Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Shubham Pratap Singh

Dehradun, Uttarakhand

Summary

Results-driven and seasoned Garments Merchandising Manager with over 9 years of proven expertise in the apparel industry. A graduate of the National Institute of Fashion Technology (NIFT), I have a successful track record in optimizing merchandising operations, elevating collection profitability, and cultivating strong client relationships. Adept at coordinating end-to-end processes, from product development and sourcing to production and ensuring timely delivery.

Overview

11
11
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Sales Manager

ZYOD
Gurgaon
02.2025 - Current
  • Overseeing end-to-end business operations, from product development to bulk execution, ensuring seamless workflow and timely deliveries.
  • Driving business growth by onboarding new customers and expanding Zyod’s market presence.
  • Leveraging extensive expertise in knits, wovens, denims, and outerwear across diverse categories and brands in Europe, the USA, and the Indian domestic market.

Merchandising Manager

Soorty Textiles BD Ltd.
Cumilla
02.2024 - 01.2025
  • Develop and design new product ranges in alignment with the latest fashion trends.
  • Collaborate with designers, manufacturers, and vendors to create innovative product offerings.
  • Serve as the single point of contact for clients and customers throughout the product lifecycle.
  • Visit trade fairs to source fabrics, trims, and new vendors.
  • Regularly meet with clients to present collections and finalize orders.
  • Manage the entire process from design approval to bulk production, ensuring timely deliveries and quality standards.
  • Monitor and manage buying calendars for each client across different product categories.
  • Ensure smooth coordination between various departments for order execution, from sampling to production follow-ups.
  • Lead a team of professionals to meet client expectations and deliver high-quality products on time.
  • Foster collaboration and teamwork to ensure seamless operations across all stages of product development and delivery.
  • Troubleshoot and resolve issues efficiently to avoid delays or quality concerns.
  • Oversee the entire order execution process, from sample approval to production and shipment.
  • Coordinate with vendors to ensure timely delivery and quality control.
  • Arrange inspections and ensure accurate packing details for export and shipment documentation through team.
  • Quote prices for new and existing customers.
  • Maintain systematic records of all activities related to product development, client interactions, and order status.
  • Provide regular updates to management regarding progress, challenges, and milestones.
  • Ensure products meet quality standards and that delivery timelines are strictly adhered to.
  • Handled brands Zara/ Pull & Bear and C & A.
  • Good experience in handling Denim, Non-Denim & Outerwear products.
  • Responsible for Handling a business of $20 million.

Merchandising Manager

BD Designs Pvt. Ltd. /BD Buying Services Ltd.
Chittagong
10.2020 - 01.2024
  • Headed Product Development & production for multiple buyers such as Next Babies, Mothercare, Pepe Jeans, Myntra, Williot across knits and wovens.
  • Continuously analyze market trends and customer preferences to recommend new and innovative products to buyers, aligning with current fashion forecasts.
  • Work closely with design, development, and technical teams to identify production-friendly methods that enhance efficiency, ensuring seamless coordination across departments.
  • Negotiated prices for both products and raw materials, aiming to reduce acquisition costs and increase profit margins.
  • Oversaw national and international sourcing activities, aligning them with the latest fashion trends to diversify collections and cater to a broader customer base.
  • Address issues with factories, mills and vendors promptly to maintain and enhance client satisfaction. Proactively solve problems to ensure smooth deliveries.
  • Allocating factory projections based on past performance and product demand, optimizing efficiency and minimizing delays.
  • Strong sourcing database for factories and mills, particularly for woven and trims, ensuring a diverse and reliable supply chain.
  • Expertise in handling a variety of products, including knits & woven Menswear, Womenswear, Kidswear, and newborn products, demonstrating versatility to meet diverse market demands.
  • Build and strengthen long-lasting client relationships by providing accurate price quotations, maintaining transparency, and cultivating a customer-centric team.
  • Coordinate with internal teams to ensure prompt delivery of orders in accordance with buyer delivery dates, enhancing reliability and meeting customer expectations.
  • Planning, organizing and executing export orders through various orders.
  • Handled 20 million dollar business across multiple brands.

Senior Merchandiser

Must Garment
Dhaka
03.2018 - 10.2020
  • Handled orders from prominent buyers such as Walmart, Target, Dunne's, Sainsbury's, TCP, Macy's, and Reliance.
  • Booking bulk fabric and monitoring trims booking promptly after order and cost confirmation from the buyer.
  • Cross-checking all consumptions to optimize costs and maximize profit margins.
  • Closing Fit/PP samples before handing over the production file to the factory in technical meetings, ensuring clarity and precision.
  • Strong follow-up with fabric and trims suppliers to ensure on-time delivery and meet Plan cut date (PCD) timelines.
  • Maintaining clear communication with the buyer for on-time Purchase Orders (POs), sample comments, approvals, and providing regular updates on order status.
  • Swiftly resolving all issues in collaboration with the buyer and the factory, ensuring minimal difficulties and meeting PCD with on-time delivery.
  • Coordinating with the factory for on-time manufacturing, addressing any issues swiftly to ensure a smooth production process.
  • Offering final inspections to 3rd party and buyer Quality Assurance (QA) teams, ensuring products meet quality standards.
  • Collaborating with logistics for a hassle-free handover to the forwarder, ensuring efficient shipment processes.
  • In-depth knowledge of denim washes, incorporating sustainable washing techniques and laser machines in wash processes for denims and twill garments.

Merchandiser

Must Garment
Dhaka
12.2016 - 03.2018
  • Handled orders from prominent buyers such as Target,TCP & Reliance.
  • Handling the entire sampling process from development to Pre-Production (PP) sample, ensuring alignment with buyer requirements.
  • Coordinating with buyers for sample approvals, actively engaging in communication to meet their specifications.
  • Compiling a comprehensive buyer Quality Assurance (QA) file, including approved fabric, lab-dips, trims, buyer comments, Purchase Order (PO) sheet, and an updated Tech pack.
  • Conducting regular audits in sewing, washing, and finishing stages to ensure the production aligns with buyer standards and maintains the right quality.
  • Attending day-to-day production status and quality meetings with the factory, actively participating in discussions to address any issues and ensure smooth production processes.

Management Trainee - Production

Shahi Exports Pvt. Ltd.
Faridabad
07.2016 - 12.2016
  • Worked as an industrial engineer executive on production floor.
  • Major task as an IE executive focused on optimizing process to enhance efficiency, quality and productivity.
  • Responsibilities include time and motion studies, work method analysis and designing efficient workflows.
  • Collaborated with production teams to implement improvements, streamline operations, and reduce costs.
  • Worked closely in capacity planning and inventory management to avoid wastages.

Intern

Shahi Export's
Faridabad
01.2016 - 04.2016

Graduation Project on " Implementation of single piece movement from Progressive bundle system with the help of Kanban", it helped in smooth flow of garments which resulted in reduced WIP & Wastage.

Intern

Madura Clothing (Aditya Birla Fashion And Retail Limited)
Banglore
06.2015 - 09.2015

Project on "Process mapping of casual shirt manufacturing", compared three factories data from cutting to sewing and helped them to implement the best practices out of these three manufacturing units.

Intern

Alok Industries Limited
Vapi
05.2014 - 06.2014

The main objective of Textile internship is to gain the practical knowledge and preparatory processes for fabric Yarn Dyeing, Printing,Normal Width and Finishing.

Education

Bachelor of Fashion Technology (Apparel Production) - Apparel Engineering

National Institute Of Fashion Technology
Jodhpur
08.2012 - 05.2016

Twelfth Grade - Science Stream

Apollo International School
Dehradun
03.2011 - 05.2012

High School - Science Stream

Hilton's School
Dehradun
03.2008 - 05.2009

Skills

  • Strong product development and sourcing across Knits, Woven, Denim and Outerwear products

  • Strategic thinking and problem solving abilities

  • Strong in T & A follow up

  • Excellent communications and interpersonal skills

  • Planning Capability and Decision Making

  • Sourcing - Mills/Factories & Other vendors

  • Good product knowledge and Computer Skills

  • Supply chain Coordination

Accomplishments

  • Member of organizing committee of our cultural fest, Spectrum2012/13/14/15.
  • Won Gold Medal in Business Quiz at FDDI'14 &NIFT Fashion Olympiad.

Timeline

Sales Manager

ZYOD
02.2025 - Current

Merchandising Manager

Soorty Textiles BD Ltd.
02.2024 - 01.2025

Merchandising Manager

BD Designs Pvt. Ltd. /BD Buying Services Ltd.
10.2020 - 01.2024

Senior Merchandiser

Must Garment
03.2018 - 10.2020

Merchandiser

Must Garment
12.2016 - 03.2018

Management Trainee - Production

Shahi Exports Pvt. Ltd.
07.2016 - 12.2016

Intern

Shahi Export's
01.2016 - 04.2016

Intern

Madura Clothing (Aditya Birla Fashion And Retail Limited)
06.2015 - 09.2015

Intern

Alok Industries Limited
05.2014 - 06.2014

Bachelor of Fashion Technology (Apparel Production) - Apparel Engineering

National Institute Of Fashion Technology
08.2012 - 05.2016

Twelfth Grade - Science Stream

Apollo International School
03.2011 - 05.2012

High School - Science Stream

Hilton's School
03.2008 - 05.2009
Shubham Pratap Singh