Summary
Overview
Work History
Education
Techincal Skills
Interests
Accomplishments
Timeline
Generic

SHUBHANG CHOKHANI

MUMBAI

Summary

Looking to enhance my skill set in a fast paced dynamic environment catering to the media industry.

Committed to utilizing my skills to the fullest to further the mission of the company

Overview

6
6
years of professional experience

Work History

Growth Brand Strategist

Assurekit Technologies
02.2023 - Current
  • Led complete 0-1 brand pivot including positioning, messaging and rebranding strategy
  • Built website, social media platforms and brand collaterals from scratch
  • Conducted 100+ user interviews to drive product-market fit and optimise user experience
  • Spearheaded growth programmes for end users with partners like Paytm, Refyne, Khatabook and others
  • Reduced churn rate by 80% across D1, D7, and D30 through targeted engagement campaigns
  • Executed on-ground research and ICP interviews to create data-driven retention strategies
  • Developed vernacular content strategy across Hindi, English, and Marathi for partner platforms
  • Created agent-focused communication templates and engagement campaigns for Paytm and Khatabook to drive agent activations and increase sales

Marketing Executive

PINC Insurance
11.2021 - 01.2023
  • Retained 350+ corporate clients and acquired 50+ new clients through integrated marketing strategies
  • Launched PINC Tree POS Insurance Platform with comprehensive GTM across 3 states
  • Designed PINC Tree website and coordinated WordPress development with external vendors
  • Produced 360-degree communication templates for Email, SMS, and WhatsApp in CleverTap
  • Increased agent interaction with customer care by 50% through vernacular content (English, Hindi, Marathi)
  • Managed complete marketing budget for business launch across all channels

Internal Communications

Marsh McLennan
03.2021 - Current
  • Performed editing and drafting of Content meant for circulation to clients and social media put out by Marsh India.
  • Also a part of the communication team handling digital content distribution in Marsh Social Media Pages.

DIGITAL Marketing

OH design Studios
08.2019 - 10.2019
  • Performed statistical, qualitative and quantitative analysis of data
  • Worked on branding strategies
  • Worked on PR Articles , Blogs and conceptualization of various marketing campaigns.

Intern (production and Content)

OML Entertainment
05.2019 - 06.2019
  • Responsible for audience building and liaising with various parties to organize the Zee5 comedy shots show.`
  • Made the comicstaan season 2 IMDb page.
  • Was responsible for research and brainstorming of ideas

Education

Diploma - Business Strategy

Indian School of Business
02-2025

PG Diploma - Digital Marketing

Indian School of Business
Online
06.2021

Bachelors of Mass Media - Advertising

KC College of Mass Media
Churchgate
06.2021

HSC

RD And SH National College And SWA Science College
Mumbai, MH
2018

SSC

St. Joseph's High School
Mumbai, MH
2016

Techincal Skills

  • Digital marketing Campaigns
  • MS Office
  • Video editing
  • Content writing

Interests

  • Music
  • Photography
  • Travelling
  • Professional Gaming

Accomplishments

  • I was the Vice Captain of Blowfest 2016.
  • Winner of Digital Marketing competition organized by NIIT University , Neemrana
  • Winner of Business Plan competition organized by NIIT University , Neemrana
  • Winner of the Debating competition in ELIXIR 2019 organized by Guru Nanak Khalsa college, Matunga

Timeline

Growth Brand Strategist

Assurekit Technologies
02.2023 - Current

Marketing Executive

PINC Insurance
11.2021 - 01.2023

Internal Communications

Marsh McLennan
03.2021 - Current

DIGITAL Marketing

OH design Studios
08.2019 - 10.2019

Intern (production and Content)

OML Entertainment
05.2019 - 06.2019

Diploma - Business Strategy

Indian School of Business

PG Diploma - Digital Marketing

Indian School of Business

Bachelors of Mass Media - Advertising

KC College of Mass Media

HSC

RD And SH National College And SWA Science College

SSC

St. Joseph's High School

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