 - 03.2003
Customer Care Executive
Trans Asian Industries Expo. (P) Ltd
01.1999 - 06.2000
One-Year Diploma Computer Course - undefined
NIIT
M.B.A. - Marketing
Symbiosis Institute of Management Studies
Fitness, Yoga, Networking
Fitness, Yoga, Networking, Relationship Building, Wellness Activities, Professional Networking Events.