Open To Work
SHRUTI SHARMA
Summary
Dynamic Senior Marketing Program Manager with a proven track record at Emids, excelling in driving executive-level healthcare events and enhancing stakeholder engagement. Expert in content strategy and vendor management, I successfully scaled the Emids Healthcare Summit, increasing attendance by over 250%, while fostering cross-functional collaboration and sustainability communications.
Overview
10
10
years of professional experience
Work History
Senior Marketing Program Manager
Emids
Remote
01.2024 - Current
- Promoted to Sr. Manager in recognition of sustained high performance, expanded program ownership, and demonstrated ability to drive executive-level marketing programs independently.
- Led program management for Emids Healthcare Summit, executing all facets including content tracks, sponsor experience, speaker relations, and digital platforms.
- Managing content repurposing and redistribution strategy for healthcare-focused assets — adapting core eBooks and industry decks across payer and provider lenses to maximize audience relevance and reach.
- Collaborate cross-functionally with US-based content, design, and marketing leadership to align program strategy with organizational goals.
- Executed social media content campaigns on LinkedIn, creating and distributing assets in various formats including carousels and GIFs to engage target healthcare IT personas.
- Briefed and directed junior designers on content design requirements, ensuring creative output aligned with campaign strategy and brand standards.
Co-Founder & Curator
The Earth Book Club
01.2021 - Current
- Founded and independently manage an Instagram-based book club with 1,000+ engaged followers, dedicated entirely to sustainability and climate change literature.
- Curated, reviewed, and created original content around green literature to enhance environmental awareness in mainstream reading culture, showcasing climate communications and audience-building skills.
- Developed comprehensive content strategy as solo creator, overseeing book selection, review writing, and social media distribution to illustrate commitment to climate action beyond professional sphere.
- Fostered vibrant Instagram community that engaged followers in climate change discussions.
Marketing Program Manager
Emids
04.2021 - 04.2024
- Spearheaded end-to-end program management of the annual Emids Healthcare Summit for 4 consecutive years, scaling attendance from 100 to 350+ and evolving the format from a single fireside chat to a two-day executive conference with dedicated VP-level technology and C-suite strategy tracks.
- Coordinated three content verticals — panels, roundtables, and executive 1:1 interviews — as the central point for session logistics and stakeholder readiness.
- Owned all digital touchpoints for the event including the conference website, mobile app, and Cvent registration platform, ensuring a seamless attendee experience from registration through post-event.
- Executed premium evening experience with executive networking dinner and live country music performance, enhancing brand prestige among senior healthcare IT leaders.
- Managed sponsor experience for 7–8 sponsors per event cycle — overseeing onboarding, contract coordination, finance documentation, social media assets, and kickoff calls for seamless activation.
- Managed end-to-end speaker coordination for C-suite and VP-level executives — liaising directly with executive assistants, scheduling speaker prep sessions, distributing preparation packets, and securing day-of attendance commitments.
- Managed a multi-vendor ecosystem covering event logistics, AV, entertainment, and on-site execution across all three summit years, consistently delivering flawless show-day experiences.
- Delivered consistent year-over-year growth in event scale, format complexity, sponsor participation, and attendee seniority — progressing from VP-level to exclusively C-suite audience by 2023/24.
Lead – Content Strategy
Quovantis Technologies
08.2016 - 01.2021
- Developed end-to-end content strategy from the ground up, including content planning, messaging frameworks, editorial calendars, and distribution channels.
- Led and mentored a cross-functional team of designers and an SEO specialist, driving integrated content and performance marketing initiatives.
- Managed content distribution and amplification to align with integrated marketing campaigns and achieve demand generation goals.
- Built and scaled content marketing strategy and social media programs for UX design and software development company.
- Led award submissions, resulting in Quovantis winning India’s Best Design Project 2019 (India’s Best Design Awards).
- Owned online reputation management, driving client review acquisition and brand credibility through Clutch.co.
- Expanded program management responsibilities following Emids acquisition, showcasing adaptability during organizational transition.
Education
MA - English
IGNOU
Delhi07-2019
B.Tech - Electronics and Communication
GGSIPU
Delhi04-2013
Skills
- Marketing program management
- Vendor and logistics management
- Sustainability communications
- Sponsor and partner relations
- ESG advocacy
- Stakeholder management
- Digital event platforms
- Content strategy
- Social media marketing
- Community engagement
- Cross-functional coordination
- B2B marketing
- Healthcare IT
- Climate technology
- Event management
- Marketing strategy
Key Highlights
- Intentional career transition into sustainability and climate — backed by genuine personal commitment, demonstrated through The Earth Book Club community and sustainable living practices.
- Nearly 10 years of continuous growth within one organization — from Content Strategist to Sr. Marketing Program Manager — through a major corporate acquisition, showing loyalty, resilience, and adaptability.
- Proven experience managing premium executive events with C-suite audiences — directly transferable to climate summits, ESG forums, and clean energy conferences.
- Long-standing experience collaborating with US-based cross-functional teams across time zones — fully set up and effective for global remote roles with US/UK/EU climate organizations.
- Domain knowledge in B2B marketing for complex, mission-driven industries — readily transferable from healthcare IT to climate tech, ESG consulting, and clean energy sectors.
Passion Project
The Earth Book Club, Co-Founder & Curator, Instagram Community. Founded and independently manage an Instagram-based book club with 1,000+ engaged followers, dedicated entirely to sustainability and climate change literature. Curate, review, and create original content around green literature with the mission of bringing environmental awareness into mainstream reading culture — demonstrating hands-on climate communications and audience-building skills. Develop end-to-end content strategy as a solo creator — from book selection and review writing to social media distribution — reflecting genuine, long-standing commitment to climate action beyond the professional sphere.
Affiliations
- IIM-B Speaker at Drishti PGPEM 2024- The Earth Book Club
- Speaker- TEDxGBPEC Books on the Delhi Metro
Tools And Platforms
- Asana
- LinkedIn Campaign Manager
- Canva
- Google Workspace
- Zoom
- Microsoft Office
Timeline
Senior Marketing Program Manager
Emids
01.2024 - Current
Marketing Program Manager
Emids
04.2021 - 04.2024
Co-Founder & Curator
The Earth Book Club
01.2021 - Current
Lead – Content Strategy
Quovantis Technologies
08.2016 - 01.2021
MA - English
IGNOU
B.Tech - Electronics and Communication
GGSIPU