Summary
Overview
Work History
Education
Skills
Timeline
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Shubham Vernekar

Bangalore

Summary

Experienced marketing professional with a proven track record in driving results through marketing automation. Proficient in utilizing platforms like HubSpot and MailChimp to execute end-to-end marketing campaigns. Skilled in campaign planning, execution, and optimization to enhance engagement and drive ROI.

Overview

6
6
years of professional experience

Work History

Customer Success Lead

BuyerForesight
Bangalore
02.2021 - Current
  • Executed email marketing campaigns using HubSpot, MailChimp, and related tools to drive engagement and conversion.
  • Facilitated cross-departmental collaboration for strategic campaign alignment and goal achievement.
  • Ensured GDPR and CAN-SPAM compliance through meticulous data management and segmentation.
  • Analyzed campaign metrics to optimize performance and enhance ROI.
  • Utilized CRM systems like Salesforce to leverage customer data for targeted marketing initiatives.
  • Generated actionable insights and recommendations for stakeholders to improve campaign effectiveness.
  • Managed post-sales relationships, demonstrating strong product knowledge and executing strategic plans to meet customer needs.
  • Provided guidance and training to teams to achieve client deliverables efficiently.

Associate Software Engineer

Accenture
Bangalore
08.2018 - 05.2019
  • Developed detailed test cases and plans aligned with project requirements and specifications.
  • Identified and managed defects throughout the testing lifecycle, collaborating with development teams for resolutions.
  • Contributed insights on testability and quality assurance in requirement analysis and design reviews.
  • Conducted diverse tests including functional, regression, performance, and user acceptance across platforms.
  • Automated test scenarios using tools like Selenium and HP Quality Center, enhancing testing efficiency.

Education

Master of Business Administration - Marketing And Finance

ICFAI Business School
Bangalore
01-2021

Bachelor of Engineering - Mechanical

Dayananda Sagar College of Engineering
Bangalore
08-2018

Skills

  • Marketing Automation
  • Mailchimp
  • Hubspot
  • Campaign Management
  • B2B Lead Generation
  • Demand Generation
  • Client Relationship Management
  • Client Onboarding

Timeline

Customer Success Lead

BuyerForesight
02.2021 - Current

Associate Software Engineer

Accenture
08.2018 - 05.2019

Master of Business Administration - Marketing And Finance

ICFAI Business School

Bachelor of Engineering - Mechanical

Dayananda Sagar College of Engineering

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Shubham Vernekar