SHUBHA SHENOY
Mumbai
Summary
Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
8
8
years of professional experience
Work History
Manager - Marketing
Amrita Travels
Mumbai
10.2022 - Current
- Create marketing strategies that has helped organization in increasing brand awareness and driving customer engagement
- Planning and execute digital marketing campaigns across various channels, such as social media, email marketing, SEO etc
- Create engaging content for various platforms, including websites, blogs, social media, and email newsletters along with managing content calendar
- Manage and grow company's social media accounts, engaging with followers, and using social media analytics to measure performance
- Implementation of CRM system to manage customer data, segment audiences, and personalize marketing communications
- Managing marketing budgets and allocating resources accordingly
- Plan and organize promotional events (ATL, BTL and TTL).
SFMC Developer
Maantic Inc
Mumbai
08.2021 - 10.2022
- Maintain Social Studio global instance with primary market in North America for an Energy Fund Client
- Social Studio BAU activities
- Social Studio and Service Cloud integration for Case management
- Building journeys based on requirement from Client
- Integrated Social Studio with Azure Data Lake.
Programmer Analyst
Cognizant
Mumbai
12.2020 - 08.2021
- Client PoC for FMCG client based in UK
- Maintain Social Studio Global instance with primary focus market in UK, Germany, USA, Japan and India
- Jira ticket management
- Social Studio BAU activities such as report creation, impact analysis, technical know-how in troubleshooting market specific incidents.
Sales Manager
Whitehat Jr
Mumbai
09.2020 - 10.2020
- Made sales proposals and participated in team meetings with managers; conducted monthly cohort reports on Sales Cloud
- Closed sales, processed payments, and worked on the development and implementation of new procedures which streamlined the whole sales process and made it more efficient
- Ensured compliance in terms of ensuring SLA’s are maintained based on rules built in Sales Cloud to improve team performance.
Marketing - Operations Manager
Amrita Travels
Mumbai
09.2017 - 02.2019
- Created a proper hierarchy defining roles and responsibilities of each position for better business functioning
- Carrying out surveys and introducing new products as per market trends
- Lead role in advertising campaigns that were carried out through different channels
- Popularised destinations in Central & Eastern Europe, South East Asia
- Measuring performance of the team regarding the services offered to end customers
- Brand building through creation of the Company’s social media page and regular updates on various platforms like Instagram, Facebook
- Chalking out customised and group packages for the customer according to their needs
- Prepared the Customer Satisfaction survey to identify the areas of improvement for improved customer focus using Mailchimp and Hubspot.
Account Manager - Client Servicing
Adsyndicate Services Pvt Ltd
Mumbai
05.2017 - 08.2017
- Single point of contact for the social media account of Union Bank of India
- Social Media calendar preparation
- End of month report generation based on Insight report of the Facebook Page
- Working on strategies to help the client in targeting larger customer base through different marketing techniques
- Handled Clients like Union Bank of India, State Bank of India, McGraw Hill Education.
Management Trainee
Adsyndicate Services Pvt Ltd
Mumbai
05.2016 - 05.2017
Education
Bachelor Degree in Commerce -
Mumbai University
05.2016
Global MBA in Marketing -
Berlin School of Business and Innovation
Skills
- Marketing Campaign Management
- Corporate Communications
- Digital Marketing
- Marketing Strategy
- Email Marketing
- Social Media Marketing
Current State
Maharashtra
Current City
Mumbai
Personal Information
Nationality: India
Languages
English
First Language
Hindi
Proficient (C2)
C2
German
Beginner
A1
Timeline
Manager - Marketing
Amrita Travels
10.2022 - Current
SFMC Developer
Maantic Inc
08.2021 - 10.2022
Programmer Analyst
Cognizant
12.2020 - 08.2021
Sales Manager
Whitehat Jr
09.2020 - 10.2020
Marketing - Operations Manager
Amrita Travels
09.2017 - 02.2019
Account Manager - Client Servicing
Adsyndicate Services Pvt Ltd
05.2017 - 08.2017
Management Trainee
Adsyndicate Services Pvt Ltd
05.2016 - 05.2017
Bachelor Degree in Commerce -
Mumbai University
Global MBA in Marketing -
Berlin School of Business and Innovation
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