Shruti Umathe

• Spreading heading content marketing strategy by curating different content types with a strong focus on market research and trends using various tools.
• Developing content of various form example articles/ Blogs/ News/ Interviews/ Videos focusing on target audience.
• Created an exclusive community of Industry leaders by continuous outreach and collaboration to create exclusive thought leadership content for creating user engagement.
• Diversified network of clients by targeting right set of vendors for continuous content delivery which improved brand visibility by 18-20%.
• Increased media revenue by nearly 15% YoY through Ad campaigns, event sponsorship, sponsored content, podcasts, and various media/brand deals.
• Planned and maintained editorial calendar to schedule creation and delivery deadlines.
• Initiated employee engagement activity on social media to improve brand presence.
• Diligent efforts in optimizing and reviewing website hygiene checks to provide the best user experience to audience.
• Approved, reviewed and edited content flowing to website.
• Managed content distribution to online channels and social media platforms.
• Utilized tools such as Google Analytics Tableau, HubSpot, Google search console, and WordPress to study site metrics to determine areas of improvement.
• Uploading and publishing content for various formats such as Articles, Videos, interviews, and Blogs on WordPress and BrightSpot CMS.
• Trained and supported new team members, maintaining culture of collaboration.
• Improved process workflow by implementing Jira for project visibility and resource management.

Recognized with 2021 Annual Performance Award in field of Efficiency and Team collaboration.

• Partnered for managing ad-trafficking, optimization & delivery and reporting of digital Ad campaigns for multiple publisher clients using Google Ad server.
• Harmonized campaign requirements and creating campaign/performance reports based on key metrics.
• Troubleshooting and streamlining of Ads to optimize campaign delivery.

• Developed and actualized customer service initiatives to decrease wait times.
• Managed over 45-50 customer calls per day.
• Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders and pricing needs.
• Collaborated with store management and program leadership to suggest actionable improvements and corrective action plans.
• Improved customer satisfaction ratings by addressing issues and fostering timely resolution.

Recognized with Certificate of Excellence for exceptional performance on productivity and quality