Shubham Yadav

• To build the new age brand PLOW as "High Protein ready to cook Indian savoury breakfast premixes." To manage all the aspect of business along with the CEO/founder from planning to execution.
• To manage complete offline marketing campaigns, Supply chain, sales, ecommerce and operations for the organization.
• Vendor management, Manpower management, administration and welfare.

• Earlier I had joined as a Sr Executive of Trade Marketing and worked for the company's flagship brand Muscleblaze in experiential/trade marketing
• To Manage the BTL Marketing activations, customer Marketing and their Vendors
• Got promoted as an associate in a business incubation project for Kids Nutrition brand "GRITZO" under the umbrella of Healthkart, I have got the opportunity to manage offline business development in MT/GT with the help of the sales team.
• Trade Marketing, BTL activations and their vendors for the brand and partially managed social media campaigns and MIS for the brand.
• Got promoted as Team Lead under category Head and lead a team of Nutritionists/CRM & Tele sales along with MIS, BTL executives for the brand business development and community growth.

Significant achievement: Developed a growth driven team and created the perfect base for this team to grow the community and revenue and expand the business for the company in the Kid's nutrition category.

• Managed a team of Demonstrators, merchandisers & ISPs placed in the region
• Coordinated with Sales team of location on target setting, planning & tracking all promotional activities
• Web portal working for data analysis
• POSM distribution management, Analysis of Competitors Scheme & POSM
• To Manage/coordinate all BTL Marketing activations and Vendors
• Reporting to Regional Trade Marketing Manager.
• Partially I had also handled other regions like Punjab, East & West Delhi along with UP West and Uttrakhand.

• Maintained & developed the channel of rural sales
• To achieve primary & secondary business
• Traveled to manage & solve the business issues across the central UP
• Handled daily working of Rural Sales Promoters Team, Monthly meeting cum training of team
• Planning and execution of business for every quarter, Promotions of products in rural
• Maintain the relationship with distributors & team
• Data management on excel and Competitive analysis
• Daily reporting to ASM & Monthly review meeting with ZSM or Managing Director.

Significant achievement:

Delivered the growth of 42% in the first two quarters of year 2017 for rural business of central UP.

Department: B2B Sales

Project Title: “Role of distribution channel in Bisleri”

Key learning: Review and grow the Distribution channel of Bisleri in the corporate sales. Creating new call, meeting with interested prospect, understanding of cold, warm and hot call. Preparing DSR, lead generation.

Significant achievement: Given target was to discover 120 new corporate offices. I discovered 180 corporate offices with 8 complete orders, and 12 sales lead.