Shrutika Sinha
Zirakpur
Summary
Currently, I am the Founder of Elm & Ore, a handcrafted wooden and brass lifestyle brand, where I lead product development, branding, market strategy, and end-to-end operations. I specialize in identifying market opportunities, building sustainable business models, and driving product launches with precision and creativity.
Previously, I worked with Pramerica Insurance as an Advisor, guiding clients on financial products, understanding their needs, and recommending suitable insurance solutions while ensuring long-term financial security and client satisfaction.
From 2022–2023, I worked with Dutos Learning Ltd. as an Online Bidder, where I analyzed project requirements, tailored proposals to client needs, and prepared competitive bids while maintaining clear and consistent client communication.
From 2016–2018, I served at Layaway Depot Pvt. Ltd. as a Business Development Executive & Accounts Assistant, handling new sales, lead generation, data analysis, daily MIS, banking transactions, and statutory account preparation.
Prior to that, I worked with Nabha Power Ltd. (L&T) as an Accounts Assistant (2014–2015), managing bookkeeping, statutory accounts, payment verification, MIS reporting, and banking operations.
My career began at Axis Bank Ltd. as an Assistant Manager (2013–2014), where I managed customer relationships, investment portfolios, cross-selling of products, and operational support while ensuring compliance with customer service standards.
I am known for my high productivity, analytical mindset, strategic thinking, communication skills, and ability to lead teams. My entrepreneurial experience and corporate background together make me adaptable, innovative, and able to execute ideas with clarity and determination.
Overview
13
13
years of professional experience
Work History
Startup Founder
Elm & Ore
New Delhi
04.2024 - Current
- Developed innovative product concepts to meet market demands.
- Managed daily operations and team schedules for optimal workflow.
- Oversaw financial planning and budget management for sustainability.
- Established partnerships with local suppliers to enhance product offerings.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
Advisor
Parmerica Insurance
01.2023 - 01.2025
- I educate clients on financial products, assess their needs, and recommend suitable insurance solutions.
- I also provide ongoing support, ensuring clients financial security and peace of mind.
Online Bidder
Dutos Learning Ltd
01.2022 - 01.2023
- Understanding the project's intricacies, tailoring the bids according to client specific needs, and presenting them in a compelling manner.
- My responsibilities are analyzing project requirements, proposing competitive and transparent bids, and maintaining consistent interaction to address any queries or updates promptly.
BDE and Account Assistant
Layaway Depot Pvt Ltd
04.2016 - 08.2018
- Manages the new sales and leads, data analysis and project management.
- Daily MIS banking transaction, preparing statutory accounts.
Account Assistant
Nabha Power Ltd (L&T)
07.2014 - 01.2015
- Bookkeeping of Accounts, Preparing Statutory accounts, Calculating and Checking to make sure payments.
- Daily MIS, Banking Transaction.
Asst. Manager
Axis Bank Ltd
01.2013 - 05.2014
- Customer treatment and relationship management - ensure operations and customer servicing delivers in a customer centric manner adhering to the bank's Treating Customer Fairly standards at all times.
- Manages the investment portfolio of customer.
- Handle customer complaints escalated from third party provider as first point of contact, including direct customer contact where necessary.
- Work closely with the Deposit Product and Marketing teams to help identify, develop and implement solutions to grow and retain customer relationships.
- Customer enquiries determine customer needs and provide solutions with regards to their banking requirements.
- Facilitate customer awareness of additional services cross sell banking services which produces new clientele as well as extends services to existing customer base.
- Manage multiple tasks in a pressured environment such as assisting tellers, other customer service representatives as well as support branch management.
Education
MBA - Finance& Marketing
Chitkara University
B. Com - Hons.
Punjab University
05.2008 - 01/2011
Intermediate -
CBSE
Matriculation -
CBSE
Skills
- Microsoft Excel
- Access
- PowerPoint
- Word
- FrontPage
- Oracle
- C
- C#
- WINDOWS
- MS-DOS
- SPSS
- ERP Tally
Accomplishments
- Qualified Contest Of Super Sprint in Axis Bank.
- Awarded 2nd position in 'CBS Vista' held at Chitkara University Punjab on 08/14/12.
- Organizer of 'Quest Ions' Season 4 held at Chitkara University Punjab on 03/17/12.
Languages
- English
- Punjabi
- Hindi
- English
- Punjabi
References
Mr. Sameer Goodbole, General Manager, Nabha Power Ltd.(L&T), 9646900652
Hobbies and Interests
- Volunteer Work
- Meeting New People
- Web Browsing
- Scrapbook Designing
Live Industry Projects
Winter School Program on Financial Markets, Mumbai, 01/15/12 - 01/30/12, Exposure to various Financial Markets, visited top Financial companies such as RBI, MCX, BSE, NABARD, IBA and SEBI.
Summer Projects
Summer Internship, Ambuja Cement Ltd (H.P), Worked on a project 'Cost Control Mechanism' concerning the costing structure and techniques used in preparing the budget., 3 months
Languages
English
Proficient
C2
Timeline
Startup Founder
Elm & Ore
04.2024 - Current
Advisor
Parmerica Insurance
01.2023 - 01.2025
Online Bidder
Dutos Learning Ltd
01.2022 - 01.2023
BDE and Account Assistant
Layaway Depot Pvt Ltd
04.2016 - 08.2018
Account Assistant
Nabha Power Ltd (L&T)
07.2014 - 01.2015
Asst. Manager
Axis Bank Ltd
01.2013 - 05.2014
B. Com - Hons.
Punjab University
05.2008 - 01/2011
MBA - Finance& Marketing
Chitkara University
Intermediate -
CBSE
Matriculation -
CBSE