SHRUTI SURESH

• Directed integrated media strategies for campaigns, new product launches, and business pitches. Developed use cases for tools to enhance strategic applications across teams, creating case studies to facilitate broader adoption among brands.
• Spearheaded initiatives to enhance data-driven insights, supporting improved targeting and campaign effectiveness for clients.
• Directed comprehensive market analysis to identify emerging trends, informing strategic decision-making.
• Fostered client relationships through regular communication, aligning business objectives with campaign performance.
• Fostered client relationships through regular communication, ensuring alignment with business objectives and campaign performance.
• Spearheaded initiatives to enhance data-driven insights, supporting targeted campaigns and effectiveness for clients.
• Managed high-stakes negotiations with partners and vendors, securing favorable terms that supported overarching business strategies.
• Key Brands: Eureka Forbes, Torrent Pharma, Disney, Marriott.

• Contributed to the Digital Marketing Centre of Excellence at ABG Group, enabling cross-business learning and best practices. Supporting businesses in selecting media partners, managing pitch processes, and providing POVs on media strategy.
• Led social listening initiatives to derive insights on media effectiveness, built performance dashboards, and guided brand teams in using them effectively, along with tool adoption and use cases.
• Developed social media content strategy through in-depth evaluation of category, competitor brands, and consumer motivations, aligning content with audience needs.
• Managed key stakeholder relationships to ensure alignment on project goals and deliverables, fostering collaboration across teams.

• Led comprehensive, integrated media strategies aligned with overall business goals for the brands under Colgate-Palmolive (Naturals and Premium portfolio).
• Built efficient media mix with optimized reach curve across TV, YouTube, and Connected TV, ensuring maximum reach and frequency aligned with conversion goals.
• Leading the first-party data project and use cases for cross-selling across the portfolio to drive media efficiencies.
• Led first-party data project and identified use cases for cross-selling across portfolio, enhancing media effectiveness.
• Co-authored Wavemaker's CPD white paper, 'Demystifying Customer Data Platforms,' synthesizing multiple first-party data (1PD) case studies to establish agency-wide framework guidelines.

Secured multiple brand equity and media awards for Colgate Visible White campaign.

Acknowledgement for delivering positive ROAS within one year of brand launch in market with diverse use cases illustrating media mix influence on each market and testing of media combinations.

• Managed client relationships, improving service delivery and client satisfaction.

• Spearheaded digital marketing initiatives, leveraging SEO, SEM, and social media to expand online presence and reach new audiences.
• Managed social media campaigns for inward and outward remittances, international regions, and NRI services, enhancing engagement and brand visibility.
• Performance campaigns are driving account opening, deposits, and other business objectives for the NRI Business Vertical.
• Developed partnerships to promote Internet Banking, iMobile, and card offers, increasing customer participation.
• Evaluated mainline media deals and assessed ROI across international markets to inform strategic media planning.
• Custodian for Social Media Campaigns for Inward and Outward Remittances, International Regions, and NRI Services.
• Alliance/Partnerships: Sourcing and marketing offers for existing customers for Internet Banking/iMobile/Cards activations.
• International Business Media Spoc: Evaluation of mainline media deals, evaluating ROI across international markets.
• Websites: New website creation, revamp of website as per best practices with respect to driving conversions, and content changes (regulatory, service, marketing). Quarterly website audit across IBG websites, with respective business content owners.
• Earned recognition with Marketing Manager Award, honored by senior leadership.

• Planned digital campaigns for Hindustan Unilever (HUL) beverages category, monitored performance to optimize results.
• Reviewing Ecommerce presence for brands in Amazon, Flipkart and evaluating hygiene parameters like Product- Review-Ratings share. Maintaining and analyzing competitive reports using media software to assess media schedules of competitors
• Led cross-functional teams to develop and execute integrated media strategies.
• Managed client relationships, ensuring alignment with brand goals and campaign objectives.
• Analyzed performance metrics to optimize media planning and budget allocation.

• Executed media planning across television, digital, radio, and print, optimizing budget allocation by defining each medium's role in campaigns.
• Managed client relationships for brands including Disney Motion Pictures, Protinex, Pepperfry, Gits, Kalyan Jewellers, Bajaj Almond Drops, Nomarks, DCB Bank, Quick Heal, Invisalign, Tribhovandas Bhimji Zaveri.
• Led cross-functional teams to develop and implement strategic marketing initiatives.
• Oversaw budgeting processes to ensure alignment with corporate financial goals.
• Drove process improvements that enhanced operational efficiency across departments.