Shruti Thakur
Chandigarh
Summary
Detail-oriented Digital Marketing Specialist with 3.5 years of experience implementing data-driven strategies for brand enhancement. Skilled in lead prospecting, strategy development, and maximizing ROI. Committed to meeting deadlines while adeptly grasping new concepts.
Overview
4
4
years of professional experience
Work History
Digital Marketing Associate
Fitelo
Mohali
07.2022 - Current
- Created and executed digital marketing campaigns to increase brand awareness, Generate leads, and online sales.
- Optimized campaigns based on data analysis to maximize ROI while meeting budget goals.
- Conducted multiple A/B tests on creative, content and ad set levels.
- Monitored and reported on key performance indicators such as cost per acquisition, return on ad spend, and Daily leads Generated and informing strategic next steps for performance improvement.
- Worked with the creative team to develop engaging ads that boosted conversions.
- Analyzed customer journey data to identify areas for improvement in user experience.
Sales and Marketing Intern
Fitelo
05.2020 - 08.2022
- Contact potential or existing customer to inform them about our services over call. Understand customer requirement and close sales.
Team Leader (Sales and Marketing)
Bikayi
Bengaluru
09.2021 - 05.2022
- Lead and motivate the team. Communicate expectations, assignments and responsibilities clearly. Drive revenue for the company. Consistently achieved 100% Team targets.
Relationship Manager (Sales)
Safety Circle Pvt Ltd
Chandigarh
12.2020 - 06.2021
- Research and lead generation, drafting of proposals, client interaction, negotiation, follow-up and also coordinate with technical team.
Education
MBA - Business Analytics
Chitkara University
Punjab06-2021
Skills
- Data-driven decision-making
- Performance Tracking
- Teamwork and Collaboration
- Advanced Excel
Timeline
Digital Marketing Associate
Fitelo
07.2022 - Current
Team Leader (Sales and Marketing)
Bikayi
09.2021 - 05.2022
Relationship Manager (Sales)
Safety Circle Pvt Ltd
12.2020 - 06.2021
Sales and Marketing Intern
Fitelo
05.2020 - 08.2022
MBA - Business Analytics
Chitkara University
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