Shruti Sharma
Marketing Specialist
Bengaluru,KA
Summary
Marketing and Digital Events professional experienced in B2B marketing, campaign execution, and large-scale event management across education, healthcare, and enterprise technology sectors. Skilled in driving audience growth, lead generation, and engagement through digital events, integrated campaigns, and content marketing. Proficient in ON24, HubSpot, Marketo, Power BI, and Tableau for marketing automation and campaign analytics.
Overview
5
5
years of professional experience
Work History
Marekting Consultant
Wissda Inc.
12.2025 - 03.2026
- Developed and executed B2B content marketing strategies to position Wissda as a thought leader in the ServiceNow ecosystem.
- Created blogs, case studies, whitepapers, webinars, and social media content to drive lead generation and brand visibility.
- Managed LinkedIn and X social media marketing, using Hootsuite and Sprout Social for scheduling, analytics, and engagement.
- Executed targeted B2B lead generation campaigns for CIOs and IT leaders using HubSpot, Salesforce, and Marketo.
- Improved SEO and SEM performance using Google Analytics, SEMrush, and Ahrefs to increase website traffic and search visibility.
Marketing Specialist
ServiceNow
09.2024 - 09.2025
- Planned and executed APAC digital events and webinars, aligning with regional B2B marketing and product campaigns.
- Managed end-to-end event production on ON24, including stakeholder coordination, content preparation, and live event delivery.
- Collaborated with marketing, sales, and product teams to execute integrated marketing campaigns across digital channels.
- Deployed automated email campaigns and audience segmentation using Adobe Campaign and Marketo for post-event lead nurturing.
- Built Power BI and Tableau dashboards to track audience engagement, event ROI, and campaign performance.
- Managed the APAC events calendar, localizing content for regional markets and target audiences.
- Utilized HTML scripting for marketing data extraction, campaign customization, and reporting.
Marketing Coordinator
Happiest Health
04.2023 - 06.2024
- Developed and executed marketing strategies for health summits and digital events to increase registrations and audience engagement.
- Designed and managed event landing pages using WordPress, ensuring optimized registration flows and event schedules.
- Led multichannel promotional campaigns including email marketing, social media marketing, and influencer partnerships to drive event visibility.
- Coordinated event logistics, vendor management, and swag distribution, ensuring smooth on-ground and virtual event execution.
- Managed attendee databases and CRM records, uploading event content including session recordings, presentations.
- Conducted post-event surveys and campaign analysis to evaluate ROI and identify optimization opportunities.
Growth Lead
Unacademy
07.2021 - 03.2023
- Developed campus marketing and recruitment strategies to onboard student ambassadors across universities in India.
- Led the Campus Ambassador Program, managing 30 ambassadors promoting coding contests and certification initiatives.
- Built academic partnerships, closing 100+ MoUs with Indian colleges to launch a DSA learning program.
- Generated 100K+ leads and drove 3× user growth through targeted campus outreach and community engagement campaigns.
- Managed operations for the CodeChef CCDSA certification exam across 50 centers in 30+ cities.
- Hosted webinars and community events via YouTube Live to grow the developer ecosystem and audience engagement.
Education
BBA - Marketing
Maulana Abul Kalam Azad University Of Technology
Kolkata, India 04.2001 -
Skills
Digital Marketing
Event Management
Marketing Automation
Marketo
Hubspot
Tableau
Campaign management
Analytics
APAC Marketing
HTML
Wordpress
SEO & SEM
Lead Generation
Figma
Timeline
Marekting Consultant
Wissda Inc.
12.2025 - 03.2026
Marketing Specialist
ServiceNow
09.2024 - 09.2025
Marketing Coordinator
Happiest Health
04.2023 - 06.2024
Growth Lead
Unacademy
07.2021 - 03.2023
BBA - Marketing
Maulana Abul Kalam Azad University Of Technology
04.2001 -