Shruti Venkatesh
Mumbai
Summary
As a business journalist and finance content writer, I have worked with leading organisations including Forbes India, Outlook Business, The Ken, AdfactorsPR and Prabhudas Lilladher.
I can write analytical articles on diverse segments, including FMCG, retail, advertising, start-ups, technology, and the stock markets. I have both the editorial as well as technical skills required to produce an engaging write-up.
From a long-form blog and speech to short-form content for social media, I excel in both formats.
My passion for research and writing is complemented by strong proficiency in English, ability to learn and multi-task, and deliver tasks within tight deadlines.
Overview
9
9
years of professional experience
Work History
Content Writer
Prabhudas Lilladher
05.2021 - Current
- Work closely with business heads and coordinate with multiple agencies
- Research and write content for social media
- Write blogs and press releases
- Draft authored articles and media responses for senior management
- Develop content for both off-page and on-page SEO, including website content
- Create research-based presentations for the CMD
- Create product pitch presentations, emailers, promotional WhatsApp communication, and digital marketing ads
- Conceptualise and execute quarterly magazine for the sub-broker network
Account Manager
Adfactors PR
02.2021 - 04.2022
- Write authored articles on behalf of CXOs, curate detailed briefing documents, and write press releases
- Handle media relations and coverage
- Manage all aspects of client servicing
Staff Writer
The Ken
07.2020 - 12.2020
- Report and write articles on fintech, retail and FMCG
- Contribute regularly for the daily newsletter
- Manage CMS and social media
Senior Correspondent
Outlook Business
04.2018 - 06.2020
- Report and write in-depth articles on leading corporates, startups, and macro-economic themes
- Regularly write trend stories on stock markets and mutual funds
- Delivered multiple cover stories, anchored special issues and handled on-ground coverage of flagship events
Senior Correspondent
Zee News (india.com)
10.2017 - 03.2018
- Ideate and write feature articles based on real-time trending news stories
- Delivered high-quality articles (8-10 per day) with engaging storytelling techniques, resulting in increased readership
- Worked closely with photographers and graphic designers to create visually impactful content that complemented written articles
Correspondent
Forbes India
04.2015 - 09.2017
- Report and write long-form articles on various sectors including FMCG, retail and technology
- Responsible for on-ground coverage of events like FICCI Frames, NASSCOM and TiECON
- Built and handled social media accounts for the publication
Education
Post Graduate Diploma - Journalism
Xavier Institute of Communications
04.2015
Bachelor of Mass Media (Journalism) -
Ramnarain Ruia College
04.2014
HSC (Arts) -
Ramnarain Ruia College
03.2011
SSC -
Friends High School
03.2009
Skills
- Good communication
- Content Research and Development
- Writing, editing and building narratives
- Leadership and interpersonal skills
- Self-starter
- Highly organized and efficient
- Meeting deadlines
Accomplishments
- Interviewed Noel Tata, his first interview in a decade, for a cover story in Outlook Business
- Anchored multiple special issues at Forbes India and Outlook Business, including India's Best Fund Managers, India Celeb Rich List, and Luxury issue
- Have been single-handedly writing all internal, external communications, social media, and SEO blogs for Prabhudas Lilladher for nearly 2 years
Languages
English
Tamil
Marathi
Hindi
German
Timeline
Content Writer
Prabhudas Lilladher
05.2021 - Current
Account Manager
Adfactors PR
02.2021 - 04.2022
Staff Writer
The Ken
07.2020 - 12.2020
Senior Correspondent
Outlook Business
04.2018 - 06.2020
Senior Correspondent
Zee News (india.com)
10.2017 - 03.2018
Correspondent
Forbes India
04.2015 - 09.2017
Post Graduate Diploma - Journalism
Xavier Institute of Communications
Bachelor of Mass Media (Journalism) -
Ramnarain Ruia College
HSC (Arts) -
Ramnarain Ruia College
SSC -
Friends High School
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