SHUBHANG CHOKHANI
MUMBAI
Summary
Looking to enhance my skill set in a fast paced dynamic environment catering to the media industry.
Committed to utilizing my skills to the fullest to further the mission of the company
Overview
6
6
years of professional experience
Work History
Growth Brand Strategist
Assurekit Technologies
Mumbai, India
02.2023 - Current
- Led complete 0-1 brand pivot including positioning, messaging and rebranding strategy
- Built website, social media platforms and brand collaterals from scratch
- Conducted 100+ user interviews to drive product-market fit and optimise user experience
- Spearheaded growth programmes for end users with partners like Paytm, Refyne, Khatabook and others
- Reduced churn rate by 80% across D1, D7, and D30 through targeted engagement campaigns
- Executed on-ground research and ICP interviews to create data-driven retention strategies
- Developed vernacular content strategy across Hindi, English, and Marathi for partner platforms
- Created agent-focused communication templates and engagement campaigns for Paytm and Khatabook to drive agent activations and increase sales
Marketing Executive
PINC Insurance
Mumbai, India
11.2021 - 01.2023
- Retained 350+ corporate clients and acquired 50+ new clients through integrated marketing strategies
- Launched PINC Tree POS Insurance Platform with comprehensive GTM across 3 states
- Designed PINC Tree website and coordinated WordPress development with external vendors
- Produced 360-degree communication templates for Email, SMS, and WhatsApp in CleverTap
- Increased agent interaction with customer care by 50% through vernacular content (English, Hindi, Marathi)
- Managed complete marketing budget for business launch across all channels
Internal Communications
Marsh McLennan
Mumbai, India
03.2021 - Current
- Performed editing and drafting of Content meant for circulation to clients and social media put out by Marsh India.
- Also a part of the communication team handling digital content distribution in Marsh Social Media Pages.
DIGITAL Marketing
OH design Studios
Mumbai, Maharashtra
08.2019 - 10.2019
- Performed statistical, qualitative and quantitative analysis of data
- Worked on branding strategies
- Worked on PR Articles , Blogs and conceptualization of various marketing campaigns.
Intern (production and Content)
OML Entertainment
Mumbai, Maharashtra
05.2019 - 06.2019
- Responsible for audience building and liaising with various parties to organize the Zee5 comedy shots show.`
- Made the comicstaan season 2 IMDb page.
- Was responsible for research and brainstorming of ideas
Education
Diploma - Business Strategy
Indian School of Business
02-2025
PG Diploma - Digital Marketing
Indian School of Business
Online06.2021
Bachelors of Mass Media - Advertising
KC College of Mass Media
Churchgate06.2021
HSC
RD And SH National College And SWA Science College
Mumbai, MH2018
SSC
St. Joseph's High School
Mumbai, MH2016
Techincal Skills
- Digital marketing Campaigns
- MS Office
- Video editing
- Content writing
Interests
- Music
- Photography
- Travelling
- Professional Gaming
Accomplishments
- I was the Vice Captain of Blowfest 2016.
- Winner of Digital Marketing competition organized by NIIT University , Neemrana
- Winner of Business Plan competition organized by NIIT University , Neemrana
- Winner of the Debating competition in ELIXIR 2019 organized by Guru Nanak Khalsa college, Matunga
Timeline
Growth Brand Strategist
Assurekit Technologies
02.2023 - Current
Marketing Executive
PINC Insurance
11.2021 - 01.2023
Internal Communications
Marsh McLennan
03.2021 - Current
DIGITAL Marketing
OH design Studios
08.2019 - 10.2019
Intern (production and Content)
OML Entertainment
05.2019 - 06.2019
Diploma - Business Strategy
Indian School of Business
PG Diploma - Digital Marketing
Indian School of Business
Bachelors of Mass Media - Advertising
KC College of Mass Media
HSC
RD And SH National College And SWA Science College
SSC
St. Joseph's High School