Shruti Gaba
Head counsellor| Business and Product Analyst
Mohali
Summary
Highly motivated Business and Product Analyst with 2+ years of experience in driving revenue growth, optimizing product KPIs, and executing high-impact Go-To-Market (GTM) strategies across dynamic markets. Proven ability to translate complex data insights (using SQL, Amplitude, and Metabase) into actionable business decisions, resulting in $25 lakh revenue generation and a 35% increase in user engagement. A natural leader and strategist, recognized as a top 5% performer in a rapidly scaling Agritech startup, now leveraging strong communication and consultative skills as a Head Counsellor to drive enrollment and business growth.
Overview
3
3
years of professional experience
Work History
Head Counsellor
Digiperform Ellenabad
06.2025 - Current
- Drove enrollment and revenue growth by providing comprehensive career counseling to prospective students interested in digital marketing courses.
- Acted as a key business liaison, clearly communicating course value proposition, curriculum details, and career outcomes to potential students and parents.
- Managed and streamlined the student enrollment lifecycle from initial inquiry to final registration, ensuring a smooth and positive customer journey.
- Leveraged strong sales and negotiation skills to achieve enrollment targets and contribute directly to the business's bottom line.
- Authorized by Sardana Academy of Learning
Business and Product Analyst (3x Fast-Track Promotions)
Harvesting India Private Limited
04.2024 - 05.2025
- Product & Data Analytics: Leveraged Amplitude and Metabase to define and track product KPIs, resulting in a 35% improvement in user engagement.
- Strategic Documentation: Spearheaded proposal creation and documentation to streamline project initiation and improve the client onboarding experience.
- Cross-Functional Collaboration: Collaborated with 5+ cross-functional teams to translate high-level product visions into realistic development plans, ensuring feature feasibility.
- Revenue Growth: Drove $25 lakh in revenue within one month through analytical prospecting and LinkedIn-led outreach strategies.
- Reporting: Designed and deployed 10+ data dashboards that enabled leadership-level strategic decisions, improving operational efficiency by 12%.
- Agritech Startup, raised $40 Cr, impacted 20+ Lakh lives
Senior Rural Growth Executive (Top 5% Performer)
Harvesting India Private Limited
06.2023 - 03.2024
- Go-To-Market (GTM) Execution: Handpicked to spearhead early-stage GTM execution across tier-2/3 markets; designed and executed targeted GTM strategies that drove 30% higher adoption in underserved clusters.
- Operational Efficiency: Collaborated with teams to streamline rural onboarding operations, achieving 3x efficiency in app adoption workflows.
- Leadership & Mentorship: Mentored 10+ junior executives and led field alignment workshops across 3 major districts.
Rural Growth Executive
Harvesting India Private Limited
01.2023 - 05.2023
- Automation: Partnered with sales and tech teams to automate lead tracking, boosting conversion rates by 4x in high-potential zones.
- User Insights: Conducted 100+ field interactions to understand user needs, driving early app adoption by 25% and providing real-time feedback for UX fine-tuning.
Education
Bachelors of Science - Agricultural Sciences
Ik Gujral Punjab Technical University
Jalandhar, Punjab01.2023
Skills
Data & Analytics: SQL, Amplitude, Metabase, Google Analytics, Advanced Excel
Product & Project: Jira, Zoho Projects, Play Store Console, User Story Mapping, A/B Testing, Feasibility Analysis
Timeline
Head Counsellor
Digiperform Ellenabad
06.2025 - Current
Business and Product Analyst (3x Fast-Track Promotions)
Harvesting India Private Limited
04.2024 - 05.2025
Senior Rural Growth Executive (Top 5% Performer)
Harvesting India Private Limited
06.2023 - 03.2024
Rural Growth Executive
Harvesting India Private Limited
01.2023 - 05.2023
Bachelors of Science - Agricultural Sciences
Ik Gujral Punjab Technical University