Shubham Sonkusare
Head Of Marketing
Work Preference
Summary
Dynamic and Data Driven Digital Marketing and Public Relations Manager with over 5+ years of cross-industry experience spanning Healthcare, Governance, E-commerce, Education & across India, UAE, and Central & East Africa. with 5+ years of experience in SEO, SEM, social media marketing, email marketing, and marketing analytics. Proven expertise in designing integrated marketing campaigns to enhance brand positioning and drive measurable business outcomes. Adept at collaborating with cross-functional teams to implement strategic corporate communication and public relations initiatives. Proven track record in managing multi-channel advertising budgets, leading discreet political communication projects, and delivering SEO-optimized content for national and global media placements. Trusted for navigating sensitive narratives with professionalism, discretion, and strategic precision.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Strategist, Corporate Affairs
Africare Global Ventures Pvt. Ltd
Nairobi
08.2024 - 05.2026
- Led high-impact public relations and strategic communications projects across the healthcare and governance sectors in East Africa, focused on enhancing executive visibility, safeguarding online reputation, and managing narrative-driven campaigns in politically and socially sensitive environments.
- Healthcare PR & Reputation Management Initiative
- Directed multi-country public relations strategy for a leading healthcare group operating across Kenya, with activities spanning hospitals, diagnostic networks, pharmaceutical manufacturing, fertility care, and nonprofit community programs.
- Executed ATL campaigns such as PR initiatives, magazine features, award recognitions, and media coverage to build large-scale brand awareness.
- Delivered SEO-optimized PR articles, press releases, and leadership features published in top-tier media across India, UAE, and Africa.
- Built a comprehensive ORM framework, ensuring positive brand visibility across Google's search results by leveraging content strategy, link-building, and media partnerships.
- Established PR reporting systems, editorial calendars, and award nominations to drive executive thought leadership and institutional trust.
- Government Communications & Digital Narrative Project
- Designed and executed a digital communication ecosystem for a government-aligned campaign aimed at increasing citizen engagement, strengthening public trust, and managing political sentiment ahead of elections.
- Managed 20+ coordinated social media assets (neutral and branded) for public messaging, misinformation counterstrategy, and grassroots-level digital outreach.
- Created branded content properties to support strategic messaging cycles across platforms like Facebook, Twitter, YouTube, Threads, and TikTok.
- Developed engagement dashboards and campaign reports, tracking sentiment, impressions, reach, and response to evolving political narratives by using Monitoring Tools like Brand24.
- Led budgeting and execution of digital advertising campaigns, including paid amplification, influencer partnerships, and regional targeting via Meta Ads, Google Ads, and YouTube Promotions.
Digital Marketing Executive
ABCO Computers Pvt. Ltd
Nagpur
05.2023 - 07.2024
- Planned and implemented targeted digital campaigns, achieving a 30% rise in online traffic.
- Managed budget allocation for digital platforms, improving ROI by 20%.
- Executed SEO strategies to boost search rankings by 15% within three months.
- Created and managed engaging content for platforms including Facebook, Instagram, and LinkedIn.
- Conducted client meetings to align strategies and ensure deliverables met objectives.
- Collaborated with cross-functional teams to improve user experience on websites and campaigns.
- Monitored and analyzed digital marketing performance metrics to guide strategy adjustments.
Digital Marketing Executive
K Star Technology
Nagpur
07.2022 - 06.2023
- Managed social media presence, increasing brand visibility by 25%.
- Launched and optimized advertising campaigns, generating a 20% growth in leads.
- Introduced email marketing campaigns, achieving a 12% conversion rate.
Search Engine Optimization Analyst
Digital Neeraj
Nagpur
01.2022 - 07.2022
- Conducted keyword research and competitor analysis, increasing organic traffic by 40%.
- Optimized website content, reducing bounce rates by 15%.
- Delivered performance reports to stakeholders, highlighting actionable insights.
- Tracked key metrics such as organic traffic, conversion rates, and time spent on pages using Google Analytics.
- Analyzed competitor websites and social media presence to identify areas for improvement.
- Provided actionable insights and recommendations for SEO optimization to stakeholders.
- Monitored search trends and ensured mobile optimization for enhanced user experience.
Digital Marketing Executive (Intern)
Career Launcher Nagpur
Nagpur
08.2021 - 01.2022
- Assisted in social media strategy formulation, enhancing engagement by 20%.
- Created and managed Google Ads campaigns, boosting enrollment by 15%.
- Assisted in formulating strategies to strengthen digital connections with students and parents.
- Planned and maintained the institute's presence across multiple social media platforms.
- Launched and managed optimized online advertisements using Google Ads and social media platforms.
- Prepared blog content and promotional emails to increase student enrollment.
- Leveraged analytics tools to track and report on marketing performance.
Education
MBA - Marketing Management, Human Resource Management
Department of Business Management, Nagpur University
B.Sc. - Geology, Earth Sciences
Rashtrasant Tukadoji Maharaj Nagpur University
Skills
- Strategic Marketing Campaigns
- Search Engine Optimization (SEO)
- Social Media Strategy & Influencer Marketing
- Integrated Digital Marketing Strategies
- Corporate Communications & Online Reputation Management (ORM)
- Public Relations & Client Relationship Management
- Search Engine Marketing (SEM)
- Marketing Analytics
- CRM Tools & Campaign Management
- Personal Brand Management
- ATL, TTL & BTL Campaigns
- Social Media Marketing & Advertising
- Campaign Management
- Prompt Engineering
- Community Channel Management
- Video Production
- Project Management
- Effective Communication
- Team Leadership Collaboration
Certification
- Meta Certified Digital Marketing Associate
- Services Marketing: Concepts & Applications (IIM Bangalore)
- Social Media Marketing
- YouTube & Video Marketing
- Digital Marketing Strategy (University of Edinburgh)
- Advanced Website Conversion Rate Optimization
- Email Marketing
Languages
English
Hindi
Marathi
Spanish
Hobbies and Interests
- Table Soccer - Doubles
- Healthy Fit & Fine Lifestyle
- Table Tennis - Singles
- Chess
- Inline Skates
- Sudoku
Accomplishments
Experienced in driving digital transformation, marketing strategy, CRM implementation, and integrated marketing initiatives to improve business performance.
Quote
Almost everything worthwhile carries with it some sort of risk, whether it’s starting a new business, whether it’s leaving home, whether it’s getting married, or whether it’s flying into space.
Chris Hadfield
Software
Project management
Online Reputation Management
Marketing Analytics
Creative Design
Productivity Collaboration & AI Tools
Interests
Fitness & Personal Development
Timeline
Digital Strategist, Corporate Affairs
Africare Global Ventures Pvt. Ltd
08.2024 - 05.2026
Digital Marketing Executive
ABCO Computers Pvt. Ltd
05.2023 - 07.2024
Digital Marketing Executive
K Star Technology
07.2022 - 06.2023
Search Engine Optimization Analyst
Digital Neeraj
01.2022 - 07.2022
Digital Marketing Executive (Intern)
Career Launcher Nagpur
08.2021 - 01.2022
MBA - Marketing Management, Human Resource Management
Department of Business Management, Nagpur University
B.Sc. - Geology, Earth Sciences
Rashtrasant Tukadoji Maharaj Nagpur University