Nishank Jain

Currently leading strategic media planning and client management for prominent brands like CASTROL ACTIV, CASTROL MAGNATEC, and CASTROL POWER1. Job responsibilities include :

• Cultivate and maintain strong client relationships, gaining deep insights into their objectives, challenges, and preferences.
• Drive comprehensive integrated media planning strategies, precisely tailored to align with clients' specific business goals.
• Efficiently manage media budgets, optimizing resource allocation while closely monitoring campaign performance and market trends.
• Collaborate seamlessly with internal teams, including creative, account management, and analytics, ensuring seamless integration of media strategies with broader marketing efforts.

Worked on multiple successful acquisition of multiple new businesses, generating a combined annual revenue of 100 Cr. (Sugar cosmetics, Cue math and Invisalign).

• Crafted and executed innovative media strategies, ensuring operational efficiency and excellence in media planning.
• Leveraged industry-leading planning tools and data to align media recommendations with clients' marketing objectives.
• Led collaborative efforts with trading teams and subject matter experts to deliver tailored media solutions for clients.
• Developed compelling pitch decks to showcase our strategic approach and secure new business partnerships.

During my tenure as brand manager successfully increased brand awareness and consideration with multiple brand campaigns, contributing to a remarkable ~30% SPONT increase in the category.

• Conducted in-depth research and market trend analyses, identifying key opportunities for brand growth.
• Developed and managed annual budgets for brand marketing, ensuring optimal allocation of resources.
• Collaborated closely with advertising agencies, effectively executing brand marketing campaigns.
• Ensured seamless project management during campaign lifecycles, meeting deadlines and resolving issues.
• Monitored campaign performance daily, recommending timely alterations for improved results.

Key Projects:

• Degree courses vertical launch campaign: Achieved a remarkable 41% spike in traffic and 50% increase in leads.
• Played a key role in negotiating and closing the biggest sporting event IPL 2021 deal with Star Sports and Hotstar.
• Upgrad X Sony TV & Sony LIV - Shark Tank India: Assisted in successful sponsorship negotiation and deal closure, managing end-to-end coordination for creative and communication teams, and ensuring delivery of agreed entitlements.

Spearheaded and managed key accounts like Zee Entertainment Group (Movies Cluster, English Entertainment Cluster and Masterbrand), Zee5 (OTT platform) and Playgames 24x7 successfully generating annual revenue of 50 Cr.

• Consulted with clients on diverse advertising needs, orchestrating impactful strategies for brand campaigns across digital and traditional media.
• Conducted comprehensive consumer profiling and segmentation, aligning media consumption behavior with brand/category preferences.
• Prepared and delivered strategic presentations and reports, precisely aligned with client-defined brand objectives.
• Provided seamless project management support throughout campaign lifecycles, resolving risks and issues to meet deliverables.
• Continuously studied the competitive media landscape, market share, and brand health trends, proactively proposing media strategy improvements when needed.

Key Accounts handled:

• Zee Television Network (English Niche and Hindi Movies cluster) – Led offline media planning.
• Zee5 (OTT) – Spearheaded Digital strategy and planning for brand campaigns.
• Playgames24x7 – Orchestrated IPL planning and execution.

• Oversaw branded content projects across 8 channels, translating client briefs into actionable solutions. (Hindi Music and Bollywood entertainment channel, English movies cluster and English General Entertainment Channel)
• Provided sales support by assisting in pitching original content and coordinating project execution.

• Assisted in creating partnership pitches for movie association tie ups and sports properties sponsorship like IPL, ISL and Pro Kabbadi league etc.
• Efficiently managed approvals and reports for brand associations.

• Spearheaded marketing solutions in Wi-Fi enabled zones, driving proactive research and identification of potential clients and target markets.
• Successfully generated leads, built a robust pipeline, and fostered new business prospects through networking, cold calling, and relationship-building activities.