Shubham Ghorpade

• Own end-to-end delivery and operational execution of digital communication solutions for enterprise clients using Salesforce Marketing Cloud.
• Act as single point of accountability for delivery schedules, production stability, issue resolution, and change management.
• Manage omnichannel execution across Email, SMS, and WhatsApp for promotional, service, and transactional communications.

Impact & Outcomes:

• Improved on-time campaign delivery by proactively coordinating engineering, product, and client teams, consistently meeting SLA/TAT commitments.
• Reduced production escalations by driving faster root-cause analysis and preventive fixes across journeys and automations.
• Strengthened compliance adherence by ensuring campaigns aligned with Infosec, data privacy, and regulatory guidelines.
• Enhanced client confidence and platform adoption through reliable delivery and stable operations.

• Led business analysis and delivery coordination for digital marketing and communication initiatives across multiple platforms.
• Translated business objectives into clear functional and technical requirements for internal teams and external vendors.
• Coordinated project timelines, releases, UAT cycles, and change requests.

Impact & Outcomes:

• Enabled faster go-to-market for campaigns by streamlining requirement gathering and approval workflows.
• Reduced operational effort and costs by identifying automation opportunities and improving delivery processes.
• Improved stakeholder alignment through structured status reporting, risk management, and transparent communication.
• Contributed to better campaign performance by ensuring accurate implementation of business and data requirements.

• Delivered Salesforce Marketing Cloud implementations and enhancements for multiple enterprise clients.
• Managed end-to-end SDLC including scoping, configuration, testing, deployment, and post-go-live support.
• Executed A/B testing initiatives across subject lines, content, and send times.

Impact & Outcomes:

• Improved email engagement metrics (CTR, conversions) through systematic testing and optimization strategies.
• Increased platform stability and deliverability by resolving configuration and data-related issues.
• Enabled smoother releases by supporting UAT and reducing post-deployment defects.
• Built long-term client trust through reliable delivery and timely issue resolution.